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Ban The Comfort Zone in Your Business




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Email | Comments | More by Shannon Cherry, APR, MA

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More Solo Entrepreneur Articles > Mindset & Personal Development Articles > Visions and Goals Articles


It’s easy to stay in the status quo, especially in business. It is very, very tempting to just stick with doing the things that we have always done and doing them in the same way we have always done them. After all, things are going okay, and you know the effort your are putting in will eventually reap some results.

However, staying in your comfort zone and refusing to expand your mind and your horizons can cause you and your business to fail.

There is an old saying (probably made up by someone who was afraid of trying new things) that says, “If it isn’t broke, don’t fix it.” And although it is true in some cases, you also cannot increase your profits by staying put and doing things the same way all the time. After all, candle light wasn’t broken but we are all glad that electricity was harnessed. Electric light is still light but it is certainly a big improvement over candle light, right?

New ideas come along every day in the world of business. But they only happen when we learn to stretch a little and get out of our comfort zone.

Let me share a personal example. If you haven’t guessed it before now, let me confess I am a bit of a control freak. I have a hard time letting go of tasks which I know I can do even though they might not be the best use of my time. (My philosophy has been I can do it faster than explaining it!) So after so bullying from a good business friend, I am relinquishing some more off my plate, so I can focus on what matters: not the tasks, but the business.

In order to continue to invest in yourself, you must be willing to leave your own comfort zone. Just because what has worked is still working it doesn’t mean that there are not newer, better and more efficient ways of doing things.  After all, you don’t know what you don’t know.

Nobody is saying that new is always better. But the only way you’ll know for sure is investigating new ideas yourself and then adapting the ones that can help you to your business.

Invest in yourself by increasing your knowledge and don’t be afraid of trying new things and new ways of doing things. These things really are the secrets of success and not just in the world of business but in life itself.
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About the Expert:
If you're looking for unique and innovative ideas to help attract more prospects, sell more products & services, and increase visibility & credibility, you need to connect with Shannon Cherry.


© Copyright 2012, Shannon Cherry



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