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Recommended
Email Marketing Articles |
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If you’re of a certain age — like I am — you probably recognize the phrase, “strike while the iron is hot” as an admonition to take action right now. It comes from the days of blacksmiths who had just a short amount of time to work with the metal that came out of the forge while it was still hot enough to shape. I was reminded recently of why this is important to remember particularly when it comes to following up with people who have just put themselves on your email marketing list.
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Who the heck ARE you and why are you emailing me about… (fill in the blank)? Have you ever asked that question when an email lands in your inbox? What can you do to make sure that your subscribers know who you are and look forward to your emails instead of searching for the unsubscribe link?
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If your business is just getting off the ground, you need to build your subscriber list for marketing from zero. This list will be used for email marketing and direct mail. Here are eight easy ways to start off with a bang!
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I have a folder in my Outlook where the emails I subscribe to (for market research) pile up until I sit down to look for trends. When I did my market research the other day, I was pretty surprised. This folder, packed with over 500 emails, was 85% sales material. That brings me to the rule I always remind my clients about: the 80/20 rule.
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It’s always important to educate the people who know you about what you do. People often don’t use ALL the marketing real estate they have in a way that will get them clients. That might be the case with you too, but you can change that today. Fabienne will discuss how to use your e-mail signature as a Client Attraction tool.
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You are probably thinking… “What?!” Wondering why people who opt out of your list is a good thing? People lose interest. When someone joined your list they were excited and motivated to find out more about you and what you had to offer. It’s very difficult to sustain that level of engagement over time. Nothing you can do about it. The longer the time, the more likely they will lose interest and eventually decide to opt out. Be OK with that.
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Discover a simple, 10-step formula for creating emails that bring instant results to your small business email marketing campaigns.
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The excitement of seeing emails in your inbox has been replaced largely with a heavy sigh in anticipation of weeding through which messages are from real people and which are virus-filled spam or scammy phishing expeditions. The combination of fear and skepticism have caused a good deal of trouble for email marketers. What once worked now screams “I’m an ad… delete me quick!” So let’s take a look at what types of subject lines get the best open rates these days.
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I have been hearing and reading so much lately that business owners are experiencing plummeting open rates from their newsletters and mailings. This doesn't mean though that you should ditch your newsletter for good. Instead, take a look at what you're currently doing, and test, test, test. Read on for my top five tips for ensuring your emails get opened and, more importantly, read!
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Email marketing is one of the tactics with the most potential for making more money. That’s because you’re sending messages to people who have expressed an interest in your business. But often times, most coaches, consultants and entrepreneurs end up leaving money on the table when they hit the send button. Here are nine strategies to increase your conversion rates in email marketing campaigns.
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Not many marketers talk about the condition of your email list, but it’s an important concept to understand. The idea is to understand how ‘responsive’ your list is to your emails. One great indicator to the condition or responsive of your list is to measure your open rates. The higher the open rate – the more engaged and responsive your subscribers are to reading your emails and consuming your content. But opening emails is not the only way to measure the condition of your list.
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Did you know that some businesses consider their email lists to be their most valuable possessions? Email advertising is one of the most profitable forms of advertising. Collecting customer and prospect contact information and keeping in touch with them on a regular basis is the key to any online businesses success. Here are some of the main reasons to start building your list now.
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Your marketing should drive traffic (website visitors, people) to your website so that they can sign up for your list. Your list will allow you to leverage the “Know, Like and Trust Factor.”
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Great news for everyone worried about sending too many emails; recent studies have shown that the more frequently you email to your list, the fewer unsubscribes you get. So long as you are always sending something valuable, your list will be glad to hear from you. What kind of valuable information will help further your relationship with your subscribers?
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When you grow your list, you grow your business. It’s as simple as that, but often times our lists are one of the most neglected marketing tools we have. It’s not that we want to neglect it, but it’s often hard work to consistently grow our lists. But by following these five easy steps, you’ll be well on your way to building your list with targeted subscribers who are eager to buy what you offer.
