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Solo Entrepreneur Articles > Internet Marketing Articles



 


Building your subscriber list can seem like a daunting task and it never seems to grow fast enough. Many coaches try to find short cuts and ways to get a few subscribers under their belt right off the bat to give them momentum. What they don’t know is that by cutting corners, they end up paying more for dead leads and sometimes even drive potential prospects away. Are you committing any of these list building follies?



Even though there may be several components to the services or products you offer in your business, if you blog for any length of time you will soon start running into the perennial problem of running out of things to blog about. Don’t worry, it happens to all of us! The key is to take those really meaty subjects that you wrote about in the past and find new ways of reusing them. Meredith Eisenberg shares some of the ways you can reuse that great content



If you have a website, you’re no doubt familiar with search engine optimization. Now, add “social optimization” to your to-do list. Marley Majcher shares 5 tips to help adjust your social optimization strategy.



Do you cater to a local market? If you own a brick and mortar store you very much rely on getting feet through the door, even if you also cater to direct mail or online sales. If your businesses is aimed at a local clientele dominating the local search is vital. Meredith Eisenberg lists the top 5 places you need to cover to dominate the local search.



The very first step in marketing your business is also where a lot of people get stuck… attracting traffic to your site. It also can be the step that frustrates people the most. Michele A. Scism shares
three steps to attracting traffic to your site.




Your landing page is the first place prospects see you on the web. So, you want to make sure you grab their attention immediately, to keep them reading rather than clicking away to the next site. Here are some landing page strategies you can make adjustments to so they apply to YOUR business.



One of the most frustrating “facts of life: if you are trying to make money online: a significant percentage of visitors who sign up for your double opt-in newsletter will never confirm. There are always going to be people who won’t confirm; you’ll never approach a 100% confirmation rate. But there are definitely steps you can take to improve your ezine confirmation rate significantly. Here are the four steps I took to raise my own confirmation rate by 50% in just 8 months.



Can you create a viral marketing campaign that adds more profits to your business? Most people think a viral marketing idea is more of a vague phenomenon that either happens on its own or it doesn’t. But you do have some control and some opportunities to make viral marketing ideas work for you. Creating a viral buzz is an art, but it’s also in large part a science. Shannon shares the most important components.



After building a successful online business myself, not to mention being a part of my clients’ online businesses, I’ve found there are 3 main keys you need to have in place to enjoy a solid successful Internet business.



Smart business owners know that high conversion rates are essential. In order to sell products and services, website traffic needs to convert to customers. So what are the key tactics to improve conversion rates? Here are three smart ways to convert online visitors to customers.



You’ve done all the hard work in getting your blog site up and running, and you’ve even got a sign-up box on every page of your site. Now all you need to do is get your web site visitors to part with their name and email address so that you can start and build your database of potential clients. Read on for five steps on how to do this.



Though you can't change the hurtful behaviors that others choose to indulge in, what you can do as a business owner is take appropriate steps to be aware of your online reputation. Below, a few suggestions...



How often should you email your list? The answer is often, as many times as you can get away with. The more they digest and consume your stuff and you educate them with your content – the better. However, it really depends on a number of factors. Here’s what you need to consider before you decide how often you should email your list.



How can you get your site to the top ranking on Google? If there was an easy and quick solution – we’d all be doing it – and we’d all be at the top page of Google. But, it doesn’t work that way. It takes knowing what works – and the commitment (plus time and effort) to get the results. Derek will break down the 3 most important concepts to increase your page ranking and get on page one of Google.



Getting clients online is becoming crucial for success as a small business owner - and it's time to make sure your website is done right. To attract ideal high paying clients online, it's important to remember that it's all about pulling people in with compelling and engaging marketing, while giving them high-value and high-content information with a strong call to action for them to see "what's next." Here are some strategies for designing your website.



A smaller list can make more money. What makes the difference? Here are some tips to build an email list that brings results.



Driving traffic into your squeeze or slide-in page – it sounds easy, doesn’t it? Well, it’s not. And no matter how great your landing page is, it won’t matter if no one ever reads it because no one will get on your list. Furthermore, if everyone in the world other than your target audience reads it, it also won’t matter. You need to find ways which drive qualified, targeted visitors to your opt-in page. These suggestions will help to guide you in the right direction.



Working and building your blogsite is a great step in the right direction, but if you are not measuring who is coming on your site, where are they going and what are they doing, then you are missing a giant piece of the puzzle. In order to know what is working and what is not working you need to track and read your statistics. How can you improve your site?



