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Solo Entrepreneur Articles > PR Articles

Networking and learning new ideas to implement in your business is critical, not only for effective Client Attraction and marketing, but also for increasing your business growth and succeeding to the next level. Fabienne Fredrickson shares tips on how to make the most of a live event.

Do you groan to the mention of the dreaded phrase "elevator speech?" Krista Martin shares with you a very simple formula for you to use when you meet someone new.

Are those the words that haunt your nightmares? Cause you to flee in terror at networking events? If so, you’re not alone. Lots and lots of entrepreneurs struggle with the “what-do-you-do-in-30-seconds-or-less” statement. Michele Pariza Wacek gives you 3 keys to creating an elevator pitch that rocks.

If you are just getting started and are looking for networking opportunities and speaking gigs, I have one very big piece of advice: Start locally. Here’s why this is so important when you are ramping up.

While online marketing absolutely works, combining it with offline strategies and methods will build your business so much faster. Doing both in parallel will bring you more opportunities, relationships and clients than if you just did one or the other.

Dr. Laureen Wishom lists her top 12 networking tips that she shares with all of her new clients. Hopefully these tips will help you build those strong relationships that will eventually turn into a new client, a sale, a collaboration or resource partner.

What events have you wanted to attend to further your business growth and personal growth? Fabienne Fredrickson shares strategies on how to get the most out of a live event that aren’t rocket science, but sometimes a solid reminder is all we need to make a good event a great one!

How do you find your clients if you don't live anywhere near networking events? Perhaps you are dutifully heading out to local networking events and your ideal clients just aren’t there. And when you do meet a client, it is few and far between. Monica Shah provides solutions if you are struggling with this problem.

If you’re an entrepreneur who also has a day job and is building your side business on your lunch hour, nights and weekends then you’re a Moonlighting Entrepreneur. What you need to know about your situation is that everything about you is different, especially the time you have to build and market your growing business. As a Moonlighting Entrepreneur you’re already challenged by how much time you have to work on your business every day. Jeannie Spiro shares creative ways of network marketing so it won’t be nearly as challenging.

Many people complain that networking is a waste of time, but there is simply nothing that compares to going out and meeting people in person. And there is no amount of Internet marketing or social media that can and ever will replace it. Monica Shah shares three grave mistakes you could be making if you are finding that networking isn’t working for you.

When you meet someone for the first time at a networking event, there are types of informational components that must be exchanged in order to start building a relationship and initiating the ‘know, life and trust’ factor. Dr. Laureen Wishom shares her tips on making connections.

Your elevator speech is the way you succinctly explain what you do for people you meet at networking events. Let’s say you’re at a holiday party. You are mingling with people you don’t know, enjoying appetizers and drinks. That’s not the right time to start with your regular elevator speech created for networking – it’s way too business-like. Fabienne Fredrickson explains how to create a conversational elevator speech for holiday socializing.

Shannon Cherry provides great reasons why live events are good for you as a business owner.

Attending events can change the course of your business almost overnight. Kendall SummerHawk shares her 5 favorite tips on how to confidently, authentically and ethically take advantage of your opportunities to grow your business.

You have to get out from behind your computer and be willing to jump into the environment where the information, the people and the opportunities are present in abundance. Kendall will share with you 3 simple tips to help you get out of hiding, get some much-needed visibility and build your business by attending live events.

Some people get frustrated trying to fill their practice by networking. They are expecting faster results from networking. Fabienne will explain how to make the most of the process and set your expectations. Networking is a lot like dating and one of the best ways to attract clients.

You’ve got your suitcases packed, your airline booked and you’re on your way to a live event. But you’re a little nervous. You’ve already spent a bunch of money, you’re about to spend a bunch more on hotels and food, not to mention the time away from your business and life. Will this turn into a good investment (i.e. help your business grow) or will it end up being just a waste of time and money?

Look, I get it. Attending events can be a big deal. There’s travel costs, time away from work, time away from the family, etc. etc. So why on earth should you bother? And with all the classes and programs out there, you can get all the learning you need without leaving your house too. Right? Well that’s not exactly true. Here are 3 reasons why you MUST make attending events a part of your marketing tool kit.

In case you haven’t been paying attention, there are more events out there then you can shake a stick at. And every time you turn around, even more events pop up. For the most part, I’m glad there are so many events because there are many good reasons to attend them. The networking, the learning, the “getting out of your rut and exploring new ideas” and more. But the problem is, how do you decide which events are worth you spending your hard-earned money (not to mention your time) attending and which are the ones you should skip?