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As marketers we are sometimes perplexed why a particular program or product is not selling. We created a great offer, wrote the sales page, sent the emails and people are just not buying. What went wrong? Was it the offer or the sales copy or the emails? We scratch our heads and wonder why. What are the individual steps you need to follow as part of the online sales process in order for the overall campaign to be successful?
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Quickly pick your email autoresponder and get busy building your list.
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Over the many years I’ve been in business, I’ve tried every email service provider out there. Well, it feels like it anyway. The only good thing about that is that I can confidently share with you what I know about the various providers to help you make the best decision when it comes to choosing an Email Service Provider for your unique business.
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“How can I grow my list?” It is one of the top questions I get. Here are some tips to help.
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Unless you’re just starting to market your business online, you’ve probably already heard of the saying “the money is in the list” several if not countless times. Unfortunately, however, the saying that the money is in the list is not entirely true.
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How difficult are you making it to unsubscribe from your email list? By law — at least if you are based in the United States — you must include some method for people to unsubscribe from your list in every commercial email you send. There is nothing in the law that says it has to be easy to do so. So if you really want to make people mad, and to ruin any chance of them having a future relationship with you, just make them jump through hoops — make it hard — for people to get off your list.
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Here are some of the biggest no-nos when it comes to responding to new leads to your list. If you’re doing any (or worse, all) of these – you’re missing MASSIVE opportunities in build a long-term relationship with your prospect so they’re likely to buy from you or work with you.
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There is no disputing the power of email marketing. The ability to write an email, click the “Send” button and communicate to the “’masses” on your list is powerful. Is it almost TOO powerful? Well, if you’re not segmenting your list effectively – you’re marketing to the masses. Not enough marketers take advantage of email segmentation. Email segmentation is the ability to slice and dice your subscriber list into smaller sub-lists based on different categories, actions or other characteristics.
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I know that many of you worry about sending too many marketing emails to your list for fear that people will unsubscribe. But can you really send too many emails to your list?
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As a small business owner, you don't want a website where people land, look, and leave. It used to be enough to just offer a monthly newsletter with tips and tricks to get people to sign up in seconds. But, with everyone online now, that's not enough to cut it. These days, you have to get creative to draw people to your list, and one effective tool that works well these days is giving away something of uncommon value. Try these TEN types of giveaways you can host on your website to help your business stand out from the crowd.
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I know you want more subscribers to your email marketing list – You know you want more subscribers to your email marketing list but how? How can you ask your website visitors to become subscribers?
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A foundational part of any small business is your list of clients and potential clients. I remember in my corporate days in the shopping center industry we had lists of frequent shoppers for each mall, current and potential retailers for each mall and list of colleagues in the industry, as well as, media lists nationally and local to each market. Your List is your business equity. For you as an entrepreneur marketing your own business it's the same, but because you are marketing yourself and your services it needs to be more personal. Your goal isn't to just build a big list. It's about creating a list full of relationship possibilities.
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Many coaches and consultants I’ve talked to have never considered mobile marketing, and aren't sure where to start. So here are 7 ways that coaches and consultants can use mobile marketing to communicate with their list, increase sign-ups, connect with their customers and even drive sales.
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If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times (or more!) before they will make a purchase. How do you accomplish this with autoresponders?
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We hear it over and over - the gold is in your list. So grow it at every opportunity. Is your blog doing all it can to help you? If not, here are three musts for anyone using email marketing and a blog to grow her business.
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Now let’s celebrate the people who are doing it right. Being real, being themselves, and leading the way. And in that spirit, I bring you the “Do’s” of Transparency in your online visibility. You may agree or disagree, but click on each link so you can see it all in context.
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Here’s an online visibility tip that will help you determine the fine line between authentic transparency and divulging too much information, better known as TMI
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Five ways to identify brand loyalists on your email list.
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Everyday, more and more people decide they want to explore the possibilities of working online. Often, however, people end up stuck or in information overload trying to make sense of what seems like a million moving pieces. It’s hard to make progress when you feel like you barely know where to begin.
