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Website Design Articles
You’re probably not designing your own logo, but you are responsible for the logo you end up using. A graphic designer—even an absolutely awesome one—can do only so much. You have to provide the guidance and insight into the soul and the feeling of your logo. As fabulous as the Apple and Nike logos are, they wouldn’t be awesome in a vacuum. What makes them awesome is the brand behind the logo. Kelly Eckert provides 7 steps to help you speak up about what you want, what you like and what best supports your brand.
Most of you have probably made the decision to develop and launch your website to better market yourself and your services. Once that website was done, you could sit back and watch the clients and money roll in. Oh, how wrong this theory is! Betsy Baker shares with you how a few tweaks can turn your website from a miss to a hit.
With a good About page you can probably close a prospect. With a bad About page you’ll never see a prospect again. With an awesome About page – well, you’re probably on your way to your next client. Jeannie Spiro provides recommendations so that you can start optimizing your page and create a more professional image.
So, what is market segmentation? Market segmentation is the “business school” word for customizing your marketing messages (e-mails, social media, even web pages) to different part (or segments) of your audience. One size does not fit all especially when it comes to communicating with your tribe. Michele shares 4 easy ways to get started with Market Segmentation.
Knowing how to use keywords is essential to creating an effective website. The internet is a giant database — all of the information is sorted and organized by topic and the keywords that best describe the information. By paying attention to keywords and search phrases, you can position your site to be found more easily on the web. Here are six good reasons why keywords matter.
There is no denying that having a solid website is critical for success in building your online business. Not only does it represent you and your message for so many to see – it allows you to attract new visitors and gives you a tremendous opportunity to convert those visitors into leads. But, do you know WHICH page on your website is the most important for converting the most highly qualified leads onto your list?
When you have a powerful and client-attracting website, there’s no question it can transform your business, filling your pipeline with excited prospects eager to become your clients, selling your products and programs, etc. There comes a time when it makes sense to spend the time and money and launch a new site. Are you at that point? Here’s a quick assessment to find out.
Putting up a money-making website can be as simple as 1, 2, 3, just as long as you have these 3 crucial elements in place. Discover just how easy it can be to get one up TOMORROW. Yes, it really can be that simple.
Getting clients online is becoming crucial for success as a small business owner - and it's time to make sure your website is done right. To attract ideal high paying clients online, it's important to remember that it's all about pulling people in with compelling and engaging marketing, while giving them high-value and high-content information with a strong call to action for them to see "what's next." Here are some strategies for designing your website.
So are websites and blogs even worth it? Should we just throw all our chips in the social networking pile and not spend any more time or money on websites or blogs? And what if you don’t have a website yet — should you even bother?
Most people don’t realize that it’s that first hour that really makes or breaks if people will stay on your list – and actually buy from you. And to make them stay – and more importantly – stay interested, you must engage people right at the start with a good thank you page. You see, your thank you page will be the first experience your subscribers will have after signing up and confirming their opt-in. So take this opportunity to make a (good) first impression on your subscribers or to build on the one you made when they first came to your site.
You may have seen these abbreviations from time to time:
B2C means Business to Consumer marketing.
B2B means Business to Business marketing.
But you may not be familiar with P2P, which means People to People marketing. You likely are doing most of your business online these days, or at least a good portion of it. How can you have any kind of personal, authentic relationship with people that you are likely never to meet?
In online marketing, every detail matters. I mean EVERY detail. It matters in order to get a response. If you don’t want a response with your online marketing – it’s like not wanting to build your list; or not wanting to build a relationship with your list; or not wanting to convert prospects into paying clients; or not wanting to earn money. Get the point? Bottom line – design and detail is needed to ensure your online marketing generates a response. It’s critical if you want to authentically and effectively market your business online and make money with your website.
There are several ways to build your list, and one of the easiest is to build an opt-in page (that's a web page with a form that online users can fill out, telling you their name, email address, and other contact information). You can invite people to opt-in to your list right on your homepage, and you can also have more opt-in pages embedded within your site for different courses or offerings. But take warning: The phrase "if you build it, they will come" doesn't necessarily apply. What are the must-have items you must incorporate into your opt-in page to make sure it works and inspires ACTION?
There are some striking similarities between small business marketing and the 1989 classic movie, "Field of Dreams." This article on internet marketing and entrepreneurship explains why, if you build it, they will come!
Imagine changing just the words on one of your web pages and suddenly seeing a spike in people signing up for your mailing list, or buying from you. It happens everyday. Yet I see small business websites all the time with poorly written web copy.