As a small business owner, you don't want a website where people land, look, and leave. It used to be enough to just offer a monthly newsletter with tips and tricks to get people to sign up in seconds. But, with everyone online now, that's not enough to cut it. These days, you have to get creative to draw people to your list, and one effective tool that works well these days is giving away something of uncommon value. Try these TEN types of giveaways you can host on your website to help your business stand out from the crowd.



Sure the money is in the list, but come on! I KNOW this is just a one night stand for you. You just want access to my list, plain and simple. And frankly, that approach is completely off base. I’m here to say size does not matter. It’s the magic in the list that’s much more important.



One of the most significant keys to success online is getting targeted website traffic. Here are 5 tips to help you get targeted traffic for your website. Learn the secrets to tagging, the different types of links and the reason it is so important to continually update the content of your website.



Think about this. You work hard to get visitors to your website, don’t you? There is a very simple way to convert more of these website visitors into hot leads, yet I still see many small businesses not taking advantage of it.



When I look at all the free marketing opportunities available to small or solo businesses today I’m thrilled. When I opened my first business 21 years ago none of them existed. Marketing was much more difficult and costly. Instead, now by simply working consistently and daily on the marketing ideas below you can create a steady flow of leads and clients.



Everyday more small businesses wake up and realize how crucial it is for them to master Internet marketing if they want to significantly increase sales. Whether you are already dabbling in Internet marketing and learning about it or the concept is new to you and a bit confusing, ignoring it is no longer an option.



Looking for ways to build more incoming links to your website? More links to your website mean more opportunities to be found, and it will help boost your search engine rankings, too. Here are 10 strategies.



Learning to understand your website statistics can help you improve your website for visitors, measure if your promotional strategies are working, and find new opportunities to promote your business.



Had I known how simple it was to create a podcast I'd have done it a long time ago! Adding podcasting to your list building arsenal is a great way to reach a whole new slew of subscribers ... those who prefer to learn by listening! Read on as I share with you how to create your own podcast in three easy steps!



By now, you know that being active on social media sites is a great way to drive traffic to your website or blog. But what happens once those people have arrived at your site?



If you've been a part of the Marketing Mentors' family for a period of time you know that I'm big on creating leverage. And repurposing content you create is just one way of leveraging your efforts for higher ROT (return on your time.) With the approach I'll share with you, your investment of two to four hours will be paying off for years to come! Are you curious what my method is? Ready?



When was the last time someone asked you for your brochure? Maybe 5 or 6 years ago? Longer? Today, people ask us if we have a website and we better be able to say “yes.”



With all the talk about the importance of building and maintaining a "list" of current and potential clients, strategic alliances, business friends, and fans, it constantly surprises Adam how few professionals make an effort to do it.



Have you ever noticed that ecommerce sites have their own set of challenges when it comes to search engine optimization (SEO)? If you're a small ecommerce site owner, I'm sure you have. One reason is that copy plays such a vital role in the optimization process. Because ecommerce sites typically have significantly less content than many other types of websites, they can face struggles that others don't have.



Depending on who you ask, you can receive two dozen different answers as to what factors will get you that coveted #1 spot on your favorite search engine. However, the proof is in the pudding, as the saying goes. Well, the pudding has bubbled and boiled and is now ready for tasting!




Do you know anyone who publishes an e-zine for the same target market as yours? If you're not direct competitors, ask them about cross-promoting each other. (This is part two of a 2-part article.)



One of the biggest online marketing challenges is getting enough visitors to your site. Attracting traffic isn't a cut and dry process - there isn't one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors.




Have you ever been to one of those sites that has obviously been written to get high search engine rankings?  Copy that simply doesn’t sound “real.” So just how do you get your keywords and phrases into your copy and still have a nice, flowing sales message? It’s really easier than you might think.  Here are a couple of strategies I use when writing SEO copy.




When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the "thank-you" page.



It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.



Driving traffic to your website is only one side of the coin; once you’ve got visitors there you then need to get them onto your list! I’d like to share three different, but very effective, sign-up page strategies with you. Read this article to find out more.



Whenever someone new visits your website, your #1 goal is to get them on your email list. That way you have a method of keeping them up-to-date on your latest offerings, so when they're ready to hire you or buy your product, you're right there in their inbox. Here are the three biggest mistakes I see regularly on business websites.



