One of the most important points I learned, when building my first business, was I needed to make myself stand out and FAST. At least this is what I realized for myself, but I then soon came to understand this is the case for all entrepreneurs. We are our business and there are A LOT of us. Standing out is EVERYTHING.
If you try to fit in, you'll blend in. And this doesn't serve the building of your business - at all. Dan Kennedy, Marketing Guru, refers to this as "marketing incest," a.k.a doing what everyone else is already doing.
The question then becomes,
'How can you stand out from others who are trying to do the same thing as you?' The answer is easy ... it's the action that can be challenging...
The answer is -- nobody else can be you!
The challenge is -- being willing to be who you TRULY are in your business.
To stand out you've got to be willing to be bold.
So, what can you actually DO to stand out?
Think OUT of the box! For examples ... some inspired ideas:
- A Dentist that offers chair massage while you wait. (Or manicures! Personally, I would love that and would go to the dentist much more often)
- A Financial Advisor that hosts theme parties. (I know I would enjoy my yearly planning much more.)
- A Wellness Consultant that sends out a joke of the week. (They say there's nothing like laughter to keep you healthy.)
I've heard SO many, many times, "Heather, I can't do that in my line of work. That's not what so-and-so professionals do." Of course, barring anything illegal, dangerous, or harmful, my thought is, "Why not?"
All that you do should absolutely be authentic to you AND let your ideal clients know what that authenticity is!
Your EnergyRICH® Call To Action
Look around at what you've been doing in your business this past year.
Now look at what others in your field have been doing.
Similar or different?
If you come up with mostly similar, let's start by brainstorming ways for you to stand OUT rather than just fit in. You can trust me, people will still like you and, actually, you'll have more clients.
