Here’s Why Business Isn’t Rocket Science

By Michelle Shaeffer

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When you’re building your own business, sometimes it feels like it’s all confusing and complicated and overwhelming. It feels like we need X or we need Y or Q or M to succeed. But really it’s a series of decisions followed by a heck of a lot of energy and work and emotion and determination.

It’s really NOT rocket science. And you don’t need an advanced degree in differential calculus or theoretical physics to make your business a success.

If it feels like rocket science, so difficult that we just get stuck and want to give up, that means we’re not taking the right approach, and we need to adjust our perspective and find the right resources, or a mentor or coach to work with. It’s okay if it feels that way for you, I’ve been there too. But I promise, a little shift in your thinking and it doesn’t have to feel that way.

Don’t think “I can’t do this!” — think “How can I do this?”

Don’t believe me? Are you sitting there thinking, “Yes, but Michelle thinks it’s easy because she has has technical skills, she types fast, she can write, she’s got an audience, she has a popular blog, she hosts teleseminars…” or whatever you think about me?

Baloney! And don’t confuse simple with easy. Simple means there’s a step by step we can follow to make it happen, not that it’s easy or quick.

I type fast because I’ve put years into acquiring that skill. I’ve learned to write by reading lots of great writers. My blog gets traffic because I put in the time and I put in the effort to make it happen.

My technical skills? Learned ‘em the old fashioned way–one “how to” book at a time.

Teaching? Scares the daylights out of me, and I get so nervous I nearly puke before every teleseminar or webinar I present. Yeah, really. My coach could tell you some stories of my panicky calls to her. But I’ve made the decision to push through that, because how the heck can I help you if I don’t get over myself and just make it happen?

And you CAN do the same thing (minus the puking part–you don’t have to do that).

Here’s some things you might be interested in knowing about me:

  • I don’t have a college education. My family couldn’t afford it and I was afraid to accept the scholarships I’d won because I wasn’t sure if it was okay for me to want to go to college (yes, I still regret that to this day and I realize that was some messed up thinking).

  • I’d never worked a “real” job other than being a waitress, espresso barista, and drug store clerk (glamorous, right?). No corporate or office experience.
  • I can’t program a VCR, or fix my own computer. The internet is the only technology I really “get” because I study it constantly.
  • In most social situations I’m one of the shyest people in the room and it took me serious focus just to get myself into the room to begin with.
  • I’ve had all sorts of bad experiences in life that caused mindset problems I’ve had to work through… from being beat up on the playground in Kindergarten because I was a white kid, to once getting stuck in an escalator, to walking away from things that I loved including drama, debate, and anything public because I thought God wanted it (now I know better, and I truly believe that God designed us all to create, to shine and to make a difference in the lives of others).

And here’s what I know is true about you:

  • You’ve got your own list of garbage you’ve been through in life.

  • You’ve got your own list of reasons you can’t or shouldn’t succeed.
  • Life’s thrown tough things at you, and every day you’re probably fighting that little voice inside that tells you that you aren’t good enough or don’t deserve success or that someone else is better than you.

Which brings me to what I REALLY know about both of us and our businesses:

  • It doesn’t matter where we came from, what life’s thrown at us, what we don’t have, or who we’ve been in the past.

  • It only matters what we’re willing to do today, and tomorrow, and for the rest of our lives to create ourselves, our successful businesses and our futures.

Because business isn’t rocket science.

It’s very simple if we allow it to be.

It’s just one step at a time, we keep figuring things out, we keep pushing ahead and we focus on delivering value to our communities. We’ll make mistakes, but it’s all just a learning experience and we’ll keep doing better every time as long as we don’t allow anything to defeat us.

Run into a barrier? Stop and figure out how to get past it. Learn what you need to learn. Then keep going.

So there. Stop worrying about what you don’t have, or that you’re not smart enough or educated enough or whatever. You don’t need to be a rocket scientist to succeed in business.

Or in the words of one of my favorite men in business, this post can be summed up as, “Screw it, let’s do it.” (Richard Branson)

Michelle Shaeffer's Twitter profile describes her as: "Caffeine powered, Libertarian gal enjoying life with my kids and husband. Empowering entrepreneurs by simplifying online business websites and marketing." That sums it up nicely.   Depending on the time of day you might find her blogging compulsively, hosting a teleseminar, writing an ebook, homeschooling her three children, chatting on Twitter, managing her website hosting company, or playing with her kids in the beautiful Alaskan sunshine while enjoying a frappucino. In addition to a hopeless addiction to Starbucks, she's also a fan of political thriller novels and the Deadliest Catch. Catch up with everything she's into online and claim your free treasure chest of resources for entrepreneurs at

© Copyright 2012 Michelle Shaeffer
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