Category Archive: Internet Marketing

What is SEO?

To make and keep your business visible, SEO is piece of the “feed the Google Beast” pie! Karen Yankovich dives in and explains what SEO is in the first place.

By Karen Yankovich

What is Social Media Optimization?

There are two ways you can work to do that as you build your business on the web: SMO and SEO. Karen Yankovich tackles the basics of SMO, how it can help you and what to do about it!

By Karen Yankovich

Does Your Profession Limit Your Use of LinkedIn?

As a professional, needing to be online and visible, LinkedIn is the best place to be. Karen Yankovich raises some questions to be sure you answer when looking at your LinkedIn profile to see if your profession limits your use.

By Karen Yankovich

Screw the Glass Ceiling

Karen Yankovich shares 5 areas you can build upon using your passion to rocket yourself past any ceiling, glass or otherwise, in your way!

By Karen Yankovich

How To Find a Hook And How To Use It Right

Everyone has a hook…whether they know it or not. Everyone needs a hook…whether they know it or not. Everyone should have a hook…and Karen Yankovich is going to tell you how to find it and where it needs to go on your LinkedIn profile.

By Karen Yankovich

5 Surefire Ways to Establish Trust on LinkedIn

What are you doing to establish trust on LinkedIn? Karen Yankovich shares 5 surefire ways you can start to dial up the trust meter today on this professional platform.

By Karen Yankovich

5 Reasons Why LinkedIn Company Pages Are A Must Do

If you don’t already have a LinkedIn Company page this article is for YOU. Karen Yankovich shares 5 targeted reasons why you and your business need to be up and visible with a LinkedIn Company page.

By Karen Yankovich

Three Simple Ideas For Video Content

Video is becoming increasingly important in your marketing mix. When you use video, potential clients can see who you are and decide if they like you. Fabienne Fredrickson shares 3 simple ideas for engaging video content.

By Fabienne Fredrickson

There are 6 LinkedIn Profile “Types”. Which One are You?

Knowing how you are being perceived is half the battle of your personal branding efforts as well as a HUGE indicator of how successful you will be at what you want to achieve on LinkedIn. Karen Yankovich shares the 6 different “types” of LinkedIn profiles. Which one are you?

By Karen Yankovich

Quick Checklist to Help You End Your Website Shame

Do you have website shame? In this success strategy, Dana D'Orsi is sharing a quick checklist of items to review and update to help you freshen up your website.

By Dana D'Orsi

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