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Collecting customer and prospect contact information and keeping in touch with them on a regular basis is the key to any online or offline business's success. Here are some of the key reasons to start building your list now.
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The reality is that you can make money with a VERY SMALL list. I know one person who does quite well with a list of about 165 people. I have several lists going, and it is my smaller – what I call my more “intimate” list – where I get most of my business. So how do you create a highly targeted list? Here are three strategies to help you do this.
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Sometimes, no matter how hard you’ve been working on your business, you find you need a boost…something to give you either an instant shot of new clients, new revenue, a much needed new mindset…or maybe all three. But you can’t grow your business if you’re not sure what to do. Which is why I’m sharing with you my three favorite strategies for channeling your restlessness into productive action.
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All email lists have subscribers who have rarely or never showed signs of life. How do you re-engage non-responsive members, and what should your ongoing approach to emailing them be if you can't?
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One of the more underutilized strategies for attracting more customers and clients is through holding a contest. To make your contest the most successful it can be, there are some things you must do.
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Publishing articles, especially via an ezine or blog, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While I'm sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen, grumbling that it's publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you're in a pinch.
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I seem to spend an inordinate amount of time wading through my email junk folder looking for legitimate emails that wind up in there, often from readers. I hate the thought of missing something good from you or something else of importance, so I do spend the time searching as carefully as I can through that folder. I’m sure I still miss some. There are, however, a couple of scenarios that I know of that will most likely trigger the filters and there are steps you can take as an email marketer to limit your emails winding up in the junk folder of your recipients.
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One of the questions I'm asked the most by my clients is, "How can I most quickly build my e-mail list?" My answer is, find someone who's already reaching your target market in droves, and use THEM to build your list! How? With these three easy steps.
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Why and how to use email marketing for driving awareness of and interaction with your products, content and presence in multiple channels.
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Keeping a finger on the pulse of your customers is as much art as science, and takes a desire and the ability to listen well. Don’t wait for them to ask, pay attention to their behavior on your site or blog and listen to what they’re saying on social media and across the Web. Then keep your email one step ahead of what you promised.
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Whether you’re mailing an ezine or a print newsletter to your prospects and existing clients, always include a bio about yourself and listing of an explanation of all the services you offer. People will sign up for your list and then promptly forget who you are. Your Bio serves to remind them of why they signed up with you in the first place and your list of services is there to remind them of all that you do so that when they’re ready to buy, they think of you first.
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It’s been said before and it bears repeating; when it comes to those traditional three pillars of direct response marketing “the gold is in your list”. So, it pays to treat it like the treasure it is. Even though 100% coverage of customer email addresses might be unrealistic, we can certainly shoot for the high double digits; certainly upwards of 60%. And the good news is that acquiring the email addresses of customers – an audience that already knows and is engaged with you – is a lot easier than obtaining email addresses from prospects.
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Heart centered entrepreneurs like us often feel in conflict about selling via email. From a business perspective, nothing could be easier than email marketing. Simply gather a few names and email addresses, pop out a few emails and, voila! You’re making sales. Is it worth it?
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No matter how sophisticated we become, it seems we still can't resist vocabulary that appeals to our basic instincts. As a result, there are certain "power" words that can significantly improve your email response rates. Know what they are and you'll boost your email performance!
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In online marketing, when it comes to lists the email marketing list reigns supreme. Still, for most email marketers, achieving continual email list growth is the Achilles heel of email marketing. But it doesn't have to be that way. Learn how to entice new members to join your list, then stick around.
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There are a number of key factors to keep in mind when using email as a marketing tool.
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Many small business owners misuse this simple and highly effective shoestring marketing strategy to build their business. They don’t understand the marketing opportunities that abound within a simple signature file.
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It's a newsletter publisher's nightmare--being accused of sending spam and then blocked from reaching their subscribers. How can you avoid it? Protect yourself from being accused of spamming with these tips.
