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Michele A Scism
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Website Design Articles


Solo Entrepreneur Articles > Internet Marketing Articles


Your website is the backbone of your marketing and speaks to your audience on your behalf on a 24/7 basis. So if it’s not working for you, your business is in trouble. Holly Chantal shares 3 areas to check when trying to diagnose the cause of your poor performing website.

Holly Chantal shares her list of 7 of the most common mistakes being made when a business owner goes it alone when creating their website.

With advances in technology making it so easy and inexpensive to build websites that even little kids can do it, it’s not surprising that small business owners take a “do it yourself” approach to internet marketing. Unfortunately, DIY websites can sometimes yield questionable results. Susan Martin shares a few things you should do BEFORE you do any website development.

Everyone has goals for growing their lists and if those goals aren’t being met, it may be time to analyze your landing page. After all, your landing page is the first page that people come to when they go to your website. And if your landing page isn’t “up to par,” a visitor can choose to exit your page and go elsewhere. Shannon Cherry shares six basic tips to ensure that your landing page is one that will catch the attention of your visitors and make them want to come back for more!

You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case. The problem is that most solopreneurs take a “looks” approach when they start their website design. Just like a house, your website needs to have a strategic plan behind it before you build. Holly Chantal shares tips on how you can create a winning plan for your website.

Something that you will quickly discover as you begin to use your website to market yourself is that marketing doesn’t get you clients, building relationships does. So marketing your website is not going to be worth the time, money, and effort if you aren’t building a relationship with your visitors. Holly Chantal shares three simple but critical corner stones that you must have in place before you start driving traffic to your website.

Your most valuable tool when it comes to marketing your business is your website. If you think about it, your site has all of the major pieces that every good marketing campaign should. Holly Chantal shares her methods for getting more traffic to your website and using it as a platform for all of your marketing.

Having the right font can make your website look polished and put together, and the font you choose also gives your text a particular personality. Who knew? Unless you’re a self proclaimed “font snob” chances are you are choosing your fonts willy nilly depending on what appeals to you at the time. Holly Chantal shares some common mistakes that solopreneurs make when choosing fonts for their websites, and what you can do to avoid them.

With a good About page you can probably close a prospect. With a bad About page you’ll never see a prospect again. With an awesome About page – well, you’re probably on your way to your next client. Jeannie Spiro provides recommendations so that you can start optimizing your page and create a more professional image.

So, what is market segmentation? Market segmentation is the “business school” word for customizing your marketing messages (e-mails, social media, even web pages) to different part (or segments) of your audience. One size does not fit all especially when it comes to communicating with your tribe. Michele shares 4 easy ways to get started with Market Segmentation.

When you have a powerful and client-attracting website, there’s no question it can transform your business, filling your pipeline with excited prospects eager to become your clients, selling your products and programs, etc. There comes a time when it makes sense to spend the time and money and launch a new site. Are you at that point? Here’s a quick assessment to find out.

Putting up a money-making website can be as simple as 1, 2, 3, just as long as you have these 3 crucial elements in place. Discover just how easy it can be to get one up TOMORROW. Yes, it really can be that simple.

So are websites and blogs even worth it? Should we just throw all our chips in the social networking pile and not spend any more time or money on websites or blogs? And what if you don’t have a website yet — should you even bother?

Knowing how to use keywords is essential to creating an effective website. The internet is a giant database — all of the information is sorted and organized by topic and the keywords that best describe the information. By paying attention to keywords and search phrases, you can position your site to be found more easily on the web. Here are six good reasons why keywords matter.

There is no denying that having a solid website is critical for success in building your online business. Not only does it represent you and your message for so many to see – it allows you to attract new visitors and gives you a tremendous opportunity to convert those visitors into leads. But, do you know WHICH page on your website is the most important for converting the most highly qualified leads onto your list?

Getting clients online is becoming crucial for success as a small business owner - and it's time to make sure your website is done right. To attract ideal high paying clients online, it's important to remember that it's all about pulling people in with compelling and engaging marketing, while giving them high-value and high-content information with a strong call to action for them to see "what's next." Here are some strategies for designing your website.

Most people don’t realize that it’s that first hour that really makes or breaks if people will stay on your list – and actually buy from you. And to make them stay – and more importantly – stay interested, you must engage people right at the start with a good thank you page. You see, your thank you page will be the first experience your subscribers will have after signing up and confirming their opt-in. So take this opportunity to make a (good) first impression on your subscribers or to build on the one you made when they first came to your site.

You may have seen these abbreviations from time to time:
B2C means Business to Consumer marketing.
B2B means Business to Business marketing.

But you may not be familiar with P2P, which means People to People marketing. You likely are doing most of your business online these days, or at least a good portion of it. How can you have any kind of personal, authentic relationship with people that you are likely never to meet?

