Archive: All Articles

How To Set Up Your First Continuity Program

As your business grows, you need to create programs that serve multiple clients at the same time. Doing this helps you serve a lot more people then you can with one-on-one services. Fabienne Fredrickson shares her insights on how to set up your first continuity program.

By Fabienne Fredrickson

Two Methods For Publishing Your Book: Which is Right For You?

Do you have a story inside you, waiting to be shared with the world? Many people have something to say and writing a book is a wonderful way to share that information with your audience. Fabienne Fredrickson shares the two main ways to publish your book.

By Fabienne Fredrickson

What is SEO?

To make and keep your business visible, SEO is piece of the “feed the Google Beast” pie! Karen Yankovich dives in and explains what SEO is in the first place.

By Karen Yankovich

How To Turn Overwhelm Into Productivity

Maybe this has happened to you: you take a few classes, read a book or two or attend a conference and feel completely overwhelmed. You’re overflowing with new ideas, but feel drained by all the options. Fabienne Fredrickson gives tips on how to combat the overwhelm.

By Fabienne Fredrickson

What is Social Media Optimization?

There are two ways you can work to do that as you build your business on the web: SMO and SEO. Karen Yankovich tackles the basics of SMO, how it can help you and what to do about it!

By Karen Yankovich

How To Get Clients at a Speaking Event Where You Can’t Sell

Speaking is one of the best ways to meet new prospects and give them a taste of what you offer. Fabienne Fredrickson shares her two surefire methods that have worked great for her and can for you too.

By Fabienne Fredrickson

Do You REALLY Need to Choose a Niche?

Without a clear niche, or target market, your business won’t survive for very long. Krista Martin explains how to develop a clearer idea of who you want to work with.

By Krista Martin

Does Your Profession Limit Your Use of LinkedIn?

As a professional, needing to be online and visible, LinkedIn is the best place to be. Karen Yankovich raises some questions to be sure you answer when looking at your LinkedIn profile to see if your profession limits your use.

By Karen Yankovich

How To Stay On Track With Marketing Efforts

When you are a business owner, saying there is “a lot to do” is an understatement. Fabienne Fredrickson shares tips on you can stay on track so that your marketing materials get out there on a regular basis.

By Fabienne Fredrickson

What Motivates Your Clients To BUY?

No one wants to buy coaching. No one wants to buy consulting. They want to buy what coaching gives them. Krista Martin explains what motivates your clients to buy from you.

By Krista Martin

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