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Recommended
Customer Service Strategy Articles |
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Most of the trust building practices we employ as marketers are about getting our prospects to feel OK with being vulnerable and then to come to us for help. We discover their challenges, then move forward with a solution. We, in turn, have no obligation to put our trust in them or show vulnerability. We can look perfect. It’s time we start showing TRUST as we market and take risks doing things a different way.
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How do you decide if you should go the “extra mile” to land a client? Sometimes a prospect will ask for an extra step in order to close the sale. For example, he or she might want to meet you in person before making the commitment to work with you.
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I have a folder in my Outlook where the emails I subscribe to (for market research) pile up until I sit down to look for trends. When I did my market research the other day, I was pretty surprised. This folder, packed with over 500 emails, was 85% sales material. That brings me to the rule I always remind my clients about: the 80/20 rule.
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It doesn’t matter how hard you work or how professional you are—eventually you’re going to have to deal with a difficult client. And when that time comes, there are things to do and things not to do. I’ll help you prepare for the inevitable with a few tips for dealing with clients who are unhappy with your work.
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Marketing Metrics. It's a scary sounding term, but it's not as complicated or time-consuming as many small business owners think. If you want to get more clients and make more sales, it's essential to be able to assess which aspects of your marketing, sales, and products/services funnels are working and which aspects aren't. Ultimately you need to be able to (easily) understand why clients are buying and why they are not. To get you started here are six things you can do to help create easy to track marketing metrics that will help you get more clients and close more sales.
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Did you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? The sad thing is, many self employed people don't use it and, as a result, are literally letting prospective clients slip through their fingers, day in and day out, even if they've done a lot of marketing and networking, even if they have lots of prospects. It's almost like they destroy their chances of winning, at the very end of the cycle. To avoid letting prospects slip through your fingers, you need to have serious CONVICTION about what you offer.
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Learn the importance of customer relationship.
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Think back to previous conversations you've had with either a potential new client or a current client. Do you recall ever asking "How Can I Help You?" While it's a very valid question and meant to stimulate further discussion- this question does the complete opposite - it actually discourages further discussion. What questions do you need to be asking?
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Are you a person who takes on too much, too fast, and seems to always be RACING towards the next level? It may be time to step back and look into the REASON you started your business. Time to focus on SERVICE again.
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Ideally, when you perform customer service, it is done on a one-on-one basis with each of your customers. That works quite well in the offline world – but on the Internet, that simply will not do. Your customers are literally all over the world, and there is no way that you can really deal with each one of them personally. That is where an autoresponder comes in.
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No matter what small business you run, you need to have an iron-clad guarantee that gives your customers or clients complete peace of mind.
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I went to the King’s Speech movie this weekend. This movie so clearly demonstrates that changes that can happen in people’s lives when they are guided by a really good teacher, mentor, professional or coach. Here are four very important lessons that one could learn from this movie to improve client relationships.
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Here's 4 ways to turn a bad customer experience into increased customer loyalty and positive word of mouth buzz.
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Today I want to chat with you about something that you might not have really considered before. And that is that every contact you make in your business is marketing.
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Find out the balance on how to be nice to your clients, prospective clients and employees without sabotaging your business.
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Find out how to set up a marketing strategy that makes the best use of both high-tech (Internet) and high-touch ways to build your list of prospects and keep close to your existing customers.
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If you’ve been in business on the Internet for any length of time, you are probably coming to the conclusion that the same old, same old just doesn’t sell the way it used to anymore.
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If you’re like I used to be — over delivering yet feeling too guilty to let go — then I urge you read these tips immediately. I promise they’ll help you fulfill your desire to serve without overwhelming yourself or your clients.
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Successful businesses know that by connecting with their clients and building relationships they get longer-term customers and more referrals. Do you have an active client connection strategy? Does it include sending cards through the mail yet? If not, start now! Here are 14 reasons you can use to send a card through the mail to a client.
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If you're a solopreneur who has been in business very long, you've likely gotten criticism from a client. How you react determines whether your business will thrive or fail. Here's three ways to actually increase your sales based on criticism.
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There are things you can do to reduce your refund rate. And many of them won’t cost you a dime. In Part 1, I talked about about 3 simple tweaks you can make to your product to make it more valuable. In this article I’ll cover 4 easy follow-up strategies.
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There are things you can do to reduce your refund rate. And many of them won’t cost you a dime. Here are 3 simple tweaks you can make to your product to make it more valuable.
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One of the keys to success in business is to know what your customers want, so you can deliver it. But unless you’ve perfected your Vulcan mind meld skills, the chances are good you could use a bit of help figuring out just what it is that your customers want. What’s the easiest way to do that? Ask them!
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In this age of technology-driven companies and recorded receptionists, are you providing your clients with a personal touch? It's the personal touch, the feeling that they are special to you and your business that will bring them back again and again. Here are some ways you can create loyalty through positive experiences.
