Archive: All Articles

Split Testing 101

If you’re not testing and tracking your ads, sales pages, and ad campaigns, then you’re leaving money on the table. Here is a quick checklist from Michele A. Scism for testing/tracking your ads.

By Michele A Scism

Free Versus Cheap — Best Practices for Marketing Your Book

If you want to sell your book, you need to actively promote your book. So, where do you get started? Michele Pariza Wacek shares a few tips.

By Michele Pariza Wacek (Michele PW)

5 Marketing Metrics for Coaches

Which metrics should you be measuring? The tricky part is knowing exactly what is contributing to the success of your business. Michele Scism shares tips on how to use these measurements to make better decisions in your business.

By Michele A Scism

How To Use Marketing To Do Good

It’s your moral obligation to get out of your own way and let people know that you exist, by marketing your business in a bigger way. This training video by Fabienne Fredrickson is about the good that marketing can do when the right energy is behind it.

By Fabienne Fredrickson

What Affiliate Partners Need to Promote Your Coaching Practice

Would you like to learn how to get other people to promote your product to their audiences for you? The secret is affiliate marketing. Michele A. Scism shares the criteria for building those lucrative partnerships.

By Michele A Scism

Money Rules – Creating Rules that Work for You

We all have rules about how we live our lives. We also have rules around our money. Monica Shah shares tips on creating money rules that work for you.

By Monica Shah

10 Offline Ways To Get More Web Traffic

Want some great ways to get traffic to your website using methods very few people are trying? Michele A. Scism shares 10 ways to get more web traffic by marketing offline.

By Michele A Scism

How To Write Copy That Sells

Many business owners and marketers treat their potential clients like cattle, a herd of faceless people who don’t have a soul. But you’re different. You actually care about your people. In this video training, Fabienne Fredrickson four strategies you can employ to have more empathy in your marketing.

By Fabienne Fredrickson

3 Big Reasons Nobody Is Signing Up for Your Webinar

You’ve got your content, you are asking your email list to attend, you are even running Facebook ads. And, yet, nobody is biting. Michele Scism shares potential problems that your website page may be having and how to fix them.

By Michele A Scism

To Grow Your Business, Go For Yoga Or For a Walk On The Beach

Your business cannot grow if you keep doing everything yourself. Fabienne Fredrickson invites you to think about the functional areas in your business that fall in your zone of competence or incompetence that you can hire someone else to do.

By Fabienne Fredrickson

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