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Jeannie Spiro
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Multiple Streams Programs and Packaging Articles



Are you still stuck in the trap of trading hours for dollars? Dana D'Orsi shares her top 6 tips for packaging your services so they’re irresistible to prospective clients.

If you’ve been in business for awhile, you have a number of clients who completed your initial program. You may wonder, “What can I do with these clients next?” They are a valuable group since they have already invested in working with you. Fabienne Fredrickson explains how to go to that next step.

If your practice is filling up and you are looking for ways to serve more people, consider developing a boot camp program. Fabienne Fredrickson shares four keys to creating an evergreen boot camp.

Most women, when they first start their business, think they have to learn, be or do more before they can offer ‘Platinum Style’ packages or programs. Why? Because we get hooked into telling ourselves a variety of untruths. Kendall SummerHawk shares tips on how you can quickly re-organize your services and transform ho-hum offers into Platinum Style success.

People love things that come in neat little packages, and most business owners repeat the same steps over and over with their clients. So why not package them in a simple, step-by-step system for your clients? Dana D'Orsi shares 5 simple steps to help you begin creating your signature system.

Have you ever taken a course, program or training and expected a specific result but at the conclusion of the program you were no further than you’d been when you started? Jeannie Spiro shares four simple steps to help you put together your results-based offers.

As you work to grow your business, there are many options available to attract clients along the way. One thing that may tempt you is the idea of licensing your proprietary system and/or training coaches or trainers to teach it to others. This can be a lucrative revenue stream but Fabienne Fredrickson recommends that you follow these steps before moving into that arena.

When you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. Fabienne Fredrickson shares her two-step approach for handling clients who want to drop out.

If you are ready to start offering live seminars in person, you might wonder how to find clients and fill seats. Fabienne Fredrickson shares 8 steps to find clients for your workshop.

Webinars and teleseminars are wonderful methods to sell a product or service and attract clients. But they also offer you a lot more from a marketing perspective. You can connect with interested people, share your knowledge and provide value. Fabienne Fredrickson shares tips on how to structure your webinars to attract clients who will purchase your actual product or service.

Building a list of targeted prospects is one of the most important keys to growing your business. And how do you build that list? By creating a “can’t resist” opt-in offer. But many business owners struggle with what to offer. Dana D'Orsi shares 13 options to choose from to help you create your valuable offer.

As entrepreneurs we often get caught in our own heads about what we want to offer prospects vs. what they really want to buy. One thing you need to always remember is that in business and sales it’s never about you it’s always about the client or customer. Jeannie Spiro shares two mistakes that you should avoid before creating your offers.

Creating your Irresistible Free Offer (IFO) is a powerful way to attract clients and start building a database so you have people to market to. This is also how you begin building a relationship with prospects. If you are ready to create your own CD, follow these steps by Fabienne Fredrickson and it will be done and ready before you know it!

Most of the time, your standard package will work for clients. But there are occasions when potential clients need something tailored for them. Maybe they want help faster than the usual three month timeframe. Maybe they want a chunk of your time up front. Fabienne Fredrickson explains that you can make all of these options work when you create a flexible package.

Creating session packages for some business owners is easy and it’s very obvious how things should work. But, for other owners, they prefer packages that offer more flexibility to attract more clients. There are many ways to set up packages that will attract more clients, so Fabienne Fredrickson shares a few alternatives to choose from. These suggestions might spark additional ideas that will work perfectly for your type of business.

If you are planning to deliver a program, here are six suggestions from Fabienne Fredrickson to help you reach as many people as possible with details about your event and pack the house.

To create buzz, you need to make a splash and with thousands of coaches out there selling the same types of services you are that can be tough to do. So how do you make a splash and get people talking about your programs? Holly Chantal shares tips on to get innovative and create something really awesome!

Informational products are a great addition to your product funnel and business. Michele A. Scism explains that there are a few key reasons why informational products work and provides 4 steps to help you create your great info product!

Entrepreneurs who are starting out building their practice have trouble talking about the higher priced programs. Sometimes they don’t feel deserving of the top fee or feel bad for charging so much. If you know in your heart that eight or twelve sessions would serve the client best, then you need to help them make that decision. Fabienne Fredrickson explains how you can structure your programs and sell your top packages.

If you are working to build an information marketing business online, there is one key piece of the puzzle that everything else builds on – the Irresistible Free Offer (IFO). Creating an Irresistible Free Offer helps you build your list of contacts so you have people to market your goods and services to. Fabienee Fredrickson explains that to get the most from the IFO, you need to come up with something your target market has a very strong desire for.

