Category Archive: Copywriting & Writing

How to Begin Writing a Book

The next time you’re ready to begin writing a book, use Fabienne Fredrickson’s approach and follow these five steps.

By Fabienne Fredrickson

How To Write Great Sales Copy To Attract Clients

There is a certain degree of skill and nuance when it comes to writing sales copy that will attract clients. Fabienne Fredrickson shares a checklist of questions that over the years has been of tremendous help to her business that will you, too.

By Fabienne Fredrickson

Two Methods For Publishing Your Book: Which is Right For You?

Do you have a story inside you, waiting to be shared with the world? Many people have something to say and writing a book is a wonderful way to share that information with your audience. Fabienne Fredrickson shares the two main ways to publish your book.

By Fabienne Fredrickson

Business Speak is NOT a Language

Business Speak: Words that have been hijacked into the business world and used so repetitively they have lost their power to communicate true meaning. Karen Yankovich gives four steps to recovering from Business Speak.

By Karen Yankovich

5 Ingredients for the Perfect E-book

When writing an E-book, it’s important to assemble all the bits you’ll need in advance so that when you get writing, you can just focus on pounding out that e-book! Michele A. Scism shares the 5 ingredients for the perfect E-Book.

By Michele A Scism

Content Development: The Repurposing Law of 3

Repurposing your content into multiple products or resources increases your visibility and impact, but it can be hard to know what to create. Here are 3 examples of applying The Repurposing Law of 3 to your content development strategy.

By Nina East

3 Reasons For Coaches To Write Their Own Website Copy

It’s one thing to write website content that describes your services, it’s another thing to write sales copy that draws your prospects in and positions your programs as the obvious choice to solve their biggest challenges. Holly Chantal explains that it's not impossible to write your own copy, and there are plenty of reasons that you should!

By Holly Chantal

3 Keys to Writing Love-Based Copy

If you’re like most conscious, heart-centered entrepreneurs, experts, healers, coaches, speakers and authors, you probably have a love-hate relationship with direct response copy (which is copy pieces like emails and online sales letters that inspire you to take action). Michele Pariza Wacek shares tips on how you can enjoy the results of direct response copywriting without suffering through the icky-ness and instead trigger love-based emotions such as love, hope and respect.

By Michele Pariza Wacek (Michele PW)

My Strategies for Writing an Amazon Best Seller

One of the biggest mistakes many writers make is trying to write a book without an outline or advance planning. Often times many books are never completed simply for a lack of good time management skills and a structured outline. Dr. Laureen Wishom shares her strategies for writing an amazon best seller.

By Laureen Wishom

10 Tips To Create Killer Content

“Content is King” when positioning yourself as an expert. But what do you do when you run dry on ideas? What do you talk about? What do you write about? Who cares? LOTS of people care. Follow these 10 tips by Nancy Marmolejo creating content is always on your mind and something you do on a regular basis to promote your business.

By Nancy Marmolejo

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