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Suzanne Evans

Suzanne Evans
Mindset & Marketing Coach


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Articles > Mindset & Personal Development



Women entrepreneurs secretly live in terror that someone will question their value and as a result, they engage in all kinds of sabotaging behavior as a cover up. It happens all of the time — under charging, over delivering, putting up with flakey client behavior, not making enough offers, hoping to get on stage at an event instead of asking outright, tolerating boundary issues with team, answering emails in the middle of the night. What really matters here is solving this issue once and for all. So here are 3 truths that will help you see the value of what you do.



There are times when you may feel your professional confidence wavering. This happens more often to people than you may think as a result of a move, a shift in your niche, networking with a new group and so on. How can you shore up and strengthen your professional confidence, especially as it relates to being in the public eye? Here’s what Fabienne did to build her own self-worth and confidence.



This is a touching story about the power of developing a healthy entrepreneurial mindset.



Have you ever felt like you could… even ‘should’ be doing better than you are? There’s a lot of frustration out there, unfulfilled dreams and feelings of being stuck, and blocked, because you KNOW within you are DESIGNED for GREATNESS. It is not EGO that says that, it is your Truth. You are DIVINE Royalty! STRUGGLE is self made. The other thing is your struggle is UNNECESSARY!



It’s easy, once you have a business up and running, to ‘go with the flow, to no longer take risks and settle for the business that you have. Frankly, that decision to stay where you are may be the riskiest of all. To have more courage in business there are a few tried and true tactics.



This week in L.A., a local news channel did a story on “NoMoPhobia”—a new term to describe the panic some of us feel when we don’t have our cell phones on us. The idea made me chuckle, until I came to realize that it was likely very true. Our attachment to technology has become a very real phenomenon. And for online entrepreneurs, like you and I, it also brings about cyber envy. How many of you can relate to these experiences?



Do you ever wonder, "Who needs my program anyway? This is basic information that I offer. People already know this stuff!" This is so common, but in most every case, this is absolutely not accurate. On the contrary! What’s common knowledge for us, is a secret to someone else.



Have you ever found it difficult to talk about what you do? You know you’re really good at it, but you struggle to articulate exactly what it is you do? You are not alone.



“Chance. Go Directly to Jail. Do Not Pass Go. Do Not Collect $200.” You’ve been busy setting up this game of business and high-finance. You’ve worked hard, rolling the dice, collecting knowledge, picking the cards. But somehow you always end up pulling the “Go to Jail” card. You’re not sure why this happens. But every time you turn around, you find you’ve become a prisoner in your own game.



What makes one person stand out from the crowd and attract attention, while someone with the same level of knowledge or expertise remains unnoticed?



Virtually every self-employed person gets stuck now and then - it's part of the solopreneur path. This article gives you two quick exercises that will show you exactly why you're unmotivated and what it will take to get going again.



One of my favorite sayings goes, “You have to believe to achieve.” I keep it posted all over my office and home, and I find it endlessly inspiring. The idea is that if you don’t believe you can do something, you’re probably going to fail; if you think you’re capable, your chances of success are much higher.



Given that it’s only within the past few decades that women have had the opportunity to flourish as entrepreneurs, it’s no wonder that so many feel hesitant about becoming major income earners. But with the economic changes of the past few years, women are now starting businesses in record numbers. And in the process, facing their feelings and their fears about making more. Which is why it’s critical that as a woman entrepreneur, you get comfortable becoming a “tall poppy”. A tall poppy is the one who stands tall, leading others.



Fear is a paralytic. In business it is a death sentence. Fear prevents us from making important decisions. It keeps us stuck in a blender of confusion. It derails our plans, our progress and our dreams. Ultimately, it drives us right into the waiting embrace of the fear we have been mentally entertaining, and creates the fear as our reality. STOP! Overcome FEAR today by following these 3 tips!



Confidence is the key to all success. It is the entry requirement to the inner circles, to job considerations, to closing sales, to strong client relationships, to becoming a trusted leader, and more. You cannot have success without confidence born from a healthy dose of self-esteem. Discover three tips for protecting your self-confidence.



What’s the real reason people don’t achieve what they want in business? Why do some people become really successful and some people just don’t quite make it. They get to the edge and stop, often just as they are about to achieve the success they want. Not making a decision is a decision in itself.



Those who have attained great success have not just mastered their craft and their ability to take action—they have learned to master their thoughts. From how they see themselves … to how they believe the world views them … to what they expect the universe to give them, they have practiced thinking their success into being. So how can we begin to promote our own success by practicing the art of conscious thinking?



