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Solo Entrepreneur Articles > Marketing Essentials Articles



 


Some of you may have chosen a target audience or niche that is hard to reach through regular marketing methods. While you might make some headway, this can be a hard, long road to work. Fabienne Fredrickson shares tips on how to connect with a hard to reach target group.



Did you know that a personal brand can give you a competitive edge?  With a personal brand, you have the luxury of differentiating yourself from others in the workplace and you can position yourself in a way that will allow you to be recognized as the ‘go to person’ or the “industry expert”. Dr. Laureen Wishom shares the four elements that you need in order to develop your personal brand.



Are you struggling with how to choose your niche market? Maybe you have a couple of niches and want a way to test them to discover which will be the most viable. If this concern is keeping you from launching your business or moving to the next level, Fabienne Fredrickson provides a couple of ways to approach making your selection. A lot depends on how big your list is.



The term “personal brand” means different things to different people. Think of your personal brand as what instantly communicates your personality and your unique value. It’s what sets you apart from everyone else. Here is where a lot of people get stuck. Everyone tells you that you have to create a unique and compelling brand.  And you have probably been trying to figure out what your brand is all about and how you can make it unique and different. Cindy Schulson lists some success tips to stand out online with your brand and message.



You’ve heard lots of people talk about the importance of a niche. Having a clear niche brings many benefits, but if you’re struggling to do any of these things – build a targeted list, sell your services, command higher fees, get more referral, attract joint venture partners, earn leveraged income – then the lack of a clear niche may be part of the problem. Cindy Schulson provides a quick reality check to see if your niche (or lack thereof) is the root cause of your problems.



Do you need a coaching niche? You may resist choosing a coaching niche because you want to help different people with different things, and you know that your coaching skills can be applied to virtually any type of person or situation. You may also resist choosing a coaching niche because you’re afraid of limiting yourself or of choosing the wrong niche. Cindy Schulson lists sone of the biggest benefits you’ll gain with a clear coaching niche.



There’s no doubt about it, competition can be fierce. And it doesn’t make a difference if you own an online business or offline business, it’s tougher than ever. Add to the fact that consumers are smarter than ever before and holding onto their money more carefully, you need to find an edge over your competition. Shannon Cherry shares how you can find an edge and get more clients.



Can you build a successful coaching business without having a clear niche strategy? Yes, but it will be much harder. Many coaches decide to focus on a particular area, such as relationships. Or they choose a target market, such as working parents. Cindy Schulson explains how you need both of the puzzle to have a true niche.



One of the most cost-efficient means to get your message out is to write articles for magazines, trade journals, websites, blogs, and newspapers that reach your target clients. Even if you have average writing skills, if you can create compelling article topics that solve problems for readers, then you’ll find editors who will publish your ideas. And the best part about is that you become known as an expert and you gain exposure to thousands of people—for free! Your cost is the amount of time it takes you to  prepare the materials. Dr. Laureen Wishom provides a list of the 9 reasons why you should pitch yourself as an expert.




One of the most common mistakes I see business owners make is refusing to narrow down their target market, or decide on their market. When I make the suggestion, some people get very uncomfortable. The main fear sounds something like this: “I’m not going to turn people away—EVERYONE can buy my product/use my services!” You’re right to believe in the value of your product or service as something that will benefit many and all people. BUT, think of it this way.



You must find out where your ideal clients are and then target them directly. Your ideal niche will make the best use of your talents, passions and expertise and enable you to work with people who will motivate and inspire you to do your best work. Here are eight main benefits of niche marketing.



The more you get clear on who your ideal client is, the better your marketing message can speak directly to them and their concerns. This will significantly improve your marketing results as you pull clients in and they can more easily self-select to work with you. Fabienne Fredrickson shares tips on how to define your niche when your ideal clients are women.



There are several reasons why it is important to choose a niche. The biggest one is it makes your marketing so much easier. Sometimes, people make the mistake of just going for clients who have plenty of money, and while it makes sense to select ideal clients who can afford your services, that cannot be the only qualification. You want to think about these three requirements to know you are choosing your niche wisely.



When you start working on your branding, one of the first things you need to determine is your USP (Unique Selling Proposition). Fabienne shares 4 ways to gather this information about your business.



Every woman entrepreneur has goals for her business that are personal to her, and that need to work with her lifestyle. No matter what your goals are, you can achieve them! What will help is knowing what TYPE of entrepreneur you are. Kendall has boiled it down to 3 entrepreneurial types to help you decide.



If your primary source of business revenue is selling services, there is no worse feeling than having an empty pipeline (especially when you're completing projects with your current clients). So how do you keep a full pipeline with eager clients and customers? Let me share 3 steps to get you started.



