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Recommended
Niche Marketing Articles |
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Offering free marketing strategy sessions, for the most part, is a great way to truly engage with your prospects and peeps. Despite all the ease and convenience of social media, there's simply no substitute for getting on the phone and talking to real people about real business challenges. So, how do you filter out the time-wasters, lookie-loos and less-than-ideal clients when you offer free sessions? Here are five quick tips.
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Identifying and focusing your marketing efforts on your ideal client is one of the most important ways to lead your business toward success. It’s also critical to feeling confident and excited about your work. So if you’re struggling to attract new clients, or your current client interactions seem like too much of a challenge, it’s likely that you’ve been wondering whether it’s time to change your niche.
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For decades, women thought they had to “be one of the boys” in order to succeed in business. Thankfully, the days of big shoulder-pads and masculine-styled suits are behind us and now, women are seeking out ways to develop their own authentic style of leadership. Which isn’t always easy, especially as there are few truly feminine, highly successful role models to learn from. Kendall will share with you 3 of her secrets for becoming the Divine Feminine Leader of a successful business.
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Running a business in the new economy means that most of us spend a big chunk of our workdays behind a computer screen. And as many can attest, the longer we work from home, the fuzzier the idea of looking presentable gets.
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Wouldn’t it be great if you could find your ideal clients all in one place? What if they were gathered together for you? That would sure make marketing a heck of a lot easier wouldn’t it? The good news is that this is completely possible! There are two basic ways to find your ideal clients and both methods work really well.
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Are you tired of talking to prospects who give you a “glazed-over” look? That reaction can be a signal you are not clear on who is your ideal target audience. Determining a specific target group of potential clients will not only make your marketing easier, it will also help you close sales more quickly and easily.
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No matter what you believe ... there's one thing that you must know when it comes to finding clients and building a successful Virtual Assistant business - you must have a target market. The #1 reason Virtual Assistants are not finding clients is because they haven't selected a target market. Here are 5 questions to help you select your target market.
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I’m hopeful that this article will make you realize the importance of selecting your target market. Think about it this way… If you don’t have a target market … how can you possibly select a place to start and invest your time in to meet potential clients? What ends up happening is you attend networking event after networking event … meet great people but they are likely not going to contribute to building your business. How can you discover where YOUR target market hangs out?
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If you’re one of the thousands of heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is important to you. In fact, it might even be the reason why you started your business in the first place. The problem, of course, is how. How do you get your message out into an already crowded marketplace? That’s what I’m going to walk you through today — the 3 main keys to getting your message out into the world in a REALLY big way so you can make the difference you were put on this Earth to make.
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In recent years, I’ve been working with a new kind of client. Yeah, yeah, you can say, “Fabienne, you’ve talked to me about ideal clients before. I know that I need to figure out who my IDEAL client is.” But wait! This is different. Today, I want to share with you the exact KIND of client I work with and why you should too.
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Want more visibility for your business? Then start here with my heart-centered strategies that not only get people to you, but get them to stick with you! In Part 1 of this article, I outlined Steps 1 and 2 to get more visibility. In summary, you need to know your Spotlight Style and understand the “shadows” that hang over your marketing. Now let’s unpack Steps 3 and 4.
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There’s more to online visibility than simply spraying your name all over the web or camping out on a keyword hoping for massive Google juice. What steps will give you a heart centered approach to people finding you, following you, listening to you, and buying from you!
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One of the greatest challenges you will have when you create content for your marketing is to understand your potential customer so well that you can almost get inside their mind. To do this you must be very familiar with your market and the type of people you are selling to.
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One of the biggest frustrations I hear from people in coaching, self-help, or personal development professions is the difficulty finding their “Sweet Spot”.
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Lots of people talk about working with your "ideal client," but this article discusses the surefire signs of clients you need to AVOID.
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Have you ever felt strange about marketing your services for fear of people thinking you weren't successful enough or good enough at what you do?
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When trying to build their business, a lot of entrepreneurs blame the fact that they aren't successful on just needing to get better at what they do. Stop it! Do this instead.