Short-term Masterminds are an effective, lucrative, and exciting alternative to longer group coaching programs. Sometimes meeting only once – they can offer an exceptional opportunity for you to provide intensive coaching for participants who are serious about transformation. Kendall SummerHawk shares 4 hot tips for creating a powerful, memorable mastermind.

A an Entrepreneur you may be wondering the best way to produce your home study kit. Should you print it and then do the fulfillment yourself, or use a fulfillment house? Fabienne Fredrickson suggests to take a step back and look at the bigger picture to help make sure this is the next best step for your practice.

Have you ever launched a course, program or product and instead of it selling out you were freaking out from the lack of sales?  Guess what? We’ve all been there. Jeannie Spiro takes you through three stages to a launch so that you can have a successful one.

It is slowly but surely becoming common knowledge that the primary purpose of your website is not to sell your programs or products, it’s to get visitors to opt in to receiving your emails. So this means you better have a pretty kick-butt opt in offer! Holly Chantal shares the steps you can take to make sure your opt in offer is not only compelling, but it’s going to work for you like you’re own personal robot.

Creating and choosing the contents for your offers is both a science and an art. You want the right mix of results-oriented tools and techniques, plus support and of course, bonus goodies to attract your ideal client. Kendall SummerHawk shares some questions to ask yourself as you begin planning your bonuses.

We all have our routines, processes, and small activities we perform during our day. Believe-it-or-not, these activities can add up to a lot of time. Shannon Cherry explains how you can save time on these common, albeit important, tasks by creating templates.

If you have been ramping up to provide a group program and have success with gathering a good group, you might be wondering what the next step is. How can you leverage success with a group and extend working with them? Fabienne Fedrickson shares a few things you can do to build on the success of a group program.

Attracting the interest of your ideal client, then motivating them to take inspired action and sign up for your package is a simple formula that any woman entrepreneur can follow — a formula that Kendall SummerHawk is happy to share with you.

Many entrepreneurs want to increase their income but they don’t have a lot of time. They have nearly full or full practices and need to start leveraging their time and offerings to make more money. Fabienne Fredrickson shares tips on how to increase your income and leverage your time with group programs.

As a solopreneur, you mainly use your website as the backbone for all of your marketing. Holly Chantal explains that if you have a marketing and sales system that is built with this 3 step system for selling programs, you will maximize the number of clients you have signing up for your programs.

Are you struggling with what your Irresistible Free Offer (IFO) should be? Don’t worry, that happens to many entrepreneurs who are starting out. The key is not to spend too much time deliberating over what to do. Fabienne Fredrickson explains that having your offer completed and available to attract new prospects and start lead generation is what counts the most.

Have you created your client packages yet? Offering three price levels will give your prospects a range of choices. Obviously, the top tier package needs to provide the yummiest value so that it is practically irresistible to prospects. To help sweeten your packages, Fabienne Fredrickson has created a list of simple suggestions that provide the kind of extras your clients will clamor for.

When you start creating your packages, you want to be sure you have different levels to serve clients who are in different situations. Rather than simply creating a program and pricing as you like, Fabienne Fredrickson has found a method that speaks directly to your prospects and helps them to self-select the best program for them. Here’s what she recommends as the method to choose your package and pricing levels.

When you offer only one program, many prospects may come for the free consultation or get acquainted session and leave without signing up. Options help prospects feel more comfortable making a choice to work with you. Fabienne Fredrickson explains how to provide prospects simple options to choose from so that you can sign on more clients.

Learn 4 tips on using a Virtual Assistant to help you create, market and sell new products and services to help you grow your business and increase your income.

Once you have filled your practice, and your business is growing, the next step is to find ways to leverage that. One smart method is to create a membership program. Fabienne Fredrickson gives advice on how to make your membership program irresistible.

If you are just starting out, it might feel daunting to come up with your first program. You could have questions swimming in your head that can make you feel overwhelmed. Fabienne Fredrickson provides three simple steps to make this easy for you.

A lot of entrepreneurs who are just starting out want to run teleclasses. This is a great way to work with a group, bring in good income, and leverage your time. Trouble is, when you are starting out, your list might not be big enough to fill a group. No problem. Fabienne will share three powerful ways to build your list quickly so you can eventually run those group teleclasses for a fee.

A million bucks. How did they do it? How did they build that million dollar portfolio? Did they buy Google or Apple 5 years ago? Did they sell their business and come into lots of cash? Did they inherit money? Did they save a shiz-ton of money to get there? How do these people do it? What are some of the best ways to do this with the highest probabilities of success?