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Are you successfully publishing an ezine to stay in touch with your audience? In this article I'll share with you my top 10 tips for getting your ezine on track, and building that all-important relationship with your subscribers.
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Some people think that building a following on social networking sites eliminates the need for building their own email list. I say they are fools! Having your own responsive email list has many benefits no social media or social networking site can replace. Consider just these few.
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You've made the decision to start your own ezine or newsletter. You've formatted your newsletter, written an article or tip or two and sent it to your parents, siblings and friends. Great! Now what? Here are 7 simple ways for you to grow your ezine list - with integrity and authenticity!
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More people than ever are using social media tools so more of your target market is reachable there today than even just a few short months ago. Take advantage of these top ways to add subscribers when using social media sites so that you can begin communicating regularly with more potential clients and customers.
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Writing a regular ezine (online newsletter) can sometimes feel like hard work. So if you're putting in the time and effort to give your readers valuable content, consider implementing at least a few of the strategies in this article to help your efforts pay off in profits. Here are 4 ways to help your ezine make you more money.
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Imagine potential clients actually demanding you keep sending them materials promoting your services, products, and programs. Imagine people calling and emailing you asking why they haven't heard from you for a while and if you could continue sending them your info!
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Every show needs an audience. Every performer needs a stage and so does every entrepreneur! Your list is your audience so treat them well and they'll stay a part of your community for a long time. Read on for some quick tips on how you can touch your list.
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In the maze of corporate America it is sometimes very difficult to get a decision-maker on the telephone. Sometimes the best way to reach a prospect is via email. If a gatekeeper or assistant tells you that the best way to reach a particular prospect is by email, by all means send one.
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Having a list is one of the most important elements of marketing your business. I would bet many of you have lost opportunities to build your database. Read on for my TOP 5 ways to grow your list and use it as an authentic marketing tool to help more people and make more money!
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Knowing how often to send emails to your mailing list is a big dilemma that many solopreneurs face. You don't want to bombard your subscribers with emails, but neither do you want them to forget you. It's all about striking a balance. Read on for more advice...
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It's so easy to become engrossed in numbers when you start to build your list that you can lose sight of the purpose of your list - and that is to build your relationship with your subscribers. In this article, I'd like to share with you my seven top tips for building your relationship with those people on your list. Read on...
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Are you inadvertently killing potential sales and interest in your business — along with your hard-earned credibility — with an inappropriate or unprofessional e-mail address?
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When you're faced with 'busy times', whether that's a large project you're working on or taking some time away from your business, having a system for keeping your newsletter on track allows you to get your ezine out on time. Read on for my top tips for keeping to your publication schedule!
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One of the biggest online marketing challenges is getting enough visitors to your site. Attracting traffic isn't a cut and dry process - there isn't one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors.
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One of the key strategies for success with your business or practice is to have a sign-up form on every page of your website --- or at least a link to your sign-up page --- and there’s nothing much more thrilling than to have people start signing up for your stuff. And nothing is quite as depressing as when they unsubscribe.
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We all know why we should put out an ezine, after all, marketing gurus have forever told us "the money's in the list" and the list needs an ezine, but my question is "Why should anyone choose to get your ezine?"
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I get many e-zines in my inbox every week, and they all offer useful nformation. But there are some I enjoy more than others. What do the ones I love have in common?
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Ever sit down to write an article for your ezine and be at a loss as to what to say? It happens to the best of us, so I thought I'd share some of the ways that I get unstuck when that happens to me.
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Many of my clients come to me having already signed up to an email list management service, and may have even started to grow their list, but they then become stuck! And they become stuck because they've realized that the service they're using isn't able to grow with them. Read on to find out how you can avoid choosing the WRONG email list management service.
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If you want to have all the clients and customers you can handle, then embrace the business model of building an email list of people who are interested in what it is that you offer. But it's not enough to just add people to your list. You have to build a relationship with them so they get to know, like and trust you enough to make them want to invest some of their hard-earned money with you.
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Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl? Of course you wouldn't. You know that people seeing your message just once wouldn't be enough.
