http://www.solo-e.com/articles/internet-marketing/traffic-seo/internet-marketing-dilemma--improving-your-double-opt-in-rates-2343.shtml

Internet Marketing Dilemma - Improving Your Double Opt-In Rates

By Terri Zwierzynski

You know that having a double opt-in* process for your newsletter/ezine list is a "best practice" in permission based email marketing. Several reasons:

BUT--sometimes your subscribers don't click that link they receive from you in the confirmation email. And so you lose 10, 20, even 50% of your "subscribers". Arghh!

How can you improve your opt-in rates?

Generally, the more compelling and relevant your "offer" is to folks, and the easier it is for them to complete the process, the better opt-in rate you will enjoy.

Get more marketing and small business tips for Solo Entrepreneurs

*Double opt-in defined:

  1. new subscriber fills out a form on your site
  2. your list management software sends a confirmation email with a special coded link
  3. new subscriber clicks the link
  4. subscriber is added to your list

Single opt-in eliminates steps 2 and 3.


About the expert(s):
Terri Z is The Solo-CEO: a self-employed internet marketing consultant to solo entrepreneurs, freelance writer, and grassroots promoter of the solo entrepreneur lifestyle. She runs www.Solo-E.com, the resource website for solo entrepreneurs which attracts thousands of visitors monthly from over 100 countries on six continents.

Sign up for our popular ecourse, "25+ Entrepreneur Experts ~ 350+ Years of Wisdom ~  Their Must-Know Advice: Priceless "

Stay up-to-date with the latest Solo-E classes and articles: Twitter Stream ~ Solo-E.com Facebook Fan Page.

Connect with Terri: Twitter ~ FaceBook ~ LinkedIn.


© Copyright 2008, Terri Zwierzynski