Archive: All Articles

Five Strategies For Business-To-Business Marketing

When your business serves other businesses, the marketing methods you need to reach your potential clients are different than for a consumer-oriented businesses. Fabienne Fredrickson recommends these top five marketing tips to build your client base and increase revenue.

By Fabienne Fredrickson

Creating a Mind Map

You may be wondering exactly how you can apply creative ways to increase the value of your products and services to your specific business. Especially if you’re particularly stuck. Michele Pariza Wacek suggests one creativity exercise you could try is a mind map.

By Michele Pariza Wacek (Michele PW)

How To Charge More and Keep Your Clients

There are 3 ways to grow your business: you can raise your prices, work with more customers or sell more products to your current customers. Krista Martin tackles the hardest one of all: raising your prices.

By Krista Martin

Are You Creating an Experience for Your Clients?

Whether you know it or not, whether you’ve planned it or not, your clients have an experience working with you. Michele Pariza Wacek shares some questions to ask yourself to help create a truly memorable experience for your client.

By Michele Pariza Wacek (Michele PW)

Screw the Glass Ceiling

Karen Yankovich shares 5 areas you can build upon using your passion to rocket yourself past any ceiling, glass or otherwise, in your way!

By Karen Yankovich

The 3-Step Process For Making Big Business Decisions

Sometimes, we all have trouble making decisions in our business. This simple 3-step process from Fabienne Fredrickson will help you with any business decision so you can approach your choices with greater confidence.

By Fabienne Fredrickson

The Next Step: What To Do With Clients Who Finish Your Program

If you have packages and programs, you will ultimately have clients who finish or complete their initial program. You may wonder, “What can I do with these clients next?” Fabienne Fredrickson shares insights on what to do with clients who finish your program.

By Fabienne Fredrickson

5 Ingredients for the Perfect E-book

When writing an E-book, it’s important to assemble all the bits you’ll need in advance so that when you get writing, you can just focus on pounding out that e-book! Michele A. Scism shares the 5 ingredients for the perfect E-Book.

By Michele A Scism

How To Find a Hook And How To Use It Right

Everyone has a hook…whether they know it or not. Everyone needs a hook…whether they know it or not. Everyone should have a hook…and Karen Yankovich is going to tell you how to find it and where it needs to go on your LinkedIn profile.

By Karen Yankovich

What To Do When Prospects Request a Lower Price

As a business owner, you need to set your pricing structure at different levels to suit a variety of clients. Fabienne Fredrickson shares a couple of tips that will help you figure out how to handle and respond to a request for a lower fee.

By Fabienne Fredrickson

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