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Solo Entrepreneur Articles > Internet Marketing Articles



Are you using video to help attract clients and market your business? Video is extremely helpful in generating higher rates of conversion. Fabienne Fredrickson recommends to start using these five short videos and watch your conversion rates rise.



Video is key for business, because it helps build trust, it's very shareable, and it goes hand in hand with social media.



Video is being touted as one of the main ways to get your content out there and connect with your audience. It’s not very surprising considering how much the internet world has changed over the last couple of years. No longer can you be “anonymous” online. There are more solopreneurs than ever and people view hiring service professionals a very personal thing. Holly Chantal explains that video is here to stay and needs to be a part of your marketing strategy.



Is video an important part of your marketing and do you really need it? Yes! You really do need it. You see, video is an essential part of your online marketing strategy, specifically having a video on your website, because it helps you authentically connect with people who visit your website and allows you to engage with them in a very compelling manner. Derek Fredrickson explains how you can use video to build your list.



Use video on your website to promote visitors to opt-in, enhance your sales letters, give more info about you, as customer testimonials, and as livestreams.



Like most entrepreneurs, you are always looking for list building ideas. Once your list gets to about 1,000 people, that seems to be the tipping point for your email marketing campaigns to start delivering strong results. Fabienne Fredrickson explains that one powerful way to grow your list to that point is by creating a podcast series where you interview other experts in your field.



Creating high-quality videos can seem like an undertaking, but with a little pre-planning and post-production work, you can leverage your video content for multiple uses. Kendall SummerHawk shares 3 easy and profitable ideas for repurposing your next video or video series.



If you are looking for ways to grow you customer base and get more sales, webinars can be a great asset to your promotional tactics. Why webinars? Shannon shares some suggestions to include webinars.




Webinars are a great way to attract your target market and convert them into customers. That’s because unlike teleseminars, you are adding a much needed visual component. And studies are showing that the added element of visuals engages prospects more than teleseminars (where listeners are more likely multitasking). So if you are ready to make the switch to webinars, here are some of the essential things you will need.



Video is getting hotter than ever and with good reason. This medium let’s people see who you are and leverages the Know Like and Trust Factor that helps people get comfortable with you. But, where do you use video in your marketing and your website? Here are four ways to use video to help market your business.



Video rocks. There is no denying it. And furthermore, there is no disputing that video helps conversion across the board. From landing pages to squeeze pages to sales pages – chances are if you use video – you’ll attract more leads and convert more sales. Period. But, have you ever given any thought to where you ‘host’ your videos? I mean does it matter if you use YouTube or Viddler? Or what about private hosting? Does it even matter? Yes, it does!



Web video is a great way to stimulate the senses of your audience. Each of us absorbs information differently. Some people learn better by hearing, others by seeing, and still others by reading. So if you aren’t yet thinking about ways to market with video, you’re ignoring a very compelling communication channel.



Founded in 2005, YouTube is still the most well known video site and the one with the widest reach. It's actually the number #3 most-trafficked website on the Internet behind Google and Facebook! Incorporating video into your marketing is a good idea because it can be done very inexpensively and it is an effective way to get yourself found in the search engines.



Why use video for marketing? Because it's the next best thing to communicating face to face with potential clients and customers and building up trust. It's also fantastic for driving traffic and can be done for virtually no cost. Here are a few tips to get you started.



“A picture is worth a thousand words” is an old and familiar saying. Now that’s truer than ever. Online video has exploded and it’s given you an unprecedented opportunity to quickly get you, your brand and your business more exposure, new leads and new sales.

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