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Writing Articles, Blog Posts and Ezines


Solo Entrepreneur Articles > Copywriting and Writing Articles


“Content is King” when positioning yourself as an expert. But what do you do when you run dry on ideas? What do you talk about? What do you write about? Who cares? LOTS of people care. Follow these 10 tips by Nancy Marmolejo creating content is always on your mind and something you do on a regular basis to promote your business.

If you were reading an article, blog or Facebook post, how do you decide whether you should continue to read the article, blog or Facebook post or not? For more people it’s the quality of the content that is going to keep readers from navigating away from the article, blog, or Facebook post. Here are 10 tips by Laureen Wishom that will immediately make your content more readable, receive more comments and garner those all too important ‘likes’.

If you’re like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable.
But everyone tells you that you need that “type of copy” if you want to make money. So what do you do? Make money and feel slime-y and sales-y with the copy you’re using — or don’t make money, but feel like your copy is at least aligned with your core values? Michele Pariza Wacek shares 3 tips to get you started to write copy that attracts, inspires and invites so you make money AND feel good doing it.

Compelling copy that sells includes piquing a reader’s curiosity, bullet points that tease and evoke emotion, and the headline, the first thing someone sees.

People do business with people they know, like and trust. To get people to do business with you, you need to create a powerful presence. You need to be writing informative articles that offer usable information to prospects. Shannon Cherry shares some steps to make sure you are creating a great article.

You’re working hard, blogging regularly, and you’re starting to see traffic, but no one’s commenting. What gives? Building a community around your blog can be pretty frustrating in the beginning, and even if you’re doing everything right it can still take time. Holly Chantal shares some ideas on how to get those first comments by making sure your blog post is “commentable”.

One of the biggest challenges when writing articles and blog posts is making them sound less like a paper you wrote in college and more like something interesting that people will want to read. Holly Chantal shares 3 Easy Ways to express your personality in your writing.

The ability to write great content is so important in this day and age. It’s part science and part art. As a business owner it’s important that you feel confident and comfortable writing content for your business. Content is too important to disregard or not take seriously. Shannon Cherry shares 3 tips to improve your article writing.

No matter what anyone says, your newsletter list is one of your greatest assets as an entrepreneur, but you have to know how to work it. Your newsletter is your key to building a relationship with your prospects so that they trust you and see you as the expert they need to solve their problems. This is a bit hard to do if no one is reading your newsletter, so Holly Chantal shares a few strategies that are guaranteed to increase your open rate, and one advanced trick for the newsletter pros out there.

Your ezine is one of the best tools you have for communicating regularly with your clients. It will also help you establish the “know, like, and trust” factor with potential clients, as well as solidifying your brand. It’s also a fabulous place to market your business. Kendall SummerHawk lists 7 super easy ways to add marketing energy to your electronic newsletter.

Fabienne Fredrickson has walked you through what it takes to attract ideal clients and customers who happily buy when you’re not in front of them.  She now shares the three practical pieces of your sales copy that you must include if you want to sign on more clients and customers.

Have you ever thought about what it takes to attract ideal clients and customers who happily buy when you’re not in front of them? Fabienne Fredrickson shares some best practices that she uses to write marketing copy that sells.

Why do you want to blog and what can you blog about? Once you know the why the content will come. Michele Scism shares 5 ways to get blog post ideas so that you can get started.

Here's a little secret -- articles are the key to marketing your business. But if you don't like the idea about writing them, here are 5 tips to make the process much easier for you.

Here she is folks--now where the hell do I find her? And who is she really? Most people think they understand their ideal client. They have a general understanding of who they are and their pain points, but most people don't actually go far enough to have a clear (best friend like) understanding of exactly who their ideal customer is.

 Read on where I will spike your curiosity on if you know your ideal client!

After working in the Broadway theater industry for over 10 years, you get access to some of the greatest business lessons ever shared. Every launch, every product, every service, every ad, every campaign, every innovation better contain some razzle dazzle. Read on to where you will see how this relates to your business

Writer’s block isn’t about your writing. It’s telling you that something is wrong and that you’ll have to deal with that something before you can get down to the business of writing.

Even if writing isn't your dream, incorporating a regular program of journaling into your life is a wonderful way to jump-start your creativity and cultivate a constant flow of new ideas. Here are three reasons why.

Headlines are the most important part of a print ad. But before you start despairing over your headline-writing skills, take heart!

Has this ever happened to you? You sit down to the computer to write some marketing copy for your latest program or for your website and you are completely blank. You look at the white screen and nothing shows up; not a word that sounds original or interesting. So what do you do?

If one of the big reasons you have a blog is to make money, then consider writing and posting product reviews.

Clients ask me every week, “HOW do you come up with new content for your ezines every single week!? I can barely make the time to write one newsletter a month and I just don’t know what I’d talk about if I wrote it weekly or every other week! I’m busy enough networking, following up on prospects, setting up speaking gigs, and seeing clients that I just don’t have the time to create a brand new article each week!” Fabienne has some ideas to help!

We all know that writing articles is a great way to market yourself using content. But writing a great article means nothing if the title doesn’t draw the reader in quickly. After all, most folks decide whether they will read your article just by the title alone! So you better make sure your titles are on the right track.

Whether you love to write or not, the written word is still one of the most influential ways to reach your audience, get your message out to the world and give people an opportunity to connect with you, resulting in more sales of your products and programs. But even the best of writers can get stuck trying to figure out what to write about. Here are 4 simple tips to help you get your writing projects done quickly and easily, so you can attract more clients and grow your business.

Many of us have had to write an article at one time or another, be it for a blog or a newsletter. But no matter the purpose, it’s your responsibility to make it interesting—otherwise no one will read it. (Except you.) So how can you make your article interesting and engage your reader?

If you’ve been publishing your ezine or newsletter for a while – or if you’re just gearing up to start one – you may be concerned about keeping your publication fresh and interesting. There’s not much reason to work hard to build a mailing list if what you are publishing is uninteresting or boring to your readers. Here are three strategies to help you keep yours fresh and exciting.

Do you find yourself needing to write more and more? Here are 7 quick tips to get you writing effective articles.

We all experience a drought of ideas once in awhile, even those of us who consider ourselves pretty creative. For myself, I used to think something drastic or out of the ordinary had to happen for me to get back on track. Lately I have realized that seemingly small things in everyday life can help give me a jump start. Here are some of the simple ideas which have worked for me.

Whether you love to write or not, the written word is still one of the most influential ways to reach your audience, get your message out to the world and give people an opportunity to resonate with you.

How many times have you sat down at your PC all ready to write your newsletter article, only to be faced with that dreaded writer's block? You're sat there and can't think of a single thing to write about. In this article I'm going to share with you my top three tips for overcoming writer's block, and show you how easy it is to write your own articles.

The idea of publishing a newsletter can feel daunting, even for a successful entrepreneur. The secret that I’ve revealed to my marketing coaching clients is: you need a good system for creating fresh content. If you feel like you're scraping the bottom of the barrel when it comes to fresh article ideas, then these five tips will be a life saver.

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