In online marketing, every detail matters. I mean EVERY detail. It matters in order to get a response. If you don’t want a response with your online marketing – it’s like not wanting to build your list; or not wanting to build a relationship with your list; or not wanting to convert prospects into paying clients; or not wanting to earn money. Get the point? Bottom line – design and detail is needed to ensure your online marketing generates a response. It’s critical if you want to authentically and effectively market your business online and make money with your website.

There are several ways to build your list, and one of the easiest is to build an opt-in page (that's a web page with a form that online users can fill out, telling you their name, email address, and other contact information). You can invite people to opt-in to your list right on your homepage, and you can also have more opt-in pages embedded within your site for different courses or offerings. But take warning: The phrase "if you build it, they will come" doesn't necessarily apply. What are the must-have items you must incorporate into your opt-in page to make sure it works and inspires ACTION?

Imagine changing just the words on one of your web pages and suddenly seeing a spike in people signing up for your mailing list, or buying from you. It happens everyday. Yet I see small business websites all the time with poorly written web copy.

Content is the single most effective way to drive traffic to your website. It helps improve your search engine rankings and it provides value to your visitors. Without traffic coming to your website, there isn’t anyone to sell your products and services to. In short, the more traffic you have coming to your site, the more opportunity there is to increase your profits.

Hardware failure in website servers is a matter of when, not if.

Don't panic! If your website crashed and burned here are some tips to help you get it back online.

Would you like to give your website visitors an easy way to contact you with comments or questions?

Whether you own a brick-and-mortar store, an ecommerce company, or use the web to promote other services, your website speaks volumes about your business. A poorly designed website with cheap-looking clip art and confusing navigation can turn off potential customers, because it gives the impression that you don't care enough to create a high-quality site. On the other hand, a professional-looking website with clear choices and polished graphics gives customers a positive impression of your company. It can also feel like a natural extension of your brand or physical store.

Weekly article offering tips on using Javascript, PHP, CGI, Ajax and other programming tools to add functionality to your website.

It’s unfortunate that so many small business owners end up with a website that isn’t much more than a glorified online brochure that attracts little traffic. If you’re in that situation I’m positive that wasn’t your intention when you shelled out the money and spent the time creating your website.

Imagine that you sit down at your computer one day, type in your domain name, and instead of the business website you've worked to build you see some crazy page that's definitely not your website. What happened? Here are the two things you must know to keep your website safe.

So many small business owners contact me asking how to get more traffic to their website or wondering why no one is buying or signing up for their mailing list. No wonder they’re fed up. However, a website can be made into a very effective sales tool.

Thought about adding audio to your Web site yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words.

As a copywriter, Karon would love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn’t it?

There seems to be a common myth regarding site visitors and the buying process these days. Karon has heard this statement more than a few times over the last several months: “My visitors find me when they use search engines. They type in the exact keyphrases I’m listed under. So when they get to my site why aren’t they buying?” The simple answer is that they aren’t ready to buy yet.

Driving traffic to your website is only one side of the coin; once you’ve got visitors there you then need to get them onto your list! I’d like to share three different, but very effective, sign-up page strategies with you. Read this article to find out more.

Many web designers are talented, skilled and reasonably priced, but there are also some who don’t have their client's best interests in mind. How do you avoid falling into this trap?

I’m always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then... they just let it sit in the cyber space without generating any new leads.

The biggest complaint we hear from professionals is that their Website and Ezines don't do anything to bring them new business. Do you know why?

I recently ventured into the world of creating digital information products and selling them via my website. One of the biggest dilemmas I faced was deciding which shopping cart provider to go with. Ultimately I ended up making a poor choice by going a cheaper alternative route, than the service I really wanted.

We invest so much hope into our website: hoping it will bring in new leads, hoping it will turn visitors into clients, hoping it will make our marketing easier. But hope isn't what will make your website live up to your expectations. Learn what is.

Audio is a really fun, effective way to create connection with your website visitor. There are several small steps that go into setting up your audio mini-seminar. Just follow them and you'll have your own audio mini-seminar up, helping you sell your services or products in no time!

You probably spend lots of time and money building your small business website. Are you getting the results from it that you hoped for?

In marketing, if we don't get the right answer, we LEARN. We learn what does not work and where not to spend our marketing money anymore. Reprogram your mind to "test" not fail.

Many solo professionals are beginning to sell information products on their Web sites. But many of them are trying to sell their e-book, tutorial, etc. on a regular Web page. Instead, they need a special sales page that has a "slippery slope" sales letter. Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That's how your sales letter should be - a "slippery slope" that pulls in the reader because it's so compelling and interesting. Here's a basic outline of the 13 elements you want to include.

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