Category Archive: Niche

How To Connect With a Hard To Reach Target Group and Attract Clients

Some of you may have chosen a target audience or niche that is hard to reach through regular marketing methods. While you might make some headway, this can be a hard, long road to work. Fabienne Fredrickson shares tips on how to connect with a hard to reach target group.

By Fabienne Fredrickson

Career Professionals: How to Develop a Personal Brand

Did you know that a personal brand can give you a competitive edge?  With a personal brand, you have the luxury of differentiating yourself from others in the workplace and you can position yourself in a way that will allow you to be recognized as the ‘go to person’ or the “industry expert”. Dr. Laureen Wishom shares the four elements that you need in order to develop your personal brand.

By Laureen Wishom

Test The Viability Of Your Ideal Clients When Choosing A Niche Market

Are you struggling with how to choose your niche market? Maybe you have a couple of niches and want a way to test them to discover which will be the most viable. If this concern is keeping you from launching your business or moving to the next level, Fabienne Fredrickson provides a couple of ways to approach making your selection. A lot depends on how big your list is.

By Fabienne Fredrickson

5 Simple Ways to Create a Powerful Personal Brand

The term “personal brand” means different things to different people. Think of your personal brand as what instantly communicates your personality and your unique value. It’s what sets you apart from everyone else. Here is where a lot of people get stuck. Everyone tells you that you have to create a unique and compelling brand.  And you have probably been trying to figure out what your brand is all about and how you can make it unique and different. Cindy Schulson lists some success tips to stand out online with your brand and message.

By Cindy Schulson

10 Signs Your Niche is the Root Cause of Your Problems

You’ve heard lots of people talk about the importance of a niche. Having a clear niche brings many benefits, but if you’re struggling to do any of these things – build a targeted list, sell your services, command higher fees, get more referral, attract joint venture partners, earn leveraged income – then the lack of a clear niche may be part of the problem. Cindy Schulson provides a quick reality check to see if your niche (or lack thereof) is the root cause of your problems.

By Cindy Schulson

Coaching Niches – Do You Really Need It?

Do you need a coaching niche? You may resist choosing a coaching niche because you want to help different people with different things, and you know that your coaching skills can be applied to virtually any type of person or situation. You may also resist choosing a coaching niche because you’re afraid of limiting yourself or of choosing the wrong niche. Cindy Schulson lists sone of the biggest benefits you’ll gain with a clear coaching niche.

By Cindy Schulson

Find An Edge and Get More Clients

There’s no doubt about it, competition can be fierce. And it doesn’t make a difference if you own an online business or offline business, it’s tougher than ever. Add to the fact that consumers are smarter than ever before and holding onto their money more carefully, you need to find an edge over your competition. Shannon Cherry shares how you can find an edge and get more clients.

By Shannon Cherry

Do You Need a Niche to Succeed as a Coach?

Can you build a successful coaching business without having a clear niche strategy? Yes, but it will be much harder. Many coaches decide to focus on a particular area, such as relationships. Or they choose a target market, such as working parents. Cindy Schulson explains how you need both of the puzzle to have a true niche.

By Cindy Schulson

9 Reasons Why You Should Pitch Yourself as an Expert

One of the most cost-efficient means to get your message out is to write articles for magazines, trade journals, websites, blogs, and newspapers that reach your target clients. Even if you have average writing skills, if you can create compelling article topics that solve problems for readers, then you’ll find editors who will publish your ideas. And the best part about is that you become known as an expert and you gain exposure to thousands of people—for free! Your cost is the amount of time it takes you to  prepare the materials. Dr. Laureen Wishom provides a list of the 9 reasons why you should pitch yourself as an expert.

By Laureen Wishom

How to Narrow Down Your Target Market

One of the most common mistakes I see business owners make is refusing to narrow down their target market, or decide on their market. When I make the suggestion, some people get very uncomfortable. The main fear sounds something like this: “I’m not going to turn people away—EVERYONE can buy my product/use my services!” You’re right to believe in the value of your product or service as something that will benefit many and all people. BUT, think of it this way.

By Ali Brown

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