There is no end of self-sabotaging stories that we tell ourselves, the question is how do we get rid of them, what can we do to make ourselves strong, confident and really shine? Do you chose to empower yourself with self-belief and confidence or give in to doubt? Discover four areas to overcome your fears.



It’s said our purpose here on earth is to create, and I see achievement as simply stepping into our best creations. Whether it be making a million dollars, or making our most delicious batch of cupcakes ever, achievement inspires. It encourages us to keep bettering our best and also excites others to reach for the stars as well. One of the best things I ever did for myself, and my success, was to start keeping a success journal. It’s my secret tool to winning big.



Do you find yourself making excuses as to why you have not followed-up with potential clients? Is follow-up last on your list - that one thing that never gets crossed off? How can you work through these “reasons” (really excuses) and move into earning the money and receiving the clients that you so dearly deserve?



Many women get “taken out” of succeeding in their business by a few simple basics. The consequences can range from disappointingly low sales to settling for mediocre results to even throwing in the towel of entrepreneurship. That’s the thing about understanding what takes you out. You need to know what are you telling yourself that makes you play small. And what triggers it. Here are 3 specific reasons why you MUST catch yourself in the act of taking yourself out and reverse that energy into decisive action.



We all have days when we feel less than on top of our game, shrinking and self-doubting, but are you spending too much time on the bottom? Take this quiz to find out how confident you really are.



People often stop themselves by using excuses for not doing something in their business, and in their lives. The thing is, they're not even aware of it. People SAY they want something very badly, that they want a change, and theoretically, that they'd do anything to get it. But when the rubber meets the road, it's a totally different story. How can you make a change in perspective, stop using excuses and "just go for it"?



So many of my clients struggle with the limiting belief of “I’m just not skilled/good/ready enough to charge more for what I do. Well, if you are struggling with that deep inner belief that you just aren’t good enough, or you just aren’t ready, PRINT THIS ARTICLE OUT! Read it to yourself daily. Because I’m about to give you three really good reasons why you are worth every penny that you ask for.



We women business owners tend to ignore money. Here’s an easy way to start shifting your thoughts and put your attention on money in a way that is easy, graceful and innately powerful.



Our mothers may have taught us to say please and thank you, but when it comes to running a business, some of the other things we learned as a girl could hold us back big time. Discover 7 business tips that allow you to still be a lady AND take care of business.



Finding time is not just a matter of time management. That’s an odd thing for a time management coach to say, but it’s true … and important. Finding time is a matter of energy management, too. One of the biggest energy drains that we all experience is F-E-A-R. How can you keep fear from stopping you in your tracks?



It is necessary to create new, positive thought patterns to replace well-established negative thought patterns that keep you stuck in low self-esteem and create a world filled with anxiety, fear, uncertainty and underachievement. How can Truth help you to conquer and slay the negative thoughts that are keeping you a prisoner in a life that does not fulfill you?



Are you dealing with friends or family that just don’t believe in you or your business? Perhaps you go out to lunch with a girlfriend who asks, “so just how any clients do you have now?” in a way that really isn’t very nice, and actually sounds a little competitive. Or what about that call you get from your mom who suggests that now might be a good time to get a full-time job. Don’t worry, this happens to every business owner. Here are four steps to combat negative feedback about your business in a way that works for everyone involved.




A woman entrepreneur’s spirit and faith can often be tested when it comes to marketing and business. For example, let’s say you just signed on a new client, only to have their credit card decline. Or, the new program you were so excited to launch fizzles out with few registrations. We don’t like to admit it, but most women take setbacks like these personally, allowing these situations to stir up painful feelings of doubt, fear or diminished self-worth. Learn my 3 favorite secrets for keeping the faith so that you can continue to grow your business, even when something happens that might tempt you to throw in the towel.



The real reason we make excuses around self-promotion is that self- employed people are afraid of what people might think. Our businesses are such an extension of who we are that we are very careful about how we talk about our businesses and what we say to others about it. The problem is (as I've said so many times before), if you don't market consistently, you won't have clients consistently. Period. So, how can you stop being afraid of what people might think of you?



Sometimes, saying no is the easiest thing in the world. You speak honestly and communicate clearly. As a result, you exercise a lot of positive control over how you spend your day. But other times, the word gets caught in your throat. Breathing gets hard. You're just scared to death to say no. How do you handle this now? Here's a quick quiz to help you understand how you might approach this stressful situation.



