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  • Want to do work you enjoy, with ideal clients, and make a DIFFERENCE?
  • Enjoy independence and relish making your own decisions?
  • Want to grow your business faster...and further?
  • Seek access to resources you can TRUST?

I'm Terri Zwierzynski, aka Terri Z, and I've assembled a top-notch group of coaches, consultants, mentors and trainers that I personally recommend. You won't find a set of Experts like these folks anywhere else. Get a peek at their wisdom by signing up for our ecourse.

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Stuck on What to Post About? Your Creative Guide to Intelligent Posting

I don’t know about you, but some days I struggle with finding creative, interesting topics to post about on social media. So many platforms yet so little time. So little time in a busy entrepreneur’s life to make an impact let alone to actually decide what you want to talk about that day (or multiple times that day in the case of Twitter).

So to address that frustration, today I want to talk about: 3 Creative ways to find topics to fill your social media posting queue every day.

1. Bookmark Question and Answer Sites

One of my favorites is Quora. It is actually filled with good questions and thoughtful answers that make you think. You can adjust your settings to pick what topic areas you would like to receive their feeds. Make it niche specific if you can and you are ready to rock and roll when an engaging question comes up! Another option is Reddit where everything (and I do mean everything) is discussed.

2. Use RSS feed tools like Feedly

To capture and organize important blogs that a) you like to read and b) carry important information for your business niche. Share valuable information by repurposing others’. You don’t need to know everything nor do you need to post something every day that is unique. Sharing other’s stuff is a great way to get the job done. Feedly has a great feature that allows you to organize all of your important blogs by topic so you know exactly where you need to go AND allows you to post directly to all of your social media platforms that you link. One stop shop bing bang boom – you’re done!

3. Set Google Alerts to put Google to work for you!

With Google Alerts you can monitor the web for interesting content, but it doesn’t stop there. When you set an alert you will be notified of trending topical articles based on your alert subject and headline, as well as questions posted on the web that are niche specific to you. One of the best and quickest ways to be branded an expert is to find these questions and post your expert answers linking to your website driving traffic back to you. Also use this tip to discover new markets, new trends, new emerging niches related to your business that you could jump on, get ahead of, and start expanding your expertise.

When using Google Alerts: (Via Google help)

  • Try to be as precise as possible. The more precise your search terms are, the more relevant your alerts will be.
  • Use quotes around a group of words if you are looking for them together. For example, [“White house”].
  • Use a minus sign (-) in front of words that you want to exclude. For example, [paris -texas].
  • Use the site: operator to limit your search to specific sites. For example, [congress].

Set and create as many alerts as you like. Delete or refine them as you go and as you start to learn what search terms bring you the best results online.

If you use these three ideas in conjunction with your regular posting (linking to your blogs, promotional posts, and foundational content) you can truly create a consistent presence with minimal effort.

We all need to be on social media, we all need to be visible, and we all need to take time to actually run our business. I recognize that because I too am trying to “do-it-all” just like you. I challenge you to pick one of these ideas to implement today. Don’t wait, don’t add it to your to-do list, just do it. You will be glad you took a little time out from your business to streamline your marketing plan and reduce social media headaches today. And in the end that is my eternal hope for you: may social media be headache free and profitable!

Need some help with how to set up Google Alerts?
Trying to pick what topics to organize in Feedly?
Still not sure how to use Quora or why?

Join me in my LinkedIn group! I’m available to answer these questions and any more you have.

By Karen Yankovich

5 Benefits Of Blogging For Business

There are many great reasons to maintain a blog for your business. Here are my five favorites:

By Sophie Zollmann

Life, Biz and the Pursuit of Happiness — Hard Truths

I’ve stumbled upon another growth edge for me. (Sigh.)

This is one of those deep wounds that I really didn’t want to touch because it was so deep. And, quite honestly, I didn’t feel like dealing with the crap that would bubble up by touching it. Plus, it was a personal situation — it had absolutely nothing to do with business, so I really hated the idea of taking one of my weekends off to move though it.

By Michele Pariza Wacek (Michele PW)

Blogging 101 For Entrepreneurs

You know how blogging can drive traffic to your website, but did you know that writing blog posts can be fun and easy? No, really! Here are a few simple rules that, when followed, can pave the path for a smooth and pleasant blogging experience. Enjoy!

By Sophie Zollmann

The Problem With Creating New Habits

Successful people have successful habits.

From the how they start their day off (for many of them, their daily habits consist of some sort of combination of physical activity, meditation and reading) to how they’ve structured their time to be as efficient as possible, their habits tend to reflect their outer success.

By Michele Pariza Wacek (Michele PW)

Is Thinking Too Much Killing Your Biz?

Are you thinking too much about what to do and how you should invest your most precious asset, your time?

(Hint: If you need to think about the answer to this question, then I’ll just go ahead and tell you that for you, my friend, the answer is a resounding YES.)

By Krista Martin

Two Key Factors To Keep In Mind During Your Business Expansion

When I talk to students who need to start leveraging or expanding their businesses, I often refer to where they are as being “in the soup.” It feels like you are swimming in a mess of things that need attention, and keeping your head above water (or the “soup”) is hard. This is a challenging time for most small business owners.

By Fabienne Fredrickson

Book The Best Event Venue

The venue you choose can make or break your business event. Meetings can be deathly boring, retreats can feel impersonal, and even holiday parties can be dull when held in stodgy, corporate conference rooms. Successful events cater to the needs and tastes of attendees, so it’s essential to keep your clients in mind when booking a venue.

By Sophie Zollmann

Why Is This Happening to Me?
  • Have you ever looked in your bank account and thought – where did all of this money go?
  • Were you hit with an unexpected tax bill this month?
  • Did you suddenly have 3 clients leave or finish their programs and then get stuck in a low cash crisis?
  • Did you get behind on a launch and then have less sales than you expected?

These things happen to all of us. We have crises in our businesses or bumps in the road.

By Monica Shah

50 Shades of Stank

You get some perfume / cologne for your birthday. You try it on – and it smells as bad as your uncle’s breath.

You take it back to Bloomingdales to return it.

By Justin Krane

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