Category Archive: Copywriting

Content Development: The Repurposing Law of 3

Repurposing your content into multiple products or resources increases your visibility and impact, but it can be hard to know what to create. Here are 3 examples of applying The Repurposing Law of 3 to your content development strategy.

By Nina East

3 Reasons For Coaches To Write Their Own Website Copy

It’s one thing to write website content that describes your services, it’s another thing to write sales copy that draws your prospects in and positions your programs as the obvious choice to solve their biggest challenges. Holly Chantal explains that it's not impossible to write your own copy, and there are plenty of reasons that you should!

By Holly Chantal

3 Keys to Writing Love-Based Copy

If you’re like most conscious, heart-centered entrepreneurs, experts, healers, coaches, speakers and authors, you probably have a love-hate relationship with direct response copy (which is copy pieces like emails and online sales letters that inspire you to take action). Michele Pariza Wacek shares tips on how you can enjoy the results of direct response copywriting without suffering through the icky-ness and instead trigger love-based emotions such as love, hope and respect.

By Michele Pariza Wacek (Michele PW)

3 Key Components to Compelling Copy That SELLS

Compelling copy that sells includes piquing a reader’s curiosity, bullet points that tease and evoke emotion, and the headline, the first thing someone sees.

By Christine Gallagher

Copywriting Tip: Why Double Headlines Work

Your headline is the first thing that potential prospects and customers see. In fact, it may be the only thing they see if the headline doesn’t accomplish its job. Shannon Cherry explains why double headlines work and that you should try it with your next sales page.

By Shannon Cherry

#1 Rookie Copywriting Mistake

Writing copy for your coaching website is no easy task. For those of you that aren’t sure what copy is, it’s the content on your website that is written to draw in clients and get them drooling for your services. Writing drool worthy copy doesn’t usually come naturally and sometimes can make us write in unnatural ways. In this article Holly Chantal tackles what she considers to be the number one rookie mistake that coaches make when they write their own copy.

By Holly Chantal

Writer’s Block Begone

Michele Pariza Wacek explains how writer's block isn't about the writing. Writer’s block is telling you something else is wrong, and you need to deal with that something before you can write. Her useful tips will assist you with managing writer's block so that it will help you and not harm you.

By Michele Pariza Wacek (Michele PW)

The Secret to Writing Memorable Sales Copy

Want to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they’ve finished reading it? Then master the art of using words to create pictures in your customers’ heads. So, how do you get started?

By Michele Pariza Wacek (Michele PW)

Creating A Viral Report That Brings You More Money

Want your free report to stand out, become viral and make you more money, without much effort? The key is to create something that build buzz… something that people really want to share with others. So how do you do it? How do you make your report viral – and profitable?

By Shannon Cherry

3 Tips to Improve Your Writing Rhythm

One of the things that sets the good/great writers from the so-so is rhythm. Rhythm is how the writing sounds. The rhythm of the words and sentences. It’s a subtle aspect of writing, one not normally talked about, but that doesn’t lessen its importance. Unfortunately, rhythm is also tough to teach (which is probably why it isn’t talked about very much). However, these three tips should get you started thinking about your own writing rhythm and how to improve it.

By Michele Pariza Wacek (Michele PW)

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