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Driving traffic to your website is only one side of the coin; once you’ve got visitors there you then need to get them onto your list! I’d like to share three different, but very effective, sign-up page strategies with you. Read this article to find out more.
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In the world of marketing, your first impression -- your headline -- can lead to either sales success ... or failure.
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Every week I get emails asking me what system I use to send out my ezine or how to put audio on your web site. This last week I must have answered about 30 of those emails - so I figured I might as well save the rest of you the hassle of emailing me and just give you all the scoop on the cool tools I'm using. So here is goes.
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The day you hung out your shingle as an entrepreneur, you also took on the job of marketer. The minute you stop marketing yourself is when your profits dry up, so you may as well get used to your role. If you don't let people know what your business has to offer, you will NOT run a thriving business.
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One of the best places to advertise online is in ezines and e-mail newsletters. Why? Ezine ads are very affordable compared with many other types of advertising. That also makes it an inexpensive way to test headlines and offers. But most important, it's a great way to reach the exact target market you want.
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Many ezine (email newsletter) publishers seem to consider their subject lines as afterthoughts, which is a bad idea. Learn how your subject line can do a better job.
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Should you have an ezine, a blog, or both? They are both great communication tools for staying in touch with your target market, but both do require a substantial amount of time-investment from you. So which one is really the best choice for your solo service business? Learn why you need a blog as well as an ezine, and how you can leverage your time to make both forms of online marketing successful in your business.
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Publishing an e-zine sounds great, but some people don't think they have the time or content to do it on an ongoing basis. If this is your case, you may want to consider one of these e-zine alternatives.
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An electronic newsletter or ezine delivered by email is a great way to connect with your customers, share information and deliver news, usually for a fraction of the cost of traditional direct mail. This brief article gives you the five steps to cranking out an effective e-zine or e-newsletter.
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Every once in a while I see something which makes me just ask WHAT?!?. What will it take for you to treat your business like a business and not a hobby or something which exists purely to give you write-offs?
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There are thousands of ways to build your ezine, subscriber, mailing list, etc. . .some expensive and many not. Here are the top 4 ways I built my list.
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Many business owners are confused about what exactly an autoresponder is and what it isn't. Learn more.
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While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?
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The Internet has changed the way the world does business. While the Internet offers business people many tools, perhaps the most important is the ability to communicate quickly and easily. While this ability offers huge advantages, it carries some dangers as well. People like to buy from people they trust. Without a voice for our customers and prospects to hear, or a face to show expression, how can we make sure that what we intend to say is what is heard?
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Sometimes it is truly impossible to reach a prospect by telephone - and for some prospects email is their preferred form of communication. While nothing beats the direct interaction of a live phone call, sometimes instead of a cold call you simply have to send a cold prospecting email. If you do so, however, be careful. Don’t let this happen to you…
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One of the most frustrating “facts of life: if you are trying to make money online: a significant percentage of visitors who sign up for your double opt-in newsletter will never confirm. There are always going to be people who won’t confirm; you’ll never approach a 100% confirmation rate. But there are definitely steps you can take to improve your ezine confirmation rate significantly. Here are the four steps I took to raise my own confirmation rate by 50% in just 8 months.
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You've put a lot of investment into your website, and perhaps even more into various marketing activities to drive traffic to your site. And it's working -- your traffic numbers are up. You are halfway there -- now you need to turn those visitors into subscribers.
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Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.
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Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.
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Publish an ezine to leverage the Internet & expand your reach to a global audience of prospects interested in your products & service. Ezines that work well for attracting new clients usually have eight key ingredients.
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The biggest complaint we hear from professionals is that their Website and Ezines don't do anything to bring them new business. Do you know why?
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In this brand-new article I share with you some of the Pros and Cons of the three main online marketing services that many solopreneurs use, and give you some pointers on choosing the right one for your business.
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Lots of small business owners miss out on a highly effective, inexpensive marketing tool because they don't know what an autoresponder is or if they do, they don't know how to use it effectively.