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If you’re like me — over delivering yet feeling too guilty to let go then I INSIST you read these tips right now. I promise they’ll help you grow into the “you” that’s meant to serve and make more, without overwhelming yourself or your clients.
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It is interesting to observe those who are thriving in this climate. Whether they are selling products or services, a common trait is that they are giving tons of value up front to their clients and customers. This is clear before they have even sold anything to anyone.
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As busy business owners, sometimes we forget to show our appreciation for our clients and customers. There are some simple ways to do this that will increase their loyalty and add to your bottom line at the same time.
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It’s an unfortunate fact of life (and business). Out of the blue you get a nasty email from someone. Sometimes it’s about an article you’ve written. Sometimes it’s accompanied by a refund request. Sometimes it doesn’t seem like it’s tied to anything at all. Stuff happens. As a business owner and entrepreneur, the more successful you become, the more you open yourself up to criticism, negative feedback or just plain being attacked. Here's how to handle it.
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Do you often send email acknowledgments of orders? Follow up emails to check that products were downloaded or received and the customer is happy? Emails requesting feedback or reviews? An auto-responder can save you time!
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Are you "client friendly" - that is, are you easy to do business with? Do your clients cringe in frustration when trying to order something or pay you for services or do you make it as easy as possible? Here are just a few things you must incorporate into your business to be "client friendly."
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Even if you have a sound business plan, smart, dedicated employees, and an award-winning product, all those positive points can be negated by bad customer service. Companies work hard to bring in customers, but once they have them, not all businesses do everything they can to keep their customers. Customer service isn't just about making people happy. It's also about dealing with complaints, which are almost inevitable. In order to build (and keep) your customer base: it's critical that companies follow the three C's: communication, courtesy, and criticism.
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We often get so busy marketing, strategizing, and serving that we don't take the time to identify our core values for our businesses. When you stay on track with your business values, you naturally help more people and make more money.
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Imagine your excitement: You just gave up your credit card info and plunked down money on a product from someone you've been following for a while, maybe even someone you've bought from before and really admire.
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Appreciation is one of the keys to ensuring that your business experiences financial growth. This, coupled with praise as an integral part of everyday interaction with others in the workplace can make a significant difference in your business.
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Even if you offer the best products or services in the world, buyer's remorse can happen! So here are a few places you can use to help prevent it with your clients and customers.
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To every new potential client your business is like a lake on a nice summer day ... the idea seems like a good one, but plunging in could be a shock to the system ...
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Did you know that marketing isn't only about getting your clients or customers? It's also about KEEPING them, and keeping them happy. That's a big key to growing your business, because not only will those customers themselves keep coming back to you for more, but they'll send their friends and colleagues as well.
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Out of the blue, one of your clients wants to end their relationship with you. Shaken, your emotions suddenly go careening on a roller coaster ride, beginning with disbelief, making a quick stop in anger, then settling into a knot of panic in the pit of your stomach at the thought of all that lost income. But do you really have to settle for losing a client? Probably not. Here are 4 simple tips to support you if this situation should happen to you!
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If you want to keep your clients motivated and accountable, one of the most fun ways to accomplish this is by creating friendly, healthy contests, or competitions that make it exciting for your clients to stretch beyond what they currently think is possible and create breakthrough results. Learn how.
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It takes time as a self employed business owner to build up a reputation for great customer service -- and just a few careless moments can destroy it. The CARE model of customer service comes in handy to keep your customers happy, and your reputation sterling.
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You can prevent difficult client situations from occurring and minimize those that pop up unexpectedly. Simply watch for the early warning signs and then follow the "Horse Whisperer for Business’ five tips for handling difficult clients with grace and elegance.
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Learn tips for building relationships and guaranteeing repeat business.
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If you're looking to give your cash flow a boost then the easiest place to find new business is with your current clients. I know you've probably heard this before but I bet you haven't heard exactly how to make this strategy work.
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In researching how to add a touch of luxury to a professional service business, I discovered that it can easily be accomplished for free, or for just a few pennies. Learn how.
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Here are three simple, respectful steps you can use to take great care of your fringe clients, increase your income, AND work less!
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As a Soul Proprietor we get to connect and serve our perfect customers. How is this done? By deliberate attraction. This article teaches you how to attract and fall in love with your perfect clients.
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Here are 5 simple tips to clear out your "client closet" and make room for new, exciting clients that will feel like instant favorites!
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The following article is a true story and a true lesson in how to get more clients for your service-based business the easy way - by making it easy for your clients to sign up!
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Did you know that marketing isn't only about getting your clients or customers? It's also about KEEPING them, and keeping them happy. That's a big key to growing your business, because not only will those customers themselves keep coming back to you for more, but they'll send their friends and colleagues as well.
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