Archive: All Articles

It’s Your Time – Get Your Career Brand on Track – Part 1

Personal career branding consist of your reputation, image, value add, who you are and what you offer. Dr. Laureen Wisdom shares some strategic acceleration techniques that will get your career brand on track.

By Laureen Wishom

How to Increase Your Conversion Rate

The truth is, conversion happens in many place in your business. But some struggle with closing the sale. Michele A. Scism shares tips on how to increase your conversion rate.

By Michele A Scism

5 Reasons Why LinkedIn Company Pages Are A Must Do

If you don’t already have a LinkedIn Company page this article is for YOU. Karen Yankovich shares 5 targeted reasons why you and your business need to be up and visible with a LinkedIn Company page.

By Karen Yankovich

Three Simple Ideas For Video Content

Video is becoming increasingly important in your marketing mix. When you use video, potential clients can see who you are and decide if they like you. Fabienne Fredrickson shares 3 simple ideas for engaging video content.

By Fabienne Fredrickson

What Should You Have In Your Career Portfolio to Be Successful?

Your Strategic Success Plan™ should include your career portfolio – after all it is part of your Personal Development Plan. Your career portfolio should be more than just a few bullet points on your resume that highlight the qualifications you offer. Dr. Laureen Wishom explains what your career portfolio should include.

By Laureen Wishom

Five Ways To Handle a Price Increase With Clients

When it’s time to raise your prices, many questions come up. Fabienne Fredrickson shares the best way to tell current clients that rates are changing.

By Fabienne Fredrickson

How to Turn Your $10 Book into a $200 Product

So… you’ve written your book and uploaded it to Kindle. Congratulations - you’ve done more than 90% of entrepreneurs do to establish your credibility as an expert. So… now what? Michele A. Scism shares tips on how to turn that book into a valuable product.

By Michele A Scism

Why You Attract NON-IDEAL Peeps (+ What To Do Instead)

Yes, it’s great to earn money. And yes, it’s great to work with a new client. What’s not so great is when that new client isn’t your ideal client (i.e. you don’t get excited to work with him or her). Krista Martin explains why you attract non-ideal clients and what to do instead.

By Krista Martin

There are 6 LinkedIn Profile “Types”. Which One are You?

Knowing how you are being perceived is half the battle of your personal branding efforts as well as a HUGE indicator of how successful you will be at what you want to achieve on LinkedIn. Karen Yankovich shares the 6 different “types” of LinkedIn profiles. Which one are you?

By Karen Yankovich

How to Achieve Your 6 Figure Income Through Referrals

Whether you are a brand new business owner or have owned your own company for a number of years, chances are you're overlooking the importance of referrals, and doing so could be disastrous to your business. Referrals don't cost a dime, they're fairly easy to get, and those who are referred to you tend to be easier clients. Referrals can quickly give you that 6 figure income you deserve!

By Ileana Kane

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