If you’ve been in business for a while, you may have an assortment of clients and types of work that you do. But after working with the Home Study System, you have identified the one particular area that you really want to concentrate on. How do you make this transition to focus on your niche?



If your target is female entrepreneurs, that is great news. Why? Because they are an easy group to find! If this group is your ideal client, Fabienne is going to share a variety of methods to help you reach women business owners.



Identifying and focusing your marketing efforts on your ideal client is one of the most important ways to lead your business toward success. It’s also critical to feeling confident and excited about your work. So if you’re struggling to attract new clients, or your current client interactions seem like too much of a challenge, it’s likely that you’ve been wondering whether it’s time to change your niche.



If you’re one of the thousands of heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is important to you. In fact, it might even be the reason why you started your business in the first place. The problem, of course, is how. How do you get your message out into an already crowded marketplace? That’s what I’m going to walk you through today — the 3 main keys to getting your message out into the world in a REALLY big way so you can make the difference you were put on this Earth to make.



For decades, women thought they had to “be one of the boys” in order to succeed in business. Thankfully, the days of big shoulder-pads and masculine-styled suits are behind us and now, women are seeking out ways to develop their own authentic style of leadership. Which isn’t always easy, especially as there are few truly feminine, highly successful role models to learn from. Kendall will share with you 3 of her secrets for becoming the Divine Feminine Leader of a successful business.



Running a business in the new economy means that most of us spend a big chunk of our workdays behind a computer screen. And as many can attest, the longer we work from home, the fuzzier the idea of looking presentable gets.



Wouldn’t it be great if you could find your ideal clients all in one place? What if they were gathered together for you? That would sure make marketing a heck of a lot easier wouldn’t it? The good news is that this is completely possible! There are two basic ways to find your ideal clients and both methods work really well.



Are you tired of talking to prospects who give you a “glazed-over” look? That reaction can be a signal you are not clear on who is your ideal target audience. Determining a specific target group of potential clients will not only make your marketing easier, it will also help you close sales more quickly and easily.



In recent years, I’ve been working with a new kind of client. Yeah, yeah, you can say, “Fabienne, you’ve talked to me about ideal clients before. I know that I need to figure out who my IDEAL client is.” But wait! This is different. Today, I want to share with you the exact KIND of client I work with and why you should too.



Want more visibility for your business? Then start here with my heart-centered strategies that not only get people to you, but get them to stick with you! In Part 1 of this article, I outlined Steps 1 and 2 to get more visibility. In summary, you need to know your Spotlight Style and understand the “shadows” that hang over your marketing. Now let’s unpack Steps 3 and 4.



There’s more to online visibility than simply spraying your name all over the web or camping out on a keyword hoping for massive Google juice. What steps will give you a heart centered approach to people finding you, following you, listening to you, and buying from you!



One of the greatest challenges you will have when you create content for your marketing is to understand your potential customer so well that you can almost get inside their mind. To do this you must be very familiar with your market and the type of people you are selling to.



One of the biggest frustrations I hear from people in coaching, self-help, or personal development professions is the difficulty finding their “Sweet Spot”.



Lots of people talk about working with your "ideal client," but this article discusses the surefire signs of clients you need to AVOID.



Have you ever felt strange about marketing your services for fear of people thinking you weren't successful enough or good enough at what you do?



To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There's no way around it. If what you say about your business and what prospects read about it isn't sounding irresistible to them, they'll move on to the next person. Guaranteed. So, your task is to stand out from the pack and to make prospects really stand up and listen to what you have to offer. So how do you do that?



Before you even start implementing any marketing strategies, it’s important to be crystal clear about whom it is you are trying to reach. Some of the questions you should be able to answer around this include: What is your niche? Who is your target market and what is it that they want? What is your message to them?



Kendall shares three simple tips to help you tell if your niche is hot…or not. Learning these tips can make the difference in your business success for years to come!



Within the scope of your talents, passions and knowledge there is an ideal niche where you can become the go-to expert, and where finding ideal clients will be easier. Often finding the niche where you can have the biggest impact and making the most money can make the difference between struggle and success.



For start-up and early stage small and home based business owners the pressure to nail down a lucrative niche and create multiple products and services is anxiety producing. I see this with my small and solo business clients all the time.



To help you get your next three clients, fast, here are three simple tips taken from the same system I used to leap from frustrating 5-figures to what is now a multi-million dollar coaching business in just a few short years. Truth is, I STILL use this same system, so you know it works!



If you’ve been learning about marketing for a while now this won’t be big news to you: to be successful in your business — no matter what it is — you must narrow your focus so that you can concentrate on a niche.



