Category Archive: Information Products

Information Products: When To Create, Sell and Deliver Them

Entrepreneurs often wonder when they can start making passive income with information products. They are anxious to generate cash flow that’s not tied to an hourly fee. But information products are not the fastest path to cash: private clients are. Fabienne Fredrickson explains that if you are new in business, your first priority is to fill your pipeline and practice with private clients.

By Fabienne Fredrickson

Create A Product In 4 Super Easy Steps

Creating products is how you begin to move past the hours for dollars to a more leveraged income stream. Michele A. Scism shares how you can create a product in 4 easy steps.

By Michele A Scism

Are You Putting Too Much Content Into Your Products?

When you are generous with your content and expertise, your customers love it! But there is this moment when it shifts, when your content becomes too much for them. How to avoid overwhelming your customers with too much content.

By Laura West

Including Worksheets Adds Even More Value For Your Information Products

If you have a book or audio program that you are selling, here’s an idea on how to not only extend the product to more fully leverage it, but also help your clients learn more at the same time. Fabienne Fredrickson shares three things that worksheets do for your clients.

By Fabienne Fredrickson

3 Mistakes Entrepreneurs Make When They Start to Sell Information Products

Inspired by the first time she dipped my toe in the info-product pool, Michele Pariza Wacek talks about the mistakes entrepreneurs make when they try and sell an info-product.

By Michele Pariza Wacek (Michele PW)

Must Your Business Have an Information Product?

Should you create an information product for your business? It depends. People consume information in a variety of ways and often appreciate that they can have access to you or what you know without having to work with you personally. Jeannie Spiro explains how information products can be a great way for customers to learn more about your work.

By Jeannie Spiro

Do You Ship Info Products?

Business owners are always looking to cut costs without sacrificing quality for their customers. One option for doing that is drop shipping. But, what is drop shipping really?

By Michele A Scism

Stop Marketing and Start Teaching and Attract Clients Like Crazy

In private, candid conversations many entrepreneurs and service professionals share with me that what they really want is to make a difference in the world by sharing with others what they have learned about life and business. But instead of starting right now, they postpone doing this until some undefined time in the future! And instead of using their knowledge as an Attraction Tool™ and help more people at the same time they keep chasing crummy tactic of the day ending up disappointed with their results, tired, and often broke! Big mistake! For three reasons.

By Adam Urbanski

The Dirty Little Secret Behind Adding Info-Products to Your Service Business

You may have heard adding information products (or info-products) to your service business is a smart business decision. And indeed it is. There are many benefits to selling information products as part of your business. However, there is a dirty little secret around selling info-products and here it is.

By Michele Pariza Wacek (Michele PW)

Turn One Idea into a Tsunami of Profitable Products

There is a misperception that it’s difficult to create information products. Nothing could be further from the truth.

By Janis Pettit

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