Category Archive: Marketing Essentials

How to Promote Your Product in 3 Easy Steps

One of the biggest objections entrepreneurs have about creating products is that they don’t know how to promote them (or if they do – their promotion isn’t very effective). Michele A. Scism shares three great ways to simplify your product promotion.

By Michele A Scism

How To Overcome Fear of Self-Promotion

Fear is the main reason business owners don’t send a Warm Letter. The good news? You can get past this fear and move forward. Here are two empowering suggestions from Fabienne Fredrickson to overcome your concerns.

By Fabienne Fredrickson

Three Tips for Time Management

Whether you want more time to spend on your business or more time with your family and friends, you could probably use another few hours in each day. However, until someone discovers a way to create an eighth day every week, the best way to have more time is to save it.

By Sophie Zollmann

Do You REALLY Need to Choose a Niche?

Without a clear niche, or target market, your business won’t survive for very long. Krista Martin explains how to develop a clearer idea of who you want to work with.

By Krista Martin

How To Stay On Track With Marketing Efforts

When you are a business owner, saying there is “a lot to do” is an understatement. Fabienne Fredrickson shares tips on you can stay on track so that your marketing materials get out there on a regular basis.

By Fabienne Fredrickson

What Motivates Your Clients To BUY?

No one wants to buy coaching. No one wants to buy consulting. They want to buy what coaching gives them. Krista Martin explains what motivates your clients to buy from you.

By Krista Martin

Five Strategies For Business-To-Business Marketing

When your business serves other businesses, the marketing methods you need to reach your potential clients are different than for a consumer-oriented businesses. Fabienne Fredrickson recommends these top five marketing tips to build your client base and increase revenue.

By Fabienne Fredrickson

Screw the Glass Ceiling

Karen Yankovich shares 5 areas you can build upon using your passion to rocket yourself past any ceiling, glass or otherwise, in your way!

By Karen Yankovich

5 Ingredients for the Perfect E-book

When writing an E-book, it’s important to assemble all the bits you’ll need in advance so that when you get writing, you can just focus on pounding out that e-book! Michele A. Scism shares the 5 ingredients for the perfect E-Book.

By Michele A Scism

It’s Your Time – Get Your Career Brand on Track – Part 3

It is important that you remember to just go ahead and create, revise, implement, polish, and broadcast your career brand. Dr. Laureen Wishom shares tips on how to get your career brand on track.

By Laureen Wishom

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