I’m sure I’m not the first marketing teacher to tell you that you need to be abundantly clear about who you want to work with so my question is: ARE you abundantly clear about who you want to work with?



Your business is always changing and evolving. As you grow, your business grows. Growing can mean a lot of different things - higher paying clients, creating products or programs, or adding a new line of revenue. As your business continues to shift, you will find that it might be time to upgrade your client.



We've all heard how important it is to identify our "niche" or even "sub-niche" business. Entrepreneurs often struggle with pinpointing exactly who to serve. If we frame it as finding out who needs us most, it becomes a very different situation.



If you don't want your business to run like the Mad Tea Cup Ride you see at fairgrounds, one of the first places to stop the spinning ride is with your target market. I have pulled this article for you to stop, step out of the tea cup and recognize one clear way to move your business forward.



You may find that what is standing in your way of success is all the stress that gets created when you find yourself working with difficult clients or clients that aren’t a good fit for you. That kind of emotional stress takes a huge toll on you and all those around you.



It’s so important to target your marketing toward the specific group of people who might buy from you, rather than too broad a group of people. How do you do this?



As a business owner, you're no longer sitting in your too-small cubicle waiting to be called to HR for yet another downsizing in yet another company. No more being told when you can take lunch, make a personal call or, heaven forbid, go to the bathroom. Owning your own business comes with lots of perks. One of them that is frequently overlooked however is that YOU now have the ability to let a client go.



One of the biggest challenges many of my clients have is getting enough visitors to their websites. And not just any visitors, but the right kind of visitors - the ones who are high quality prospects for you.



Are you afraid to choose a niche for your product or service? Are you afraid that you'll be limiting your business if you narrow your niche down too much? If you answered yes to either of those questions, you are not alone. Lots of new business owners struggle with this issue.



"Do I always have to come up with something new?" This is a question I am asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business. Here are 5 easy ways for getting and staying hot in your market.



So, do you know the people buying your products and services?



Are you providing your market with what it wants? This is key to running a successful solo business - providing the solutions to the problems that your niche are having, and delivering the solutions in a way that they want - not what you think they want! There is a difference! Read this brand-new article where I share with you three simple strategies as to how you can find out this information, and put your market research on autopilot!




It doesn’t matter how good your product is or how much you believe your target market NEEDS what you’re selling. If it’s not a good fit, it isn’t going to matter because they won’t buy. So the first thing you need to look at is this...



Here are 3 common situations that often crop up, and are perfect opportunities to use "no" to powerfully move your confidence, your business and your client relationships forward.



Shift your mindset to choosing a niche sooner rather than later. Learn why.



If you broke your leg, would you go to a family doctor or an orthopedic surgeon? Well, your potential clients want niched experts as well. It's crucial to pick the niche that's best suited to your expertise.



I guess it's just human nature to want others to like us and think well of us. We are brought up to conform, be polite and meet the expectations of the important or powerful people in our lives. We women are especially indoctrinated with these expectations and sometimes we feel we're letting people down if we say NO.



If you pick the right specialty, you can have your clients lined up out the door.



Are you attracting the wrong kind of prospective clients to your solo business? If you find your prospects asking for things you don't offer, of you just plain find them irritating to deal with, it may not be about them! Your home based business marketing plan may be in need of a little fine-tuning.



Market to Fewer People And Make More Money? This doesn’t seem logical. However, it’s true. If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun! The key is to claim a niche – a select group of people whom you serve to the point where you become an expert. This results in being better known, getting great referrals, having greater success and making more money!



Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. I don't want you to give up before you really get started, so I'd like you to consider thinking about your competition in a different way.



When you're deciding whether or not to hire someone or invest in their product, doesn't the image they project go a long way in making you feel good about parting with your hard-earned cash?





If creating a strong, memorable, authentic brand has been eluding you then take a look at each of these areas for your answers. And if you already have your brand you can use this list as a "brand checkup."



Growing a thriving business is a lot like tending a garden. Here are 3 recommendations on how to keep your client garden full of gorgeous, delightful clients...and the weeds outside.



Every niche has struggles and challenges. In order for you to build a viable business within that niche, they have to have problems that they really want solved. This article gives you 5 keys to look for to decide if a niche is a viable one for your business.



Learn how to use teleseminars to find out exactly what your niche wants.



Before you settle on a niche for your small business, you need to do some research. I'm sure you have an array of talents, knowledge, interests and passions. Not all of them are marketable and you don't want to be batting your head against a wall trying to become profitable. Learn how to settle on your niche.



Let's get something out of the way right now:
You might be afraid to choose a niche for your product or service. I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true.




Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed by the bigger voice that said, "hey it's business, I'll take it!" Learn to say "No!" to those clients, before they start draining your energy!

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