Category Archive: Marketing Essentials

Three Simple Reasons Why People Aren’t Opting-In To Your List

Changes at the beginning of your funnel have the biggest results at the end of the funnel. Michele A. Scism shares three simple reasons why people aren’t opting-in to your list.

By Michele A Scism

How To Get Testimonials That Sell For You

To get killer testimonials, you have to be very clear about what you ask for. And, you have to actually make the ask. (Your current and past clients WANT to help you but lets face it: they aren’t mind readers.) Krista Martin shares tips on how to get testimonials that sell for you.

By Krista Martin

Five Questions To Ask Yourself Before Your Next Sales Promotion

Do you have a new marketing idea to promote your business? The most important step in developing a promotional event is to be very clear about your intentions right from the beginning. Fabienne Fredrickson shares tips to get you started.

By Fabienne Fredrickson

2 Easy Ways to STOP Attracting The Wrong Peeps

Are you attracting the wrong clients? Krista Martin shares two simple ways to start positioning yourself today so that you attract the “right” prospects tomorrow.

By Krista Martin

How to Promote Your Product in 3 Easy Steps

One of the biggest objections entrepreneurs have about creating products is that they don’t know how to promote them (or if they do – their promotion isn’t very effective). Michele A. Scism shares three great ways to simplify your product promotion.

By Michele A Scism

How To Overcome Fear of Self-Promotion

Fear is the main reason business owners don’t send a Warm Letter. The good news? You can get past this fear and move forward. Here are two empowering suggestions from Fabienne Fredrickson to overcome your concerns.

By Fabienne Fredrickson

Three Tips for Time Management

Whether you want more time to spend on your business or more time with your family and friends, you could probably use another few hours in each day. However, until someone discovers a way to create an eighth day every week, the best way to have more time is to save it.

By Sophie Zollmann

Do You REALLY Need to Choose a Niche?

Without a clear niche, or target market, your business won’t survive for very long. Krista Martin explains how to develop a clearer idea of who you want to work with.

By Krista Martin

How To Stay On Track With Marketing Efforts

When you are a business owner, saying there is “a lot to do” is an understatement. Fabienne Fredrickson shares tips on you can stay on track so that your marketing materials get out there on a regular basis.

By Fabienne Fredrickson

What Motivates Your Clients To BUY?

No one wants to buy coaching. No one wants to buy consulting. They want to buy what coaching gives them. Krista Martin explains what motivates your clients to buy from you.

By Krista Martin

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