Do You Suffer from High Online Visibility and Low Profitability?

Social media and internet marketing give entrepreneurs the online visibility they need to get traffic that turns into clients.

But lurking under the constant stream of Tweets and the large followings are some very frustrated business owners.

Why are they frustrated?

Because on the outside they look like they have it all together (big numbers to show the world, a bit of niche fame) yet on the inside they’re falling apart because they aren’t making enough money.

It’s hard to share this secret with just anyone, because nobody wants word to get out that they aren’t profitable. And if you’re highly visible, it’s painful to ‘fess up that your visibility isn’t paying off.

I see this happening a lot and I want to share tips on how to turn things around.

Here are 3 tips I’ve gleaned from the highs and the lows of turning visibility into profitability:

1. You need a great offer. If you don’t have one, you’re in trouble.

In 2006, I had a big slump after getting a huge amount of visibility. One reason why  is that my offers weren’t great, ie, it was hard for people to buy from me. I limited the way I worked with people and didn’t have enough options to give my prospects.  Reworking my offers has made all the difference in the world in my business. People can say “yes” to me on a variety of levels and it’s much more profitable!

2. You must be able to speak “sales”, even if you hate selling.

Money coming in keeps you in business. The word we use for getting people to put money in your business is “selling”. Sorry, it’s such a loaded word but it’s what makes a payday.

Your visibility is the entryway for the sale and you must focus on how you want your visibility to convert. Mastering the art of listening to people’s needs and providing a solution is what selling really is. Don’t let it frighten you. Go ahead and ask for the sale! If you need help, get coaching on it because this is the lifeblood of your business.

3. Take your social media conversations offline

Social media is amazing for building visibility, but people still want to connect personally with others. Look at your social media contacts and pick out people you think would be great matches for your offers. Schedule phone calls and take the conversations offline! It’s still the most effective way of getting people to say yes to you, and social media provides the world’s greatest lead generator. When you combine Tip 1 (Great Offers), with Tip 2 (Selling), you’ll see your social media contacts in a whole new light and start making the money you deserve.

These 3 tips can be what saves your business. Your online visibility needs to do more than just make you everybody’s favorite #FollowFriday pal. If you’re in a money crunch, prioritize revenue by moving towards a profitable visibility strategy.