Category Archive: Traffic & SEO

What is SEO?

To make and keep your business visible, SEO is piece of the “feed the Google Beast” pie! Karen Yankovich dives in and explains what SEO is in the first place.

By Karen Yankovich

What is Social Media Optimization?

There are two ways you can work to do that as you build your business on the web: SMO and SEO. Karen Yankovich tackles the basics of SMO, how it can help you and what to do about it!

By Karen Yankovich

List Building Pitfalls To Avoid And Why Double Opt In Is The Way To Go

Building your subscriber list can seem like a daunting task and it never seems to grow fast enough. Many coaches try to find short cuts and ways to get a few subscribers under their belt right off the bat to give them momentum. What they don’t know is that by cutting corners, they end up paying more for dead leads and sometimes even drive potential prospects away. Are you committing any of these list building follies?

By Holly Chantal

Recycle and Reuse Your Content – 5 Things You Never Thought to Do

Even though there may be several components to the services or products you offer in your business, if you blog for any length of time you will soon start running into the perennial problem of running out of things to blog about. Don’t worry, it happens to all of us! The key is to take those really meaty subjects that you wrote about in the past and find new ways of reusing them. Meredith Eisenberg shares some of the ways you can reuse that great content

By Meredith Eisenberg

Add This To Your To-Do List

If you have a website, you’re no doubt familiar with search engine optimization. Now, add “social optimization” to your to-do list. Marley Majcher shares 5 tips to help adjust your social optimization strategy.

By Marley Majcher

Make Sure You Are On the Map (Local SEO)

Do you cater to a local market? If you own a brick and mortar store you very much rely on getting feet through the door, even if you also cater to direct mail or online sales. If your businesses is aimed at a local clientele dominating the local search is vital. Meredith Eisenberg lists the top 5 places you need to cover to dominate the local search.

By Meredith Eisenberg

Attracting Clients To Your Site

The very first step in marketing your business is also where a lot of people get stuck… attracting traffic to your site. It also can be the step that frustrates people the most. Michele A. Scism shares
three steps to attracting traffic to your site.

By Michele A Scism

Five Landing Page Strategies So You Convert Leads Like Crazy

Your landing page is the first place prospects see you on the web. So, you want to make sure you grab their attention immediately, to keep them reading rather than clicking away to the next site. Here are some landing page strategies you can make adjustments to so they apply to YOUR business.

By Fabienne Fredrickson

Go Viral, Get Profits

Can you create a viral marketing campaign that adds more profits to your business? Most people think a viral marketing idea is more of a vague phenomenon that either happens on its own or it doesn’t. But you do have some control and some opportunities to make viral marketing ideas work for you. Creating a viral buzz is an art, but it’s also in large part a science. Shannon shares the most important components.

By Shannon Cherry

Smart Ways to Convert Online Visitors to Customers

Smart business owners know that high conversion rates are essential. In order to sell products and services, website traffic needs to convert to customers. So what are the key tactics to improve conversion rates? Here are three smart ways to convert online visitors to customers.

By Shannon Cherry

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