First, a ramble on how to un-launch a book.
A typical book launch online is all about offering scores of bonuses, asking all your friends to review the book, sending an avalanche of emails and then obsessively checking Amazon on the day of launch to see when you get on the best-sellers list. So you can say you are a best-selling author.
That’s not how this book was launched. In fact, it wasn’t launched at all. At least not on purpose.By Terri Zwierzynski