5 Quick Tips for Effective Online Video Marketing

Small business is flocking to online video as a powerful marketing tool. Online video viewing is skyrocketing with uber-video juggernaut YouTube leading the way. Video marketing is here to stay, so entrepreneurs must lead, follow or get out of the way!

Online video is very effective because it creates a personal connection, helping to increase the “know, like and trust” factor among your prospects and clients. Video marketing can also help you enhance your online visibility and stand out in a crowded and competitive environment. Here are a few tips to keep in mind as you dip your toes into the video marketing waters…

Tip # 1: Keep it simple: While there are some common misconceptions about online video, the truth is it’s not expensive to get started. Using video in your online marketing efforts is also less technical than most people think. While production quality is important, you don’t need a big Hollywood production to create compelling videos. Start with what you’ve got, even if it’s just a webcam – or even the video camera on your mobile phone!

Tip # 2: Content trumps quality. The common elements of most video marketing “success stories” include consistency, strong content, a connection to the audience, and the ability to effectively communicate your marketing message.

Tip # 3: Choose your format wisely. There are numerous ways of using online video, ranging from live versus pre-recorded, on camera or off camera, educational or promotional. What platform do you prefer? How you choose to use the medium should be driven by your specific marketing goals. Video marketing is all about playing to your strengths.

Tip # 4: One video at a time. There are sales videos, list-building videos, website welcome videos, expert tips videos, instructional videos, and live videos. Decide which type of marketing video is best for your business and begin with that one!

Tip # 5: Begin with the end in mind. Before you create your video, consider your marketing goals. Video objectives can include increasing online exposure, driving website traffic, building trust and credibility, or developing your personal brand. And let’s not forget the elusive “viral video!” Viral video is like the Holy Grail of marketing…

Start with these 5 simple marketing guidelines and your online video will break through the clutter and maximize your internet marketing.