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One of the most powerful tools to use to get your message across and connect with thousands of potential clients is the simple ezine. Considering that an ezine is one of the least expensive ways to help build connection and trust, the power of this humble marketing tool should not be overlooked. Kendall SummerHawk is happy to share her “best practices” tips for creating your ezine content in as little as 60 minutes or less.



People do business with people they know, like and trust. To get people to do business with you, you need to create a powerful presence. You need to be writing informative articles that offer usable information to prospects. Shannon Cherry shares some steps to make sure you are creating a great article.



Article marketing is actually one of hundreds of strategies for driving traffic to your website so that you can build your list. It’s a strategy that really works and yet it’s not something that a lot of entrepreneurs are talking about or know about. In today’s video strategy, Derek Fredrickson talks about building your list with article marketing.



Whether writing comes naturally to you or not, you need it for your business to grow. And sometimes it’s difficult to jump into that writing groove, even if you are an experienced writer. That’s when you seem to stare at a computer screen for hours. The good news is there are a few tips and tricks you can try to get your writing groove on.



Leveraging marketing material is one of the best ways for the busy solo entrepreneur to create and efficient marketing system. Learn 3 ways to make the most out of article marketing.



One question I get from clients all the time is, “How do I connect with ideal prospects though online sales pages in a way that is authentic, creates a heart-to-heart connection AND generates income?” Then I love to share my five proven steps to EnergyRICH® Soul-filled selling success so you can easily create attention-grabbing headlines and Soul-filled, income generating sales pages.



So you sit down to the computer, you need to write some hot marketing copy for your latest service or product, and you are blank, not one decent phrase shows up that sounds original or compelling. You are deleting left, right and center – you just can’t find the right words. So what do you do?



Recent studies confirm that consumers and business owners alike still prefer email marketing as the #1 way of communicating about their new products and services. But for the most part, only retail chains like J. Crew and Bluefly.com can get away with straight promotional newsletters. For the small business owner or solo-preneur, the ezine rules. It’s a bit more tactful and delivers a mix of insightful, practical content WITH your promotional updates and info. Learn seven simple ways to market yourself in your ezine.



Whether you’re mailing an ezine or a print newsletter to your prospects and existing clients, always include a bio about yourself and listing of an explanation of all the services you offer. People will sign up for your list and then promptly forget who you are. Your Bio serves to remind them of why they signed up with you in the first place and your list of services is there to remind them of all that you do so that when they’re ready to buy, they think of you first.



These five tips can help you find the right places to submit your articles so you can save time and get your content in front of the people you want to reach.



Had I known how simple it was to create a podcast I'd have done it a long time ago! Adding podcasting to your list building arsenal is a great way to reach a whole new slew of subscribers ... those who prefer to learn by listening! Read on as I share with you how to create your own podcast in three easy steps!



Do you know anyone who publishes an e-zine for the same target market as yours? If you're not direct competitors, ask them about cross-promoting each other. (This is part two of a 2-part article.)



One of the biggest online marketing challenges is getting enough visitors to your site. Attracting traffic isn't a cut and dry process - there isn't one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors.




Do you know that when you sit down to write your ezine article it can be used for more than just your ezine? Really leverage your time by repurposing your articles to build your business and get more subscribers to your list. Read this article where I tell you how to do this in 3 easy steps!



One of the best ways to market your business to publish articles. Learn the six steps to getting your articles written and published and get more business.



In the past getting articles published took weeks and months. Nowadays, with thousands of online publishers constantly craving for fresh content you can write an article in the morning and see it published in the afternoon. Follow these six steps to build your business through article marketing.



One of the most successful online marketing strategies you can do these days is to submit your articles to various article submission websites. However, the downside is that it takes time to manually submit your articles. You need to have a system in place that makes maximum use of your time, but also keeps a detailed record of your article submissions.




Marketing your business is one of the biggest challenges for any solopreneur – it’s a task we all find quite daunting, and are simply overwhelmed by all the information that’s available.



Best-selling author, Marnie L Pehrson shares one of her favorite viral marketing strategies that will get people reading your book and happily sharing it with their friends.



Many small business owners like us have a difficult time asking for business. It's not that we don't want the business, but wouldn't it be so nice if people just handed over their money for our product or service rather than our actually having to ask them for it?



Writing valuable content-rich articles for your target market and submitting them to article directories and other publishers is one of the best ways to market your business, become known as an expert in your field, and add subscribers to your list.



You have power to influence your search engine positioning at IdeaMarketers using your summary and keywords. Learn how.

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