One of the biggest challenges many of my clients have is getting enough visitors to their websites. And not just any visitors, but the right kind of visitors - the ones who are high quality prospects for you.



Building a great website that doesn’t get any traffic is like having a great car but no fuel – it just won’t take you very far! Fortunately, finding ways to bring good quality, targeted visitors to your site is not as hard as one might think. Find out 10 easy web promotion ideas you can use right away. These tactics are free or costs very little to implement. And when you use them they will deliver measurable results. This is part 1 of a 2-part article.




Building a great website that doesn’t get any traffic is like having a great car but no fuel – it just won’t take you very far! Fortunately, finding ways to bring good quality, targeted visitors to your site is not as hard as one might think. Find out 10 easy web promotion ideas you can use right away. These tactics are free or costs very little to implement. And when you use them they will deliver measurable results. This is part 1 of a 2-part article.




Search engine optimization can seem like a big black hole to solo entrepreneurs. Here are a few tips I've learned over the last several years as a solo entrepreneur optimizing my own site; I hope they help you navigate the maze of search engine optimization, and save some money in the process.



One great thing about marketing on the Internet is it's all very trackable, if you do it right. That means you can easily and quickly figure out what works BEST for your business. How would you like to know which headlines better get people's attention? Or what price point is more appealing to your target market?



While there are many effective ways to get more traffic and build your ezine list, the one I've had the MOST success with is to submit articles for use on other people's websites and in their ezines. Learn more.



The majority of small business owners work their tail off. They spend thousands of dollars attending workshops and seminars convinced that the latest one will solve their problems or they'll meet *the* client they've dreamed of; they spend hours upon hours working in their business wondering why the phone's not ringing and they've produced information products and now wonder why they're not "waking up to find they've made money". Are working hard, but not smart? Do you have a consistent system in place to determine which of your activities are worthwhile and productive as opposed simply keeping you busy and wasting your money?



In this brand-new article I'm going to share with you three, often over-looked, but very easy, list building strategies that I use and have helped me grow my subscriber list by a whopping 374% this year.



Six years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about my Web statistics.



Do you know there are LOTS of different marketing strategies you can do to attract highly targeted traffic to your website, and so grow your list? In this brand-new article, I'm going to share five surefire ways to attract this traffic - and they're all easy to implement.



There are challenges in marketing of a small business. Read one to find out how one marketing expert helped her client.



Pretty much every business owner knows how important it is to continually get new leads into a business. However, much of the effort spent getting those leads would be wasted without doing this very important next step.



Oh no... are people leaving your site without buying? Get used to it! In fact, an average of 99% of your first time visitors to your sales pages will leave without buying or even contacting you. But don't get upset. Get richer! Learn how.



If someone told you that in a few hours time you could learn exactly what people in your niche or industry are willing to buy from you, and exactly what will send them enthusiastically to your website, would you be interested in knowing what they're talking about?



Would you like to bring targeted traffic to your website in as little as 15 minutes? Then be sure to read this article about how to add pay-per-click advertising into your marketing plan.



Is your website listed on search engines? When people search for you, does your site show up on page 1 -- or page 20 of the search engine results? Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand how search engines add sites to their database. Learn some tips that you can put on your own website that will help you to get listed on search engines and get a higher ranking.



You probably know that having a double opt-in* process for your newsletter/ezine list is a must in email marketing. It can be a confusing process to implement, depending on your ezine subscriber management system, but the benefits are clear. Learn more.



Clients often ask my opinion about whether or not I think something (a new product, a certain price point, a sales page) will work for their business online. My typical response? "Test it and see!"



I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially when you also directly sell products or services at your site. Increasing and maintaining traffic also demands both offline and online mechanisms to attract those visitors. One of the easiest and most versatile forms of the content described above is a "how-to" tips booklet.



Unfortunately, when it comes to your website, the "if you build it, they will come" strategy just doesn't work. Fortunately, there are many ways to drive high-quality traffic to your website for little to no cost. The following 5 strategies will show you how.



Learn how to use articles for better search engine placement on Google, MSN, and others while maintaining your professionalism and credibility.



I have a question for you: When someone signs up to receive your ezine or other Free Taste of what it is that you're offering, where do they end up?



Studies reveal that visitors to a site are most likely NOT going to take action the first time they visit your site. So how can you get the chance to contact them again? The answer is to CAPTURE them, then and there - that is, get their e-mail address. To do this, you'll have to offer them something valuable in return. So what can YOU offer them? Here are some ideas that have been proven to work when done well.

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