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Is video an important part of your marketing and do you really need it? Yes! You really do need it. You see, video is an essential part of your online marketing strategy, specifically having a video on your website, because it helps you authentically connect with people who visit your website and allows you to engage with them in a very compelling manner. Derek Fredrickson explains how you can use video to build your list.
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Use video on your website to promote visitors to opt-in, enhance your sales letters, give more info about you, as customer testimonials, and as livestreams.
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Like most entrepreneurs, you are always looking for list building ideas. Once your list gets to about 1,000 people, that seems to be the tipping point for your email marketing campaigns to start delivering strong results. Fabienne Fredrickson explains that one powerful way to grow your list to that point is by creating a podcast series where you interview other experts in your field.
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Creating high-quality videos can seem like an undertaking, but with a little pre-planning and post-production work, you can leverage your video content for multiple uses. Kendall SummerHawk shares 3 easy and profitable ideas for repurposing your next video or video series.
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Making cool, attention-grabbing videos doesn't have to be a big pain. In fact, there are all kinds of short-cuts or "cheats" you can use to make it quick and painless. Here are 5 ways I use to create quick videos with little or no hassle.
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If you are looking for ways to grow you customer base and get more sales, webinars can be a great asset to your promotional tactics. Why webinars? Shannon shares some suggestions to include webinars.
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Webinars are a great way to attract your target market and convert them into customers. That’s because unlike teleseminars, you are adding a much needed visual component. And studies are showing that the added element of visuals engages prospects more than teleseminars (where listeners are more likely multitasking). So if you are ready to make the switch to webinars, here are some of the essential things you will need.
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Lou will share a brief outline for creating an "About Me" script for your About web page. An "About Me" video is much more engaging and compelling than a boring old bio, so create your bio video and bring your About Me page to life!
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Lou Bortone shares 7 important video uploading & sharing tips.
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So you want to create videos, but you’re not too keen about being on camera. Relax, you’re definitely not alone! Most folks don’t exactly love the idea of being on camera. Here are some new ideas for creating compelling videos without being on camera.
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Video is getting hotter than ever and with good reason. This medium let’s people see who you are and leverages the Know Like and Trust Factor that helps people get comfortable with you. But, where do you use video in your marketing and your website? Here are four ways to use video to help market your business.
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Two of the first (and easiest) videos you should create for your business are a “welcome” video and an “about me” video. Here is a sample outline for each.
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Online video is very effective because it creates a strong, personal connection, helping to increase the “know, like and trust” factor among your prospects and clients. Video can also help you enhance your online visibility and make you stand out in a crowded and competitive environment. Here are a few video marketing basics to get you on the right track.
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While you definitely want eyeballs on your video, what you really need is the right eyeballs. It’s not how many people see your video, but who is seeing it.
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Video rocks. There is no denying it. And furthermore, there is no disputing that video helps conversion across the board. From landing pages to squeeze pages to sales pages – chances are if you use video – you’ll attract more leads and convert more sales. Period. But, have you ever given any thought to where you ‘host’ your videos? I mean does it matter if you use YouTube or Viddler? Or what about private hosting? Does it even matter? Yes, it does!
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If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult. But now that you’ve produced your first video, what’s next?
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Small business is flocking to online video as a powerful marketing tool. Online video viewing is skyrocketing with uber-video juggernaut YouTube leading the way. Video marketing is here to stay, so entrepreneurs must lead, follow or get out of the way! Here are a few tips to keep in mind as you dip your toes into the video marketing waters.
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Believe it or not, the ubiquitous YouTube is not even 6 years old yet, and video as a marketing tool is changing and evolving daily. So even if you are completely clueless when it comes to online video, you’re in good company. However, there are so many ways to promote your business with video, that you’d be crazy not to dip your toes in the water. You don’t have to dive right into the deep end. Just get your feet wet!
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There's a lot of hype these days surrounding Online Video Marketing. In fact, web video may have more myths and misconceptions than most Hollywood tabloid stories. There are plenty of lame excuses why some entrepreneurs still aren't embracing video as a promotional resource, so let's debunk some video myths and make it less "scary!"
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If you're an entrepreneur or a small business owner, you cannot afford to ignore video marketing any longer. If you hide your head in the sand and think you can succeed in 2011 without it, you're putting your business at risk. Do so at your own peril.
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Web video is a great way to stimulate the senses of your audience. Each of us absorbs information differently. Some people learn better by hearing, others by seeing, and still others by reading. So if you aren’t yet thinking about ways to market with video, you’re ignoring a very compelling communication channel.