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Want to know if your brand is doing the heavy lifting it should? Answer these questions as honestly as possible on a scale of 1 to 5, 5 being an exuberant ‘Yes!’ Then see our scoring chart below to see if your brand effectively captures the unique benefit of your work.
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For years now, I’ve been beating the bandwagon about how you can’t thrive on the Net without a niche that’s ‘an inch wide and a mile deep’ as the saying goes. But what about all those oh-so-successful self-help generalists? How come they’ve become so huge? They didn’t have much in the way of a niche to their work, now did they?
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To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There's no way around it. If what you say about your business and what prospects read about it isn't sounding irresistible to them, they'll move on to the next person. Guaranteed. So, your task is to stand out from the pack and to make prospects really stand up and listen to what you have to offer. So how do you do that?
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If your primary source of business revenue is selling services, there is no worse feeling than having an empty pipeline (especially when you're completing projects with your current clients). So how do you keep a full pipeline with eager clients and customers? Let me share 3 steps to get you started.
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Before you even start implementing any marketing strategies, it’s important to be crystal clear about whom it is you are trying to reach. Some of the questions you should be able to answer around this include: What is your niche? Who is your target market and what is it that they want? What is your message to them?
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Whether you’re just starting out or looking at rebranding your business, these five steps will put you on the right path to creating a distinctive brand.
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Kendall shares three simple tips to help you tell if your niche is hot…or not. Learning these tips can make the difference in your business success for years to come!
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Within the scope of your talents, passions and knowledge there is an ideal niche where you can become the go-to expert, and where finding ideal clients will be easier. Often finding the niche where you can have the biggest impact and making the most money can make the difference between struggle and success.
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For start-up and early stage small and home based business owners the pressure to nail down a lucrative niche and create multiple products and services is anxiety producing. I see this with my small and solo business clients all the time.
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Copywriting is a team sport. There is you (the writer) and the reader. But the reader has all the power. She gets to decide when the game's over. As soon as the reader is gone, no one is there to read the copy! So anticipate what's going to keep her interested and intrigued ahead of time. Here's how it's done.
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To help you get your next three clients, fast, here are three simple tips taken from the same system I used to leap from frustrating 5-figures to what is now a multi-million dollar coaching business in just a few short years. Truth is, I STILL use this same system, so you know it works!
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Learn how to drill down to your target market.
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If you’ve been learning about marketing for a while now this won’t be big news to you: to be successful in your business — no matter what it is — you must narrow your focus so that you can concentrate on a niche.
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I’m sure I’m not the first marketing teacher to tell you that you need to be abundantly clear about who you want to work with so my question is: ARE you abundantly clear about who you want to work with?
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Your business is always changing and evolving. As you grow, your business grows. Growing can mean a lot of different things - higher paying clients, creating products or programs, or adding a new line of revenue. As your business continues to shift, you will find that it might be time to upgrade your client.
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We've all heard how important it is to identify our "niche" or even "sub-niche" business. Entrepreneurs often struggle with pinpointing exactly who to serve. If we frame it as finding out who needs us most, it becomes a very different situation.
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If you don't want your business to run like the Mad Tea Cup Ride you see at fairgrounds, one of the first places to stop the spinning ride is with your target market. I have pulled this article for you to stop, step out of the tea cup and recognize one clear way to move your business forward.
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You may find that what is standing in your way of success is all the stress that gets created when you find yourself working with difficult clients or clients that aren’t a good fit for you. That kind of emotional stress takes a huge toll on you and all those around you.
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It’s so important to target your marketing toward the specific group of people who might buy from you, rather than too broad a group of people. How do you do this?
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As a business owner, you're no longer sitting in your too-small cubicle waiting to be called to HR for yet another downsizing in yet another company. No more being told when you can take lunch, make a personal call or, heaven forbid, go to the bathroom. Owning your own business comes with lots of perks. One of them that is frequently overlooked however is that YOU now have the ability to let a client go.
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One of the biggest challenges many of my clients have is getting enough visitors to their websites. And not just any visitors, but the right kind of visitors - the ones who are high quality prospects for you.
