Category Archive: Copywriting & Writing

5 Ingredients for the Perfect E-book

When writing an E-book, it’s important to assemble all the bits you’ll need in advance so that when you get writing, you can just focus on pounding out that e-book! Michele A. Scism shares the 5 ingredients for the perfect E-Book.

By Michele A Scism

Content Development: The Repurposing Law of 3

Repurposing your content into multiple products or resources increases your visibility and impact, but it can be hard to know what to create. Here are 3 examples of applying The Repurposing Law of 3 to your content development strategy.

By Nina East

3 Reasons For Coaches To Write Their Own Website Copy

It’s one thing to write website content that describes your services, it’s another thing to write sales copy that draws your prospects in and positions your programs as the obvious choice to solve their biggest challenges. Holly Chantal explains that it's not impossible to write your own copy, and there are plenty of reasons that you should!

By Holly Chantal

3 Keys to Writing Love-Based Copy

If you’re like most conscious, heart-centered entrepreneurs, experts, healers, coaches, speakers and authors, you probably have a love-hate relationship with direct response copy (which is copy pieces like emails and online sales letters that inspire you to take action). Michele Pariza Wacek shares tips on how you can enjoy the results of direct response copywriting without suffering through the icky-ness and instead trigger love-based emotions such as love, hope and respect.

By Michele Pariza Wacek (Michele PW)

My Strategies for Writing an Amazon Best Seller

One of the biggest mistakes many writers make is trying to write a book without an outline or advance planning. Often times many books are never completed simply for a lack of good time management skills and a structured outline. Dr. Laureen Wishom shares her strategies for writing an amazon best seller.

By Laureen Wishom

10 Tips To Create Killer Content

“Content is King” when positioning yourself as an expert. But what do you do when you run dry on ideas? What do you talk about? What do you write about? Who cares? LOTS of people care. Follow these 10 tips by Nancy Marmolejo creating content is always on your mind and something you do on a regular basis to promote your business.

By Nancy Marmolejo

3 Reasons Why You Should NOT Write a Book

Writing a book isn’t for everyone. Michele Pariza Wacek shares 3 reasons why writing a book might not be such a smart idea for you, and why you maybe should turn your marketing attention elsewhere.

By Michele Pariza Wacek (Michele PW)

10 Tips That Make Your Content More Readable & By The Way Increase the Bottom Line

If you were reading an article, blog or Facebook post, how do you decide whether you should continue to read the article, blog or Facebook post or not? For more people it’s the quality of the content that is going to keep readers from navigating away from the article, blog, or Facebook post. Here are 10 tips by Laureen Wishom that will immediately make your content more readable, receive more comments and garner those all too important ‘likes’.

By Laureen Wishom

3 Keys to Writing Copy that Attracts and Invites (and Doesn’t Feel Sales-y and Slime-y)

If you’re like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable.
But everyone tells you that you need that “type of copy” if you want to make money. So what do you do? Make money and feel slime-y and sales-y with the copy you’re using — or don’t make money, but feel like your copy is at least aligned with your core values? Michele Pariza Wacek shares 3 tips to get you started to write copy that attracts, inspires and invites so you make money AND feel good doing it.

By Michele Pariza Wacek (Michele PW)

7 Simple Steps To Selecting The Right Topic For Your EBook or Digital Product

You’ve decided to write your first eBook or create your first digital product. Or maybe you’ve decided now is the time to write the next one to continue growing your business. But, first, you have to decide, “What’s my topic?” Laura West shares 7 simple steps to selecting the right topic for your Ebook or digital product.

By Laura West

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