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Not only is it important that you publish your ezine regularly, but equally important is that your subscribers receive it! Read on to find out TWO steps you can take right away to ensure that your ezines are getting through!
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Learn the 5 essential elements to writing email promotions that will increase your sales.
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Marketing your business is one of the biggest challenges for any solopreneur – it’s a task we all find quite daunting, and are simply overwhelmed by all the information that’s available.
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As a solopreneur being able to follow-up with your clients and potential clients is crucial in growing and sustaining your business, and keeping a steady flow of new clients coming on board. However the downside is the time it takes to follow-up with each and every one of your contacts – after all spending all day following up with clients isn’t a good use of your time; you also need to spend your time on income generating activities and generating cash flow for your business.
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If you send the typical, yawn-producing, "Announcing my new...whatever" email you'll be quite disappointed with the results. The thrill of reading someone's announcement has been gone since the turn of the last century. Here are four email campaign blunders that you can easily avoid.
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Whenever someone new visits your website, your #1 goal is to get them on your email list. That way you have a method of keeping them up-to-date on your latest offerings, so when they're ready to hire you or buy your product, you're right there in their inbox.
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Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you're still not quite sure about handing over your cash? If you want to increase the likelihood that they will take out their wallet, simply offer them a free or paid trial!
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Women entrepreneurs ask me how to create engaging and relevant email campaigns. They complain that their busy prospective clients are difficult to reach via email promotions. Here are five quick internet marketing tips for creating successful email campaigns to launch your next new product or program.
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If you publish an ezine regularly, inevitably there are times when you get stuck and can't quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a "writing prompt" to get you going.
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Writing a regular ezine (online newsletter) can sometimes feel like hard work. So if you're putting in the time and effort to give your readers valuable content, consider implementing at least a few of the strategies in this article to help your efforts pay off in profits. Here are 4 ways to help your ezine make you more money.
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Have you been thinking about offering a teleseminar, webinar, or live workshop, because you know that it will increase your list numbers, showcase you as an expert, bring you new clients and customers, and be just plain fun, but you haven't actually moved forward with the idea? Let me share some ideas.
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Creating an electronic newsletter is a great way to connect with your customers, share information and deliver news in real time, usually for a fraction of the cost of traditional direct mail. In this article, Lou Bortone shares the 5 key steps to E-Newsletter success.
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Are there ezines that you receive that you just can't wait to read? What do you think makes me want to read those few right away? It's the personal connection I feel to the author as they share their personal information as well as their offerings.
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These days, building your email database is a key strategy to growing your business, both online and offline. I don't mean just focusing on having BIG numbers on your list; what you want to build is a quality database. How to do that? Here are three tips.
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If you're currently using an ezine as a way to build your list, and you're frustrated with the trickle of new subscribers you get each month, then you'll want to seriously consider using co-registration as a way bump those numbers up significantly.
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Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. Here are 11 quick (and good) content ideas for when you're in a pinch.
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Whether you're publishing an ezine, sending an ecourse, posting to a blog, or building an email list of clients and customers in another format, there are a few things you need to know to make sure that you're complying with the legal aspects of sending email as well as for making your list-building efforts that much more effective.
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If you're running an online business, you know that your list is your most important asset. And regardless of whether you're just starting out or not, if you lose a chunk of your subscribers because even just one of your emails gets flagged as spam, it's going to hurt your business.
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Learn multiple ways that you can leverage permission-based email to drive stronger affiliate sales while simultaneously creating a deeper bond with your affiliates.
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The U.S. Federal CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act of 2003 was originally signed into law by President Bush on December 16th, 2003 and became effective on January 1st, 2004. It was a bold, but ambiguous step in the right direction. Learn more.
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If you're looking for low-cost ways to promote your business. I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer.
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You're probably familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Learn why it's important to use them and what to include.
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Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. How to get your Emails through spam blockers. Alexandria Brown, the Ezine Queen, tells us what words we should not use plus tips to disguise them.
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