Playing your Business Goddess Bigger Game goes beyond running a successful business. It goes beyond just having fun and being creative. It goes to the deeper reason why you are in your business and the dream you only dare to write in your journal. Isn’t it time to let that dream--that Bigger Game--out to play? I’d like to share four questions to get you starting in playing your own Business Goddess Bigger Game.



Think you're unlucky in business? Here are my seven magical steps to being a lucky solopreneur.



To trust and surrender and just be in the moment was my special gift that day. It occurs to me that this is a broader truth that relates to my life and my business, and yours too!



It's easy for solopreneurs to be stuck and not even recognize it. In this article Sue Painter gives you the signs of being stuck and a four-step process to get unstuck and get your business going quickly.



When we allow ourselves to worry needlessly about anything, we simply create a story that does not need to be told. What reality do you want to live in?



As a solopreneur, you take a risk when you put your time and money into building your business. Sue tells you how to have predictable success and the first two steps you take to get that.



I was conducting a session last week with a new Revenue Breakthrough Mastery Participant and we were reviewing what to say in an initial session with a potential client. After I gave her an example script, she said to me, “Monica, I think that sounds great, but I would never have thought to say that to her. I just wouldn’t have come up with those words. I just don’t have that kind of confidence in marketing myself or putting myself out there. It just makes me want to hide in my room, or take more nutrition classes, or just do anything but go out there and try.” Can you relate?



One of my favorite sections of Woman's World is “Old-Fashioned TV Wisdom” where they share some wise words gleaned from old TV shows. One of these tidbits of wisdom appeared a couple of weeks ago and was from the old Cosby Show. Learn how it applies to you and your business.



Creativity coach, Eric Maisel outlines 6 stages of a project and why anxiety creeps in at each one. This article deals with what is needed at each of these points of paralysis. Ali's suggestions are based on Maisel’s recommendations and the hard lessons she's learned when she's hit these impasses herself.



If your marketing plan includes giving workshops then there are three skills you must learn.



I think fear is so misunderstood these days, especially in business. Fear is getting a bad rap.



Here's an important truth for you: You will fail many times on your road to success. It’s part of the formula, in fact. So how do you deal with failure?



The VIVA Formula is an acronym I apply to a variety of situations in business. It consists of 4 simple steps that can be applied to marketing, selling, building buzz… you name it.



Finding time to untie the knots that keep you tangled and stuck on a project may lead to some surprising discoveries for you. The more you are open to listening to the Inner Wisdom that you bring to every moment of your life, and to learning new things about yourself, the more quickly you’ll be able to get back on track.



Finding time to actually SOLVE problems is one of the most energizing things you can do! Just watch as one problem successfully solved leads to a dramatic increase in your confidence and energy for taking on new challenges – even in areas that are totally unrelated to your original problem.



Call it flummoxed, frustrated or bamboozled … when you are engaged in a prized project, or even fulfilling an ornery obligation, getting stuck can sour your whole day! So what can you do? Here’s an excellent strategy to help you step beyond stuck.



As an entrepreneur, or someone who is thinking about becoming one, you realize that most of what you do is make lots and lots of decisions. It’s not easy making all those decisions alone, and you probably have a process for making the tough ones. But what do you do if you find yourself in analysis paralysis?



Belief begins with believing in yourself. Sometimes it can be hard believing in yourself. There have been those giving you feedback all your life. Some of the feedback has been positive and some not so positive. So how do you become Wonder Woman (or Batman, if you like)?



What makes something a business vs. a hobby? Now I certainly don’t claim to be the expert here, but here are a few of the things that have made the difference for me.



What keeps people from implementing? People get stopped from implementing new ideas for several reasons. Are you stopping?



As a business mentor coach to solo-entrepreneur women, I work with women in all types of services businesses. You get excited talking about new marketing ideas, income opportunities and creative ways to package your programs and create products. Then something happens. The excitement stalls out. The inspiration drains from your body, and you can’t remember what you were so pumped up about. What happened? Here are 5 habits that can sneak up on you and pull you into the cycle of doubt.



Here are some tips if you too are feeling the urge to transform and you’re afraid it might harm your business or reputation.



If you're a solopreneur who is struggling to make your money, this article will help you pinpoint what's got you stuck. Do the quick exercise you'll find at the article's beginning and find out where to go from there.