The benefits of a strong network are plentiful. Surrounding yourself with successful people will help you meet more successful people, which can only further your goals and enhance your success in all of your endeavors. Contacts are the key to success because more contacts mean greater leverage. Therefore, when you are looking for information and ideas, don't hesitate to look outside of your circle of friends and associates.

There is simply nothing that compares to going out and meeting people in person. And there is no amount of Internet marketing or social media that can and ever will replace it. If you are finding that networking isn’t working for you, it’s because you are probably making one of three grave mistakes.

Want to be seen as an instant expert? Or, do you want instant feedback on a product you are developing? One of the easiest ways to do this is to sponsor an event.

To make networking even more effective for you (and to quickly increase your results), you’ll want to not only try to meet your ideal clients, but strategic alliances as well. Who are your strategic alliances?

There is ONE thing that I believe in very strongly that past networking experts talk about over and over again. Getting LOTS of people in your network. The more people you know, and the more people know YOU, the more likely you are to attract LOTS of new clients through networking and referrals.

Sometimes it is WHO you know that counts, like when you’re trying to accomplish something and need help. On the path towards expert status, you will need others to reach the destination. Here are some more tips, on how to network.

Out-of-town events are an investment in yourself and your business – one that you can easily offset with new contacts, strategies, and tools to boost your bottom line. Consider these strategies to get the most from your conference well before you head to the airport.

There are a few different types of professional networking events, one of them being the "free-for-all." That's the kind of networking where you're basically thrust into a roomful of people who seemingly know each other and are supposed to introduce yourself. Ouch! That's not always easy, even if you feel like a born networker. A tactic I use when I'm feeling really overwhelmed by a roomful of people I don't know is that I pretend it's my own party. That's right, as if I'm the one who organized the shin-dig in the first place.

Take some time to make sure your 30-second commercial is benefit-oriented, concise and clear. (Could your 8-year-old nephew figure out what it is you do if you practiced it on him?) Most importantly, your goal should be for someone who hears it to eagerly reply, "tell me more" instead of "so what?"

When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. “My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of… blah blah blah.” Many coaches and consultants talk about coaching ad nauseam, “What is coaching, are you coachable, what is your coachability index, who is the coach, blah blah blah”. Ideal prospects are motivated by: The Motivators. Here is a list of the top 10 reasons, results or benefits that make people buy, according to Jim Edwards and David Garfinkel in the ebook entitled “Ebook Secrets Exposed.”

The first thing most entrepreneurs do when they go into business is to have a box or two of business cards printed. Very little thought goes into the design of these little promotional dynamos even though it is probably the most important marketing tool you could ever have. And, very often, it is the only printed marketing piece many business owners ever get around to producing. While I believe that every business should have a great looking business card, there are some other — or additional — ways that you can make a memorable impression in your marketplace.

Over the years I've developed specific strategies that help me turn connections into gold (literally!) and I share many of them in my step by step Secrets of Master Networkers program. But right now I want to give you three simple "connecting" tips that will make a huge difference in your business.

When students ask me what's my secret to "getting ahead" in life and business my answer could easily turn into a weekend seminar. But one of the things I credit for my success is spending less time in the office.

The single fastest way to get clients and grow your business is to get in front of people and get in front of them IN PERSON! There is nothing like a one-on-one connection to build the know, like, and trust factor, as well as hold someone's captive attention.

You’ve got a business—now you need customers! While there are many ways to market your business, one of the best ways is through networking. Networking is a marketing method that also brings traffic to your website. More traffic equates to more potential sales. Networking is a personal way to get more business, and best of all—it’s free!

Whatever kind of writing you do, knowing how to successfully network and meet people is critical to your success. You can leverage networking opportunities to increase readership of your books (people love to know authors and to tell people they personally know the author of the book they're reading) get clients for a coaching or copywriting business, or line up speaking opportunities.

The biggest investment you make into networking is your time. And most people don’t budget it adequately to maximize their results.

Even though business networking can quickly put you in front of how new prospects, help you create life-long strategic alliances, get more referrals and simply find people you really enjoy hanging out with, majority of professionals have no clue how to make their networking count. Sound familiar?

People like to be talked to not talked at. If your focus in networking is only to get clients to build YOUR business, that's what people will pick up. Creating connections naturally opens the door to referrals. Learn valuable tips on attraction and networking.

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