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Solo Entrepreneur Articles > Marketing Essentials Articles



 


You already know that content is an essential component to your business efforts. It accomplishes many essential tasks for your business. Content informs website visitors. It promotes and markets your business. Content also drives traffic to your website and builds relationships. However, as Shannon Cherry explains, you may not have considered how content can generate referrals.



You know that referrals are the life of a small business owner. Not only are you getting a prospect from a trusted source, but you have to do very little if any selling. That leaves you more time to run your business and make money. Shannon Cherry shares tips on how to get more referrals.



Success stories and happy customers are your best unpaid sales force, so make it a habit to ask for and gather amazing testimonials that are based on results from real folk.



Have you ever looked at the testimonials on a sales page and thought, “This person would be a great friend, but I have no idea whether or not this product will work for me? The ideal customer testimonial should do more than just say “awesome work”, it should describe the reason why the client chose to work with you and the results they actually got. Michele A. Scism lists some questions she likes to use when asking for testimonials.



A rich pool of testimonials covering all aspects of working with you – from specific products and programs to your personality, skills, and unique talents – will help potential clients feel inspired and confident making a "yes" decision to hire you as their coach… or to invest in your new program. Kendall SummerHawk shares 7 creative ways you can use your testimonials to attract new, ideal clients.



Why do warm letters work so well? Because you are educating your contacts and inviting them to refer to you. This sequence of letters can continue to drive referrals with every new mailing. It’s literally a referral driving machine. Fabienne Fredrickson explains how you’ll generate prospects and referrals at a surprising rate.



When you have a new product you are ready to launch, one of the fastest ways to get the word out about it is through affiliates. Affiliates are colleagues who you partner with to promote your product and then compensate in some way for their help.



Referrals. Everyone wants ‘em, but few are willing to ask for them for fear of seeming pushy, desperate or sleazy.



Testimonials are a low-cost and high-impact tool! Getting testimonials from clients is a crucial element of your marketing plan and become a powerful tool for acquiring new clients. Best of all, testimonials do the ‘selling’ for you, even when you’re not around.



One of the “best kept secrets” in internet marketing is affiliate programs. The key to being a great affiliate is learning how to promote other people’s offers. Here are a few suggestions to get you started.



Gathering client testimonials is such an important part of growing your business — they allow potential clients to see the results your clients have experienced through working with you, and so it makes their decision easier to say yes to you. They feel reassured that they will see results too. And as with any business activity, you need to have a system in place to collect these testimonials. Read on for some insights into quickly and easily getting your client testimonials.



Centers of influence are people who like and respect you and who come in contact with enough people on a daily and weekly basis to be able to regularly refer you to the right people. If you’re looking to get more clients from the people you know best, the center of influence is the way to go. These are business people who are well established, are great networkers and who can lead you to the kind of clients you are looking for.



If you want to start attracting your ideal clients in droves, it's time to do some serious drilling-down to find out as much as you can about that target's critical problems. Without knowing their critical problems, challenges, issues and stumbling blocks, you simply won't be as Client Attractive. The good news is, it's relatively easy to find out everything you need to know about them. How can you become more Client Attractive?




If you're like most people, before you lay down your hard-earned money on a product or service, you check it out first, whether by asking a friend, looking at the customer ratings online, or reading the testimonials. No one likes to buy a lemon, so it just makes sense. If you see enough testimonials from people you "know" it removes the risk factor, and you're ready to dive in. So how do you get great testimonials, especially when you're just starting out?



To dramatically increase referrals, it’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what you’re up to and who your best clients are.



I strongly recommend that, if you are in business, you should publicize testimonials in which satisfied customers say how much they benefited from you or your programs. They are a great way to establish credibility and influence people. But I think we need some ground rules for testimonials if we want to keep them useful and credible.



It can be complicated to figure out how to create raving fans. You may notice that your clients aren’t exactly getting the kind of results you’d like them to get, but you aren’t sure how to give them better results without adding more hours to your programs or raising the prices. Or you have the opposite problem, your clients rave about you, but you are exhausted from spending way too much of your time and energy on each one. Or you aren’t charging enough money, so the business is “full” but your lifestyle is “empty”. The answer is to a make sure you plan your programs and offerings with your clients in mind, that you step into their skins and really see things from their perspective. Put the following 4 strategies in place to have your clients to RAVE about you



If you are one of those who say, “I’ve heard the word ‘affiliate,’ but I don’t know what it is, and I want to learn more,” then this is for you. There are all types of affiliates, but let’s confine ourselves to the online marketing world kind.



Let me share 5 ways you can add social proof to your emails, sales pages, blogs, and website. It’s more than just a traditional testimonial; you can get really creative even if you don’t have a lot of fans for your program or even an actual product yet.



When I ask many of my new Soul Proprietor clients how they are currently getting most of their business, almost 100% will tell me they are getting their clients through “word-of-mouth.” On the surface, this sounds great. It means that you are delivering such outstanding service that your clients are then willing to tell others. That’s a good thing. The only drawback to using only word-of-mouth to attract clients is that it can be very limiting in the number of clients you can get and serve.



I enjoy learning via live events. If you’ve never been to a live event, I highly recommend you try it—and if it’s been a while since your last one, be sure to get out there and go for it!



There are many strategies you can use to increase sales, but one of the simplest and most effective is to get glowing testimonials that perspective clients can read. Testimonials establish you as an expert; they say you deliver what you promised and that you get great results.



Getting visible is great- in fact I’ve crafted this entire blog to support your online visibility, branding, and overall public presence- but without a clearly outlined Profit Path, your visibility ends up being all window dressing and no substance.



Don't use sneaky marketing tricks, they ruin your reputation and your business. Learn what not to do.



Affiliate programs are meant to be a win for everyone involved. So why are affiliate programs ticking people off and costing you both money AND your reputation?



When used properly, affiliate, or referral, programs are fabulous. So knowing that affiliate programs are "so fabulous", why aren't more people using them to their fullest advantage?



In order to maximize the return on your time invested into networking with local professionals, you need to stop thinking one-to-one and start thinking one-to-many.



Pretty much every business owner knows how important it is to continually get new leads into a business. However, much of the effort spent getting those leads would be wasted without doing this very important next step.



Here are 3 ways to make sure your testimonials sell FOR you.



Learn 4 simple steps for harnessing the the power of your raving fans using an affiliate program.



I had no idea this strategy could be as powerful as it is. It wasn't until I started hearing how new clients enrolled in my success coaching programs "found me" via testimonials I had on other woman small business owners' websites that I realized the potential testimonials have to create new leads.



Everyone prefers getting a recommendation for a product or a service. It means they don't have to do the research themselves, or find out whether or not it's for them through trial and error, shouldering all the risk. The same goes for your business.



Do you often attend in-person events, such as workshops, networking breakfasts, and seminars, and as you speak with people you collect a handful of business cards, but then you don't know what to do with them?



Here are 5 tips for easily capturing marketing-driven testimonials.



60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals. Yet when asked about the process they so successfully use to get those referrals and turn them into paying clients, most will have a puzzled, deer-in-the-headlights, stupefied look on their face, and keep quiet. Only a handful of professionals can clearly articulate where their referrals consistently come from and how they turn them into a new business.

Those that do - understand the power of a system and frequency of exposure. To best illustrate this, let's look at how two consultants handle referrals.


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