Category Archive: Marketing Planning

Five Strategies For Business-To-Business Marketing

When your business serves other businesses, the marketing methods you need to reach your potential clients are different than for a consumer-oriented businesses. Fabienne Fredrickson recommends these top five marketing tips to build your client base and increase revenue.

By Fabienne Fredrickson

The 3 Stages of a Successful Product Launch

If you're thinking about launching a new product or program within the next few months, then you really want to start planning it all out NOW! Yes, it might be several weeks away but the pre-launch phase is the biggest part of a launch — and is crucial when it comes to planning and strategizing. Tracey Lawton shares the three stages of a successful product launch.

By Tracey Lawton

Ten Fast Marketing Methods To Fill Your Local Events

Do you have a workshop coming up? Woohoo! First, give yourself a pat on the back. Next, Fabienne Fredrickson talks about what you’re going to do to fill the seats and get the most people participating. Check out this list of simple suggestions that are free or relatively inexpensive.

By Fabienne Fredrickson

How To Start A Podcast That Rocks!

So, you’ve decided to start podcasting. Congratulations! iTunes listenership has doubled in the past year. This post by Meredith Eisenberg is about how to make a podcast that stands out from the crowd.

By Meredith Eisenberg

The Reverse Funnel – How To Dream BIG and Start Small

Do you have a “dream package”? The package that you would offer someone if time and money were no object? You don’t? Why? Because you don’t think there is a point in having something nobody will ever buy? Meredith Eisenberg explains that you are missing possibly the most important part of your funnel.

By Meredith Eisenberg

Refreshing Your Marketing Messages

Without the consistency, a prospect can feel confused, apathetic and eventually tune out. Shannon Cherry shares some steps that you can take to beef up your messaging.

By Shannon Cherry

How to Greatly Enhance Your Marketing Results with a Single Action

What if there was one single action you could take that would exponentially enhance your marketing results? What if it was a shift in perspective? When you put on your marketing hat, you are able to deeply relate to your potential clients, and this will greatly enhance your results. Karen Cappello shares 3 benefits of putting on your marketing hat for marketing activities.

By Karen Cappello

Identifying What You Can Offer Your Community

At some point in your business, your success will be your downfall. That’s when you’ll more or less max out the amount of profit you can make coaching or consulting. After all, there are only so many hours in a day. In order to continue to grow, you need to create new products or explore new markets. Shannon Cherry shares some tips to help expand your business to make more money.

By Shannon Cherry

4 Questions You Need to Ask Yourself When Writing to Attract Clients

To get clients, there is a certain degree of skill when it comes to writing sales copy. Finding out what makes sales copy great can dramatically change the number of people who convert from lookers to buyers.

By Fabienne Fredrickson

Is Your Marketing Mix Right for You? 3 Keys to Help You Decide

Your marketing mix and strategy should fit both you and your business. So if you find you’re NOT marketing the way you should be, or you dread marketing, or your business results aren’t what you’re looking for, take a look at these 3 keys by Michele Pariza Wacek to see if maybe your overall strategy is the problem.

By Michele Pariza Wacek (Michele PW)

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