There are things you can do to reduce your refund rate. And many of them won’t cost you a dime. In Part 1, I talked about about 3 simple tweaks you can make to your product to make it more valuable. In this article I’ll cover 4 easy follow-up strategies.

There are things you can do to reduce your refund rate. And many of them won’t cost you a dime. Here are 3 simple tweaks you can make to your product to make it more valuable.

Are you thinking about putting together a group coaching program? Conducting a group is a great way to boost income as you can serve many clients within the same time frame. And often the cost for clients is reduced since multiple people are on the phone line versus the price of private coaching. Fabienne offers some important things to think about when making this decision.

When it comes to enrolling clients into your coaching programs, there’s no better way than through Discovery Sessions. More potent than a “Free Coaching Session,” Discovery Sessions offer both you and potential clients a fabulous opportunity to uncover needs, explore stuck points, and connect to clear outcomes. With a little practice and these hot tips, you can amp up your client list and your revenues fast.

How can you keep your projects from going off course and stop wasting so much time and energy? Follow these guidelines.

Want to save money by reducing your costs, gain time by increasing your efficiency and build more reasons for clients to do business with you? Be earth friendly! By following the familiar reduce, reuse, and recycle mantra you can save financially, which will allow you to invest more into growing your business or free up family finances.

Are you looking for a bonus gift that’s powerful, memorable, and will stand out from cookie-cutter packages being offered to your potential clients? Consider adding a metaphysical service such as an astrological reading, numerology or a hand analysis. These types of bonuses add a spiritual element to your coaching packages and are often highly appealing, especially for women. Esoteric systems can also provide important new information for your clients – and for you – about skills, gifts, blocks, and even potential business ideas.

A number of my clients and coaching colleagues offer special VIP programs and VIP coaching packages. These offers are only available to a few ideal clients. They offer a high level of support and come with a high investment cost. Are you offering a VIP service, or thinking about it? See how you can easily add value to your VIP programs, at a small cost to you and make your VIP service stand out from all the others.

Whether you’re a graphic designer, a web developer, an author, or an Internet marketer you can offer coaching to others to teach them to be successful doing exactly what you do. Naturally, something like personal contact with you will be your most expensive service that you offer. Follow these steps in order to be a successful coach!

If you’ve been hearing all the buzz lately about how one can make a pretty incredible living with a membership site, and you’ve been mulling over the idea of starting your own, but you’re still on the fence about whether you should or not, here are the top five reasons that a membership site makes sense right now.

Many of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do. You may also have a compelling story that no one else has. How can you use your compelling story to attract clients?

Think about those great ideas you have, just sitting on the backburners of your mind. You want to makeover your brand, but you just can't afford to hire a designer right now. Or maybe you know your fulfillment processes are a nightmare, but you're so swamped that you just need to get by for a little bit longer. You don't have to unearth your business in order to make these changes happen. If you choose one area to work on at a time, you'll eventually start to see a shiny new version of your business appear.

In this article I'm going to share with you three creative ways you can do just that, all of which are quick and easy to implement and, if done correctly, will not feel sleazy or salesy. Read on...

I often talk about making it EASY for people to work with you. Here's my experience: when you make it easy for people to work with you, they do. When it seems too difficult and convoluted, they don't. That's probably what your prospects are experiencing too when they encounter your materials. Find out how to make it a no-brainer to work with you.

If you’re planning a live event then it’s likely that at some point prior to your big day, you’ll have what I call the “crisis of faith” moment. That’s the moment when it seems like your event will never fill and you’ll be facing a nearly empty room, wanting to shrink to the size of a pea in embarrassment. Here are three tips to help you fill your first (or your next) live event.

When looking to increase leverage in your business, chances are, you’ve considered the most obvious. But when was the last time you took a good look at your readers and list for leverage?

Do you spend so much time working in your business that you never work on your business and, as a result, ride the revenue roller coaster month in and month out? Then you need to plan a business retreat. Here are the 5 tools you need to make it successful.

Sometimes, no matter how hard you’ve been working on your business, you find you need a boost…something to give you either an instant shot of new clients, new revenue, a much needed new mindset…or maybe all three. But you can’t grow your business if you’re not sure what to do. Which is why I’m sharing with you my three favorite strategies for channeling your restlessness into productive action.

“YES! Finally!”, you’re thinking as the “ka-ching” sound on your computer dings again and again and you see those “New Order Was Placed” or “You’ve Got Money” emails coming in again and again. Then it happens. . .you realize it’s time to deliver the program and you have to fit that in with everything else you’re already doing.

