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In case you haven’t been paying attention, there are more events out there then you can shake a stick at. And every time you turn around, even more events pop up. For the most part, I’m glad there are so many events because there are many good reasons to attend them. The networking, the learning, the “getting out of your rut and exploring new ideas” and more. But the problem is, how do you decide which events are worth you spending your hard-earned money (not to mention your time) attending and which are the ones you should skip?
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The benefits of a strong network are plentiful. Surrounding yourself with successful people will help you meet more successful people, which can only further your goals and enhance your success in all of your endeavors. Contacts are the key to success because more contacts mean greater leverage. Therefore, when you are looking for information and ideas, don't hesitate to look outside of your circle of friends and associates.
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There is simply nothing that compares to going out and meeting people in person. And there is no amount of Internet marketing or social media that can and ever will replace it. If you are finding that networking isn’t working for you, it’s because you are probably making one of three grave mistakes.
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Want to be seen as an instant expert? Or, do you want instant feedback on a product you are developing? One of the easiest ways to do this is to sponsor an event.
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To make networking even more effective for you (and to quickly increase your results), you’ll want to not only try to meet your ideal clients, but strategic alliances as well. Who are your strategic alliances?
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There is ONE thing that I believe in very strongly that past networking experts talk about over and over again. Getting LOTS of people in your network. The more people you know, and the more people know YOU, the more likely you are to attract LOTS of new clients through networking and referrals.
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Sometimes it is WHO you know that counts, like when you’re trying to accomplish something and need help. On the path towards expert status, you will need others to reach the destination. Here are some more tips, on how to network.
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Out-of-town events are an investment in yourself and your business – one that you can easily offset with new contacts, strategies, and tools to boost your bottom line. Consider these strategies to get the most from your conference well before you head to the airport.
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Many business professionals look at marketing completely on the surface. If your business tends to market by simply advertising, handing out business cards or flyers, it may be missing a few key ingredients. Along with getting word out about your business (the “Know” factor) your marketing should be focused on building relationships. When you focus your marketing on building relationships, you are taking the first step towards potential clients getting to know, like, and trust you.
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There are a few different types of professional networking events, one of them being the "free-for-all." That's the kind of networking where you're basically thrust into a roomful of people who seemingly know each other and are supposed to introduce yourself. Ouch! That's not always easy, even if you feel like a born networker. A tactic I use when I'm feeling really overwhelmed by a roomful of people I don't know is that I pretend it's my own party. That's right, as if I'm the one who organized the shin-dig in the first place.
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Take some time to make sure your 30-second commercial is benefit-oriented, concise and clear. (Could your 8-year-old nephew figure out what it is you do if you practiced it on him?) Most importantly, your goal should be for someone who hears it to eagerly reply, "tell me more" instead of "so what?"
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When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. “My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of… blah blah blah.” Many coaches and consultants talk about coaching ad nauseam, “What is coaching, are you coachable, what is your coachability index, who is the coach, blah blah blah”. Ideal prospects are motivated by: The Motivators. Here is a list of the top 10 reasons, results or benefits that make people buy, according to Jim Edwards and David Garfinkel in the ebook entitled “Ebook Secrets Exposed.”
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You’ve got your suitcases packed, your airline booked and you’re on your way to a live event. But you’re a little nervous. You’ve already spent a bunch of money, you’re about to spend a bunch more on hotels and food, not to mention the time away from your business and life. Will this turn into a good investment (i.e. help your business grow) or will it end up being just a waste of time and money?
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Look, I get it. Attending events can be a big deal. There’s travel costs, time away from work, time away from the family, etc. etc. So why on earth should you bother? And with all the classes and programs out there, you can get all the learning you need without leaving your house too. Right? Well that’s not exactly true. Here are 3 reasons why you MUST make attending events a part of your marketing tool kit.
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The first thing most entrepreneurs do when they go into business is to have a box or two of business cards printed. Very little thought goes into the design of these little promotional dynamos even though it is probably the most important marketing tool you could ever have. And, very often, it is the only printed marketing piece many business owners ever get around to producing. While I believe that every business should have a great looking business card, there are some other — or additional — ways that you can make a memorable impression in your marketplace.
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Over the years I've developed specific strategies that help me turn connections into gold (literally!) and I share many of them in my step by step Secrets of Master Networkers program. But right now I want to give you three simple "connecting" tips that will make a huge difference in your business.
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When students ask me what's my secret to "getting ahead" in life and business my answer could easily turn into a weekend seminar. But one of the things I credit for my success is spending less time in the office.
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The single fastest way to get clients and grow your business is to get in front of people and get in front of them IN PERSON! There is nothing like a one-on-one connection to build the know, like, and trust factor, as well as hold someone's captive attention.
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You’ve got a business—now you need customers! While there are many ways to market your business, one of the best ways is through networking. Networking is a marketing method that also brings traffic to your website. More traffic equates to more potential sales. Networking is a personal way to get more business, and best of all—it’s free!
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I remember when I was introduced to the concept of “business networking” when I started my first business. I thought, I will NEVER be able to do this. I remember getting ready to go to my first networking event and whining to my husband (then boyfriend), “I was miserable at this kind of thing when I was dating! How could this ever help my business?”
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Whatever kind of writing you do, knowing how to successfully network and meet people is critical to your success. You can leverage networking opportunities to increase readership of your books (people love to know authors and to tell people they personally know the author of the book they're reading) get clients for a coaching or copywriting business, or line up speaking opportunities.
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Sadly, so many entrepreneurs shy away from creating connections and building a powerful network because they question whether they even have something of value to share; or are afraid of what would actually happen if a person wanted to become a client; or worry about being ready or measuring up if someone actually does send business their way ...
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The biggest investment you make into networking is your time. And most people don’t budget it adequately to maximize their results.
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Even though business networking can quickly put you in front of how new prospects, help you create life-long strategic alliances, get more referrals and simply find people you really enjoy hanging out with, majority of professionals have no clue how to make their networking count. Sound familiar?
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I remember being introduced to the concept of "business networking" when I started my first business. I thought, I will NEVER be able to do this. I remember getting ready to go to my first networking event and whining to my husband (then boyfriend), "I was miserable at this kind of thing when I was dating! How could this ever help my business?" And then I realized about networking what I've come to know about so many aspects of building business ...
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People like to be talked to not talked at. If your focus in networking is only to get clients to build YOUR business, that's what people will pick up. Creating connections naturally opens the door to referrals. Learn valuable tips on attraction and networking.
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