Do you know that you have the power to succeed at everything you do right now, this minute? Are you surprised? Your thoughts control the actions that create your successes or failures. So if your thoughts are the foundation for success, if we spend some time focusing on the type of thoughts that are typically manifested and the ones that create success, you'll have the tools necessary for self-empowerment.



Your self esteem is one of the main indicators of how well you will do in your business as a solo professional. You can build self esteem using simple daily practices that take about 10 minutes a day. Find out how, and why self esteem is increasingly important in our world economy.



For a solo professional, knowing how to make things happen in your business is key. And while you definitely need basic business skills, the ability to manifest what you want in your business will make all the difference in your ability to serve others. Here are three steps to get you on your way.



Delegating is a must-do part of everyday business life. But most woman struggle with delegating because they’re often afraid they’ll come across as “too bossy” or “too demanding.” You don’t need to delegate with the brusqueness of a man, nor do you need to turn into a you-know-what just because you’re requesting someone do something for you. They key is to know how to stand in your power as a woman AND as a leader. Let me help show you how with these three simple tips



Do you keep yourself from moving forward by getting stuck in having things just exactly right? Entrepreneurs can fail to build business by being perfectionist. Find out why curiosity is a better habit than perfection.



Have you thought about investing in a higher level coaching program but held back because you think you might get ripped off? Sue talks about the root of this fear, and provides a way to check yourself before you decide to take your business to a much higher level.



Entrepreneurship requires a certain personality and a willingness to see plans and problems from more than one point of view. Being an entrepreneur also requires courage. Sue talks about the top three courage-builders for her own businesses and why personal growth is required to be a successful entrepreneur.



It happens to all of us small business owners. Things are hopping along in our businesses: we are growing our lists, increasing our visibility and attracting new clients, and then suddenly… BAM! The gremlin inside you starts whispering sweet nothings, accompanied by a dull ache in your stomach or a tightening of your throat. Everyone, business owner or not, has some versions of this destructive self-talk. Here are seven tools for creating awareness and shifting your energy quickly.



Love in your business makes your day feel full of joy. You are engaged and alive. You feel like you just resuscitated lives by helping make someone’s life better through your product or service. Love is that spontaneous flow of inspiration and ideas that you don’t know where it’s coming from, but you trust it for how awake and engaged you feel and the impact you can see you have on others. Here are 5 ways you can consciously practice infusing love in your business.



Learn 3 insights and mind shifts the author had from attending Ali Brown's SHINE event and see how you can apply these lessons in your own life and business.



So often we were taught when we were young or even in college that the only way to make big decisions was by writing a pro and con list. I don’t know about you, but whenever I try doing that, I end up still sitting there wondering what to do. There’s more to making a decision than the logical issues, and there’s more than one way to go about making important decisions. Here are my top 5 favorite ways to make decisions in business.



Most entrepreneurs get stopped because of the stories they tell themselves that spring from these types of questions. These are what I call “Yeah, buts” and “What ifs”.



Have you ever noticed self-confidence is very much like money? It may not buy happiness, but it sure makes the journey more fun. And when it comes to money, they say the rich tend to get richer, while the rest of us wish we were better off. Here are 13 tips to be more confident!



I am hopeful about lots of things, such as my business, my family and my world, but mostly I am hopeful about what I have to offer. That's what this article is all about -- what YOU have to offer. How you use that to attract clients, help more people, shape your life and transform your world.



The "one thing" you can do to build your business is often the "one thing" you most consistently avoid. Find out the four things that most often stop solopreneurs and how to overcome them.



If you desire to break into six figures and you haven’t reached it yet, (or you’re already in six figures and you’re frustrated, trying to double that) chances are good that you may be struggling with a few sneaky little self-sabotage mistakes that are keeping you from surging ahead with your income.



Most business coaches don't go near talking about fears and doubts, but my experience has shown me these lower level energies are extremely crucial to address if you are serious about being an EnergyRICH® Entrepreneur.



Every day you are faced with making decisions in your business. You are looking over your year and planning the next program you want to offer your clients. Do I launch it in this month or that month? Do I support it with this marketing strategy or do I use that one? Which virtual assistant do I hire? We search for information, ideas and resources outside of us and then at some point you have to bring it inside and make your own decision. This is where a well developed sense of your intuition to support your decisions is critical to your success. Here are 7 steps to help you hone your intuitive sense.



Over and over I see women entrepreneurs who are multi-talented, brilliant, hard working, warm, loving, humorous and passionate. Often overwhelmed and unsure, they have been selling themselves short. What are they missing?



