There are two schools of thought in business. One is to have lots of clients at a lower price point. The other is to have fewer clients at a higher price point.
My preference is to design my business to have both that work together synergistically. If you have lots of clients at a lower price point you have a “tribe” of people who are already know, like and trust you and are likely to want more of what you offer.
Which means you can then offer private, intensive specialty coaching or consulting days at a much higher fee.
You’d be surprised how many of your clients are willing to pay top dollar to spend a day or two with you in a private, intensive retreat type of setting.
Clients love the intensive focus that’s all on them and often achieve significant breakthroughs they would not have otherwise gotten when they work with you over a longer period of time.
Here are 4 quick tips to make your “Platinum Day” inc-ome stream successful for you and your clients:
Tip #1 Hold Your “Platinum Day” in a Special Setting
These days, resorts are all the rage. You can arrange for a guest suite or a meeting room to work in for a reasonable rate compared to what you’re charging your client.
Tip #2 Plan At Least One “Experiential” Activity
People learn and work best when they are engaging all of their senses—eyes, ears, body, taste, smell and intuition. Even if you’re working on a topic as “serious” as strategic planning or marketing planning be sure to include some type of physical outing in the day. It could be a nature walk, a golf lesson, or drumming. The point is to make it something unusual that forces your client to stretch out of their comfort zone and creates a memorable experience for them.
Tip #3 Include Loads of Pampering Touches
My Platinum Days include limo service pickup to and from the airport and yummy catered lunches. I also include the guest stay at a beautiful bed-and-breakfast where I know my client will be treated like royalty. You can include a massage, facial or other form of spa treatment as well.
Tip #4 Focus on How the Day with You Will Move Your Client Forward By Leaps, Not Little Steps
Platinum Days are designed to create breakthroughs. Market your Platinum Day by emphasizing the value of having intensive time exclusively with you to work ON what they want, instead of IN what they want.
I typically receive anywhere from $10,000 – $20,000 per private platinum retreat and spend between one and three days with my clients. One of my clients created her own Platinum Day, charging $2,000 and successfully marketed it to a modestly sized list of start-up business owners.
One other client created her first Platinum retreat for her executive clients to pursue a more enlightened form of leadership and comfortably charged $5,000 for a 2-day experience.
Whether you’re newer in you business or have been growing for a while, adding a Platinum Day to your list of services is a simple, easy and highly pro-fitable way to add significant mo-ney to your monthly in-come!© Copyright 2008 Kendall SummerHawk