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Marketing Essentials Articles

Brand Building Articles including positioning yourself as an expert, you as your brand, your USP (unique selling proposition), using stories to promot your brand, archetypes, branding strategy, and differentiating your business from the competition.

Writing a marketing plan, marketing methods, launching a new product, designing marketing materials, market testing, marketing systems, and measuring marketing results.

Defining your niche and target market, choosing a profitable niche, ideal clients, market research.

Asking for and generating testimonials, turning referrals into business, getting testimonials and building referral relationships.