Information is great and always will be… but adding in a mentoring component to even your most basic products is amazing for your business. Consider these 4 tips to make more money and give more value to your clients with mentoring.

Whether you're currently hosting a membership program or plan to host one in the near future, there are some trends which have popped up that you'll want to be aware of.

Here are six ways to create packages for your services, products, experience and knowledge so that you can joyfully serve more clients in less time and make more money doing it!

No matter how much you love your 1-on-1 clients, there comes a time when this model of serving people feels more draining than inspiring. The solution is actually simple if you break it down into stages. The FIRST stage is to increase your revenue so you have more money flowing in, which will give you more freedom to choose what you want to do next in your business. So how do you get more money flowing in to your business without increasing your workload?

When you create a product, service, process or system for your small business it takes a lot of thought, planning and time. It's important that you find ways to leverage your work by using it again and again to make more money in less time.

Here are six ways to shift from hourly services to leveraging your time, knowledge, and expertise into bigger money making programs – which, by the way, will change your clients’ lives in an even bigger way than when they came to you for a few hours at a time.

Kendall recently spent two full days with a Private Platinum Intensive client and discovered something that astonished her. After carefully considering everything she had created or delivered in the past few years it became crystal clear she was sitting on a goldmine she didn’t even know she had.

Live events are more popular than ever these days. That’s because there’s just no substitute for being live with someone, face to face as they share their information. The passion and energy of the event host can often make the difference between just “hearing” information, and really “getting” it. Of course, “getting” that information is what makes transformation possible.

Marketing isn’t a one shot deal. It’s an ongoing opportunity for you to offer your ideas, packaged into programs, products and services. Just remember that in the long run, making one offer at a time will help you create the ultimate outcome you desire, which is to help more people and to put more money into your purse!

Yes, you love your clients but honestly, too much 1-on-1 work can leave you feeling exhausted and strapped for time, plus limit how much you can make. You end up not only feeling burnt out but feeling broke too, even though you’re working plenty hard. The good news is that the solution is actually pretty simple.

In re-designing my business I discovered how to create both “passive” and “leveraged” income streams. Passive income is money that flows in from the sale of products or programs that have already been created. Leveraged income is large amounts of income created from very little time spent, such as with a membership program. It didn’t take me long to see that EVERY business has the opportunity to create both kinds of income. But, creating passive revenue can take some time. Which is why I recommend focusing first on creating leveraged income streams such as membership programs. Here are three more quick tips you can use to creatively add membership income to your business.

To help you succeed at offering high-ticket coaching programs that could easily add 6-figures to your purse, use these THREE simple tips. When you follow these steps you’ll transform your ability to charge higher and higher fees, comfortably and authentically.

Every time I hear someone lamenting about a “client from hell” I think, “Yep, been there, done that.” This is where money doesn’t matter. Because no matter HOW much a client is paying you, if they’re no fun to work with, the expense of maintaining such a client will rob you of time, energy and motivation. Plus, I believe it energetically “taints” your bank account, making it more difficult to prosper and thrive. Here are three quick tips on how to create your “platinum filter” that only lets in the cream of the crop clients, and gently keeps out those that aren’t quite your style.

One of the most important intentions in your business, even in passion-based business like yours, is to make a profit. Yes, you want to make money while making the world a better place by contributing your magical gifts. In order to keep contributing and changing the world in your unique way through helping your clients, you need to also be financially successful. This is part of the holistic model of success.

My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I'd like to get on their mailing list. That's very smart. However, the WAY in which they did this made a big difference in my answer. I said NO to almost all of them because they simply did not make it enticing for me. I mean, who WANTS more junk mail? So if you simply ask me if I'd like to be on your mailing list, the answer will usually be NO. So how do I want to be asked?

Getting something for nothing feels good and smart solopreneurs know that buying decisions are based on emotion. But which bonuses are best to offer and how do you do it on a tight budget?

You'd be surprised how many of your clients are willing to pay top dollar to spend a day or two with you in a private, intensive retreat type of setting. Here are 4 quick tips to make your income stream successful for you and your clients.

How to create packages that are rich with benefits, worth more money and offer greater value to her clients.

Quit focusing on features and start relishing results. Learn more.

Focus on creating a steady stream of potential clients. Here are 3 ways to take action right now.

Here are 3 quick tips you can use to quickly sift through your ideas and choose the ones that are MOST likely to be high-payoff for you!

You don't have to be a savvy internet marketer or webmaster to learn how to create a global market for your business. Learn how.

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