Category Archive: Marketing Essentials

Split Testing 101

If you’re not testing and tracking your ads, sales pages, and ad campaigns, then you’re leaving money on the table. Here is a quick checklist from Michele A. Scism for testing/tracking your ads.

By Michele A Scism

How To Use Marketing To Do Good

It’s your moral obligation to get out of your own way and let people know that you exist, by marketing your business in a bigger way. This training video by Fabienne Fredrickson is about the good that marketing can do when the right energy is behind it.

By Fabienne Fredrickson

How To Write Copy That Sells

Many business owners and marketers treat their potential clients like cattle, a herd of faceless people who don’t have a soul. But you’re different. You actually care about your people. In this video training, Fabienne Fredrickson four strategies you can employ to have more empathy in your marketing.

By Fabienne Fredrickson

My Secret to Building Know, Like and Trust

People do business with people they know, like and trust. So, how do you start building those relationships if you don’t know anyone? Michele A. Scism shares five easy ways to start building relationships.

By Michele A Scism

Why You Are Wasting Time On Your Info Product

Selling products while you sleep sounds, well, down right dreamy, right? Krista Martin shares insights on why you are wasting your time on your info product and how to make a lot of money in the shortest amount of time possible.

By Krista Martin

My 1-2-3 System for Getting Booked On A Telesummit or Podcast (Even if you Have a Small List)

How can you grow your list if you can’t get any speaking gigs because your list is too small? Michele A. Scism shares her 1-2-3 system for getting those speaking gigs even if your list is small.

By Michele A Scism

My Super Easy Speaker Sheet Shortcut

If somebody approached you about speaking at your next networking event – would you be ready? Michele A. Scism explains how speaking is one of the best ways to build your community fast and provides a tool to help.

By Michele A Scism

How To Find Your Ideal Clients Online

Many business owners become so busy with their full client load that they virtually stop marketing. But if you (they) stop marketing, there won’t be clients in 6 months. Fabienne Fredrickson explains how you can move your marketing online.

By Fabienne Fredrickson

Five Ways To Pack The House At Your Next Event

If you are a small business owner who runs live events, you’re probably wondering how to get more people to attend. Fabienne Fredrickson shares five tried and true methods for boosting your event attendance.

By Fabienne Fredrickson

Why a New Direction Doesn’t Always Mean Rebranding

A rebrand or refresh is entirely possible and sometimes a natural progression of the work that you do, though you should always be cautious about such an important change. Fabienne Fredrickson shares tips if you are considering re-branding.

By Fabienne Fredrickson

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