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Are you afraid to choose a niche for your product or service? Are you afraid that you'll be limiting your business if you narrow your niche down too much? If you answered yes to either of those questions, you are not alone. Lots of new business owners struggle with this issue.
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"Do I always have to come up with something new?" This is a question I am asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business. Here are 5 easy ways for getting and staying hot in your market.
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So, do you know the people buying your products and services?
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The importance of a "target market," is very true because we honestly can't serve everyone. If you feel resistance (a.k.a. fear) beginning to bristle, perhaps because you believe you'll lose business by not being willing to work with everyone, just pause for a moment and ask yourself...
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Are you providing your market with what it wants? This is key to running a successful solo business - providing the solutions to the problems that your niche are having, and delivering the solutions in a way that they want - not what you think they want! There is a difference! Read this brand-new article where I share with you three simple strategies as to how you can find out this information, and put your market research on autopilot!
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It doesn’t matter how good your product is or how much you believe your target market NEEDS what you’re selling. If it’s not a good fit, it isn’t going to matter because they won’t buy. So the first thing you need to look at is this...
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Here are 3 common situations that often crop up, and are perfect opportunities to use "no" to powerfully move your confidence, your business and your client relationships forward.
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Shift your mindset to choosing a niche sooner rather than later. Learn why.
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If you broke your leg, would you go to a family doctor or an orthopedic surgeon? Well, your potential clients want niched experts as well. It's crucial to pick the niche that's best suited to your expertise.
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I guess it's just human nature to want others to like us and think well of us. We are brought up to conform, be polite and meet the expectations of the important or powerful people in our lives. We women are especially indoctrinated with these expectations and sometimes we feel we're letting people down if we say NO.
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But the question remains - just when do you stop tightening your niche? Often when I suggest to a consulting client that they need to go tighter, a certain common fear arises. What if I draw the niche too small? Won't my market be too small?
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If you pick the right specialty, you can have your clients lined up out the door.
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Are you attracting the wrong kind of prospective clients to your solo business? If you find your prospects asking for things you don't offer, of you just plain find them irritating to deal with, it may not be about them! Your home based business marketing plan may be in need of a little fine-tuning.
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Women, like men, are vastly different and fit in multiple categories making market research more challenging, but incredibly important.
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Your business card is one of the BEST and easiest marketing tools you can (and should!) use to stand your business out from all the other businesses that are doing what you do.
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Market to Fewer People And Make More Money? This doesn’t seem logical. However, it’s true. If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun! The key is to claim a niche – a select group of people whom you serve to the point where you become an expert. This results in being better known, getting great referrals, having greater success and making more money!
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Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. I don't want you to give up before you really get started, so I'd like you to consider thinking about your competition in a different way.
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When you're deciding whether or not to hire someone or invest in their product, doesn't the image they project go a long way in making you feel good about parting with your hard-earned cash?
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If creating a strong, memorable, authentic brand has been eluding you then take a look at each of these areas for your answers. And if you already have your brand you can use this list as a "brand checkup."
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Growing a thriving business is a lot like tending a garden. Here are 3 recommendations on how to keep your client garden full of gorgeous, delightful clients...and the weeds outside.
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Every niche has struggles and challenges. In order for you to build a viable business within that niche, they have to have problems that they really want solved. This article gives you 5 keys to look for to decide if a niche is a viable one for your business.
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Learn how to use teleseminars to find out exactly what your niche wants.
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How well do you know your market? Like - really know them?
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In the marketing world, you hear a lot about micro-marketing, niche definition, and so forth. But not a lot about WHY this kind of focused and disciplined approach is important.
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Before you settle on a niche for your small business, you need to do some research. I'm sure you have an array of talents, knowledge, interests and passions. Not all of them are marketable and you don't want to be batting your head against a wall trying to become profitable. Learn how to settle on your niche.
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Let's get something out of the way right now:
You might be afraid to choose a niche for your product or service. I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true.
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Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed by the bigger voice that said, "hey it's business, I'll take it!" Learn to say "No!" to those clients, before they start draining your energy!
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