Category Archive: Marketing Essentials

How To Inspire Clients To Give You Referrals

One of the best ways to get new clients is by referrals from current or past clients. Fabienne Fredrickson shares tips on getting the referrals you want.

By Fabienne Fredrickson

It’s Your Time – Get Your Career Brand on Track – Part 2

The most important thing that any brand statement should do is to separate you from other job seekers, or those who are climbing the corporate ladder or in line for the same promotion you are seeking. Dr. Lauren Wishom looks at some other strategic acceleration techniques you can implement for your career branding process.

By Laureen Wishom

It’s Your Time – Get Your Career Brand on Track – Part 1

Personal career branding consist of your reputation, image, value add, who you are and what you offer. Dr. Laureen Wisdom shares some strategic acceleration techniques that will get your career brand on track.

By Laureen Wishom

How to Turn Your $10 Book into a $200 Product

So… you’ve written your book and uploaded it to Kindle. Congratulations - you’ve done more than 90% of entrepreneurs do to establish your credibility as an expert. So… now what? Michele A. Scism shares tips on how to turn that book into a valuable product.

By Michele A Scism

How to Achieve Your 6 Figure Income Through Referrals

Whether you are a brand new business owner or have owned your own company for a number of years, chances are you're overlooking the importance of referrals, and doing so could be disastrous to your business. Referrals don't cost a dime, they're fairly easy to get, and those who are referred to you tend to be easier clients. Referrals can quickly give you that 6 figure income you deserve!

By Ileana Kane

5 Business Building Tips That Every Entrepreneur Must Know

Getting new clients and gaining momentum in your business is probably one of the easiest things to do and you just need to think in a different way. You need to be willing to do what 99% of your competition is unwilling to do. Here are 5 ways to to get more clients and gain momentum in your business.

By Ileana Kane

Do You Know How to Improve Your Career or Business Image? Part Two

When it comes down to “image” in business, the first perception to deal with is not that of your customers, but your own. Dr. Laureen Wishom shares 10 ways to boost your business image.

By Laureen Wishom

How to Use Warm Letters to Generate Referrals

The secret to client attraction lies in referrals, yet many business owners fail to recognize this.

By Ileana Kane

12 Things You Can Do to Attract Clients This Week

As you grow your business it might as well be in a way that's emotionally satisfying and financially rewarding. That means feeling rested at the end of the day. Find simple and effective ways to attract clients consistently. Here are 12 for you!

By Ileana Kane

The 3 Stages of a Successful Product Launch

If you're thinking about launching a new product or program within the next few months, then you really want to start planning it all out NOW! Yes, it might be several weeks away but the pre-launch phase is the biggest part of a launch — and is crucial when it comes to planning and strategizing. Tracey Lawton shares the three stages of a successful product launch.

By Tracey Lawton

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