Content is the single most effective way to drive traffic to your website. It helps improve your search engine rankings and it provides value to your visitors. Without traffic coming to your website, there isn’t anyone to sell your products and services to. In short, the more traffic you have coming to your site, the more opportunity there is to increase your profits.
Hardware failure in website servers is a matter of when, not if.
Don't panic! If your website crashed and burned here are some tips to help you get it back online.
Would you like to give your website visitors an easy way to contact you with comments or questions?
Whether you own a brick-and-mortar store, an ecommerce company, or use the web to promote other services, your website speaks volumes about your business. A poorly designed website with cheap-looking clip art and confusing navigation can turn off potential customers, because it gives the impression that you don't care enough to create a high-quality site. On the other hand, a professional-looking website with clear choices and polished graphics gives customers a positive impression of your company. It can also feel like a natural extension of your brand or physical store.
It’s unfortunate that so many small business owners end up with a website that isn’t much more than a glorified online brochure that attracts little traffic. If you’re in that situation I’m positive that wasn’t your intention when you shelled out the money and spent the time creating your website.
If you've got a business online, then it's likely you have some sort of web presence. Perhaps it's a one-page 'sign up for my list' kind of site, or a full-blown brochure site with a menu of choices, or maybe your site is in the form of a blog.
Imagine that you sit down at your computer one day, type in your domain name, and instead of the business website you've worked to build you see some crazy page that's definitely not your website. What happened? Here are the two things you must know to keep your website safe.
So many small business owners contact me asking how to get more traffic to their website or wondering why no one is buying or signing up for their mailing list. No wonder they’re fed up. However, a website can be made into a very effective sales tool.
Thought about adding audio to your Web site yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words.
As a copywriter, Karon would love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn’t it?
There seems to be a common myth regarding site visitors and the buying process these days. Karon has heard this statement more than a few times over the last several months: “My visitors find me when they use search engines. They type in the exact keyphrases I’m listed under. So when they get to my site why aren’t they buying?” The simple answer is that they aren’t ready to buy yet.
Driving traffic to your website is only one side of the coin; once you’ve got visitors there you then need to get them onto your list! I’d like to share three different, but very effective, sign-up page strategies with you. Read this article to find out more.
Here are a few of my favorite Web 2.0 tools and resources that can save you time, make you more productive and keep you ahead of the curve!
Many web designers are talented, skilled and reasonably priced, but there are also some who don’t have their client's best interests in mind. How do you avoid falling into this trap?
I’m always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then... they just let it sit in the cyber space without generating any new leads.
The biggest complaint we hear from professionals is that their Website and Ezines don't do anything to bring them new business. Do you know why?
Learn what to do to make your landing page a successful place to generate happy, informed customers.
I recently ventured into the world of creating digital information products and selling them via my website. One of the biggest dilemmas I faced was deciding which shopping cart provider to go with. Ultimately I ended up making a poor choice by going a cheaper alternative route, than the service I really wanted.
Building a responsive, high-quality list of email subscribers is the key to leveraging your marketing time and increasing your income. Here's 6 specific ways to show you how.
It seems like there are dozens of great, new websites and web resources popping up every day. Some of these new web toys and tools are pretty cool - but it's tough to keep track of them all. Let me save you the trouble of sorting it all out with a quick review of some of my newest faves.
We invest so much hope into our website: hoping it will bring in new leads, hoping it will turn visitors into clients, hoping it will make our marketing easier. But hope isn't what will make your website live up to your expectations. Learn what is.
Audio is a really fun, effective way to create connection with your website visitor. There are several small steps that go into setting up your audio mini-seminar. Just follow them and you'll have your own audio mini-seminar up, helping you sell your services or products in no time!
Is your website producing leads for you or is it just sitting out there in cyberspace looking pretty? Obviously, you want your website to work for you to generate leads and make sales, not just be a pretty brochure for your business.
You probably spend lots of time and money building your small business website. Are you getting the results from it that you hoped for?
In marketing, if we don't get the right answer, we LEARN. We learn what does not work and where not to spend our marketing money anymore. Reprogram your mind to "test" not fail.
Many solo professionals are beginning to sell information products on their Web sites. But many of them are trying to sell their e-book, tutorial, etc. on a regular Web page. Instead, they need a special sales page that has a "slippery slope" sales letter. Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That's how your sales letter should be - a "slippery slope" that pulls in the reader because it's so compelling and interesting. Here's a basic outline of the 13 elements you want to include.