There's one marketing condition I see over and over with my clients, and it's called "but-I'm-not-an-expert-yet-itis". These people are afraid to play bigger because they think it's not their time yet. (The important words there being "they think".) Please listen carefully: This attitude will kill your business and take years off your life! It's VERY important to position yourself from the get-go as an expert in what you do.



Most of us think that confidence is the product of the things we do. We think that after we learn a new skill or complete a university degree, we will feel more confident. I am proposing to you that we don’t need to accomplish things before we can feel confident.



Have you ever felt confused when it comes to your business? Maybe you've felt unsatisfied in your business, longed for some challenges, or knew you wanted to enter a new phase or direction of business, but just felt unsure about what to do or how to go about it. Whenever this topic comes up with my clients (as it has also come up for me), I've learned to notice that it isn't really about confusion, it's more about fear of success.




When I think of all the mistakes I've made in my business (some small and some not-so-small) it's important to remind myself that “perfect” doesn’t equal more successful.



The key to a fulfilling life is attuning according to who you truly are. It is that image in the mirror, naked and unadorned that is your true self.



Most entrepreneurs get stopped because of the stories they tell themselves that spring from these kind of questions. These are what I call "Yeah, buts" and "What ifs". Usually they aren't anywhere near true, but you repeat them so often that you begin to believe that they are. And then that's where your energy goes. When your energies aren't aligned, you can't figure out what to do next (or if you do, you push your way through it and then wonder why you feel exhausted, burned-out or frustrated).



At one time I thought that how I spent my time was the essential ingredient in determining how well I succeeded. That's so true but I now also realize that how I think determines how I spend my time, so I go a bit deeper.



Everyone relates to the fear we face trying to succeed as entrepreneurs. Whether you're just gathering the courage to strike out on your own, or you've been at it for a while, at some point you're going to have to know how to prevent fear from stopping you from going after your dreams of building a successful small business.



I believe one of the things that prevent people from fully realizing their creative potential is the idea of stereotypes. They think they cannot be creative because they don't look, act, live, etc., a certain way. And, unfortunately, that belief can become so powerful it truly does cripple their creativity.



I've had the opportunity to watch Favre over the years, and I realized how his career provides some valuable business-building lessons. How? Because success is success, whether you've built a multi-billion dollar company, written a dozen best-selling novels or are a famous quarterback. Many of the same mindset and principles are the same no matter how the success manifests itself.



Do you sometimes wonder what’s the point of setting intentions? Some solo-preneurs set goals and intentions with joy; but others sabotage their business success by subconsciously waiting for their intentions to bomb. Which is it for you?



The story behind the successful creation of my first Tips Booklet. How I got started. How I marketed it. A blueprint for how YOU can do the very same thing with your own Tips Booklet to start or expand your own profitable business.



What's your definition of success and how does it affect your success?



Tings that appear or seem too big to manage might be easier to overcome than you might think. Read on to fine out why "if you can't, you must."



Learn the 5 key reasons people get stuck and how to overcome them.



Claiming and giving voice to what we want isn't just a skill we can practice; it's a mindset that bubbles over into creating the business and the life we dream of.



How do you break new ground even when you're afraid? How do you move forward toward a big goal or dream when the thought of what you'll need to do is overwhelming?



Learn the Simple Secret to Creating an Extraordinary Business.



Plagued in life by the feeling that you should be scrambling, right this minute to make something happen. Here are some guidelines on how to "let go."



If everything always stayed the same, day in and day out, what would your life be like personally and professionally? Would you be growing as a person? Imagine stepping into new experiences with an explorer's sense of adventure and curiosity! When you open your mind and your heart to possibilities, amazing things can happen! Learn how, read on...



To what extent does fear rule your life? How is fear controlling or motivating you? If your life is ruled by fear, learn powerfull tips that will empower you to take charge of your life, NOW!



Life is full of uncertainty and unpredictability. Learn concrete ways to feel more in control of your life regardless of your life situations at home or at work!



Discover the tools to manifest your intentions into reality.



Some people thrive on change - they love it and even create more of it. Others view change with anxiety and resistance. Often times we react to it; we try to control it; we create situations and problems to avoid dealing with it. If you're facing (or anticipating) one change or several changes, these tips will help you navigate through transition and help you land on your feet.



Fear of success/failure are two sides of the same experience. Both results offer opportunities for self-discovery and change. Developing the clarity to know who you are on the inside is a key ingredient to achieve rich outcomes with ease, strength, and focus!

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