Stop Being Fuzzy. Move Forward. It Matters.

By Michelle Shaeffer

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What keeps some people moving forward while others struggle at the starting line?

I’ve had quite a few friends and colleagues ask me lately, ” What’s different?”  They see me getting things done and putting more out there and want to know what’s changed.

Yes, things have changed.  I’m changing.  My goals and vision are becoming more clear and I’ve been doing a heck of a lot of personal work with coaches, and continuing to follow and learn from brilliant people.

I don’t know the answers, but here’s what I know is true for me:

You’ve Got to Have Goals

Without goals you’ll be spinning your wheels. Busy, but not productive. Moving, but not in the right direction.

You can’t plan a trip if you don’t know your destination. And the plan matters. Immensely.

Know your goals. That helps you know which of the thousand tasks on your “to do” list are the priorities. And it allows you to gracefully let go of what doesn’t move you towards your goals.

You’ve Got to Know Your Why

I thought I knew my why.  I work from home to help support my family.  But that’s only part of my why.

Last year I realized there was a lot more to it.  A bigger picture that I’d been… uncomfortably avoiding.  Because it challenged me.

I didn’t want to accept that I could make a bigger difference because it scared me.  What if I fail?

Then I realized if I didn’t try, that would be even worse than failing.

When I’m tired, discouraged, or tempted to give up… I remember my why.

It’s me.  About 11 years ago.  Sitting on the floor of an empty kitchen, holding a crying, hungry child and not knowing how to fix the situation but promising myself that I would find a way to create a business of my own and never be in that position again.

When I think back to that moment and remind myself that there are others in that spot now who I can help either through offering resources here on my blog or through making money so I can support organizations like KIVA, the Mocha Club, and Oxfam, I can fight through almost anything and keep moving forward.

I can’t give what I don’t have.  My business has to work.  Failure is not an option.

If I want to empower you, I have to stay empowered myself.

Know the Bigger Picture

I’m building a business.  My own little empire.

In my kingdom I get to choose what products and services I offer and who I support.

I choose to work with entrepreneurs and small business owners because we are the ones changing the world.  We are the ones supporting our families, reconnecting the local economy, creating new jobs, giving to the world around us, and making a difference.

I can create success for myself while I support others in creating their own success, and together we all make a bigger impact–and that’s my big picture.

Michelle Shaeffer's Twitter profile describes her as: "Caffeine powered, Libertarian gal enjoying life with my kids and husband. Empowering entrepreneurs by simplifying online business websites and marketing." That sums it up nicely.   Depending on the time of day you might find her blogging compulsively, hosting a teleseminar, writing an ebook, homeschooling her three children, chatting on Twitter, managing her website hosting company, or playing with her kids in the beautiful Alaskan sunshine while enjoying a frappucino. In addition to a hopeless addiction to Starbucks, she's also a fan of political thriller novels and the Deadliest Catch. Catch up with everything she's into online and claim your free treasure chest of resources for entrepreneurs at

© Copyright 2012 Michelle Shaeffer
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