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Founded in 2005, YouTube is still the most well known video site and the one with the widest reach. It's actually the number #3 most-trafficked website on the Internet behind Google and Facebook! Incorporating video into your marketing is a good idea because it can be done very inexpensively and it is an effective way to get yourself found in the search engines.
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Video has become an enormously popular marketing tool, and entrepreneurs are finding great success when they add video to their marketing mix. If you want to use video to promote your business, but you're not sure where to begin, we've created this brief guide - along with additional ideas and uses for leveraging your video.
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Producing a television ad can seem a daunting and expensive task. Fortunately, with today's easy access to TV production tools, creating a TV spot is well within your reach. Here are 7 steps to producing your TV ad.
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Whether you're just dipping your toes in the water with Online Video, or you're diving in to video to maximize your visibility, credibility and profitability with video, we can help! Here's a quick-start guide to help you get your video online - along with a few more ideas for leveraging your video.
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If you really want your business to improve, then you should add the power of video to your marketing mix.
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With a slew of teenie, tech-friendly pocket video cameras flooding the market, there’s really no excuse not to own a minicam anymore. Led by the Flip Video camera, the current generation of portable pocket cams are affordable, convenient and a breeze to use – not to mention their surprisingly great video quality. (All the the cameras listed below are High Definition) Here’s a quick look at what you can expect to find online or on store shelves these days.
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Who says it’s difficult or time-consuming to create your own online video! I’ve uploaded video to YouTube in under 3 minutes, and you can, too! Here are 5 ways to get your video on the web in 5 minutes or less!
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Excuses, excuses! We’ve all got ‘em. Everyone I talk to who hasn’t jumped on the Online Video party train seems to have a legitimate reason for not giving it a try. It’s a pity, because with 85 MILLION YouTube viewers, they’re missing out on a huge marketing opportunity! YouTube is now the 4th most visited site on the net, and the second most popular search engine (right behind you-know-who!) To give that nudge you may need to dip your toes in the video waters, I’m busting the 5 biggest video myths, right here, right now.
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Time for your best Dr. Evil voice... Why? Because YouTube is now streaming ONE BILLION videos per DAY! Want a piece of that incredible audience? Here are 5 easy ways to get a video on YouTube fast...
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Why use video for marketing? Because it's the next best thing to communicating face to face with potential clients and customers and building up trust. It's also fantastic for driving traffic and can be done for virtually no cost. Here are a few tips to get you started.
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Back to school. Back to work. Back to business as usual. Well, maybe not business as usual. What worked last year in your business isn’t going to cut it today. If you really want your business to improve this fall, then you should add the power of video to your marketing mix. Here are the top ten compelling reasons why you need video - right here, right now!
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It’s no secret that “business as usual” isn’t going to help your business survive and thrive in a tough economy. These days, you need every marketing advantage you can muster. Fortunately, Online video has become a mainstream low or no cost solution that can have a powerful and immediate impact on your business. Here are 5 great ways to use video to boost your business starting today.
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Online video is the perfect tool to maximize your web presence because it’s highly visible and viral. You can create one video and have it spread from YouTube to Facebook to your own website and beyond. It’s the ultimate leverage resource, because you create it once and use it in many different ways, and in many different places.
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“A picture is worth a thousand words” is an old and familiar saying. Now that’s truer than ever. Online video has exploded and it’s given you an unprecedented opportunity to quickly get you, your brand and your business more exposure, new leads and new sales.
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"The Online Video Guy" shares a guide to getting video on the web, in four easy steps.
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Try to offer some interesting or unique content! To keep your viewer's attention, you have to deliver some value. Keep your videos short and compelling... Remember, we've all got IDD - Internet Deficit Disorder!
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Ever wonder how to produce a professional online video or television commercial on a solopreneur's budget? Get the real scoop on video production from a TV pro and discover how you can get your own video online or on television. Video guy Lou Bortone takes the mystery out of video creation and reveals the secrets of TV production costs.
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Producing a television ad for your small business can seem a daunting, intimidating and expensive task. Fortunately, with today’s easy access to the tools and technology of TV production, creating a TV spot is well within your reach. Television veteran Lou Bortone explains how to navigate the TV production maze.
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With entrepreneurs and small businesses rushing to join the Online Video Revolution and get video on their websites, they often forget one key fact: You can't add video to your website, until you have the video! This brief "how-to" guide can get you started.
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Anyone with a webcam and an Internet connection can create a video blog "fast and free" using the simple steps outlined in this "how-to" article.
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