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Public Relations Articles
Whether your business is new or you are expanding your offerings, the very first thing you want to do is let people know what you are up to. The more people who know, the better your chances of getting referrals which will help get your client pipeline flowing. Fabienne Fredrickson provides strategies to quickly educate your environment about your business with a “Warm Letter of Introduction”.
Many coaches and consultants dream of getting national media coverage, but neglecting the local press could actual hinder your results – in more ways than one. Shannon Cherry lists how getting local press coverage is a big step in the right direction.
If you a trying to get more visibility and credibility by getting national publicity for you or your business, you need to know you’re not alone. Tens of thousands of people are trying to do the same thing. And there’s nothing wrong with that! You ARE missing out on great publicity opportunities, however, if you don’t focus on local media as well.
You already know that customer testimonials and "social proof" can be very powerful, and can go a long way in convincing your prospects to work with you. Written testimonials are great, but video testimonials are even more compelling. Only problem is, your clients may not be familiar with how to create a video testimonial for you. Well, here are some simple instructions that you can give to your customers so they can record a quick video testimonial for you.
Have you taken a course or attended an event lately that you just loved. Don’t be afraid to write a testimonial. Testimonials are one of the most powerful tools you can use to get your name out in front of a wider audience. Yes, you are helping the person you are recommending, but also, you can really boost your business by making good recommendations.
Credibility is one of the rarest yet most powerful commodities in your business. If you have credibility, you’ll be able to get people on email lists, get joint venture partners and get others to buy with ease. Without credibility, nobody will give you their credit card.
The staying power of visibility- not just to be seen, but to be MISSED, is to be sought out, to be longed for. This is all part of the emotional imprint that your business leaves on others. Here are 5 tactics to make a lasting emotional imprint on your audience so they miss you when you’re not around and keep you top of mind.
You have to make it easy for people to do business with you. It doesn’t matter what you’re selling — products or services. And it doesn’t matter what type of business you’re in. Never, ever, ever make your prospects and clients work too hard to do business with you. What do you need to tell them every single time?
The “out-of-office” emails that people send when they are, well, out of their office, can be very annoying. Here are a few ideas to think about when deciding what you want your message to say to people.
It’s so difficult to brag. It just feels wrong and we certainly don’t like to listen to other people toot their own horn however being able to do so successfully can mean the difference between making a sale or not. It can make the difference between forging a partnership or not and it can make the difference between establishing your credibility and authority, or not. So how do you toot your own horn successfully?
Want to know one of the biggest challenges women face when trying to grow their idea, knowledge, or service based businesses? It’s how to quickly build an expert reputation and start to have a name people in your target market know, seek out, remember and recommend. Because if you don’t, you’ll get lost in the marketing clutter and struggle to get enough leads and clients.
When most people think of entrepreneurs and philanthropy, Microsoft CEO Bill Gates comes to mind, as do media moguls such as Oprah Winfrey or high-earning superstars like Angelina Jolie. But whether you’re a solo-preneur barely making ends meet or managing a team of 20, there are plenty of ways you can leverage your business to make a real impact on your community, and they don’t have to involve an out-of-pocket donation. Here are a three easy ways you can incorporate philanthropy into your business model.
Of course you want big time visibility for your business, you want to be the Go-To person in your field. But are your actions supporting fleeting “Teflon” visibility where you’re hot one minute then slip out of site the next; or do you want “Velcro” visibility where you’re IT and you stick? Here are Nancy's tips for visibility that sticks.
If you're like most people, before you lay down your hard-earned money on a product or service, you check it out first, whether by asking a friend, looking at the customer ratings online, or reading the testimonials. No one likes to buy a lemon, so it just makes sense. If you see enough testimonials from people you "know" it removes the risk factor, and you're ready to dive in. So how do you get great testimonials, especially when you're just starting out?
Let’s take a look at a few ways to catch your journalist’s eye and become the go-to source for great reporting.
Do you have an online business? If you do, the second question is how are you doing? The bottom line is always the uppermost concern in your mind. To that end, creating expert status may be just the thing to catapult your business to the next level.
In spite of the fact that so many of us are trying to build up our businesses online, many of us still attract almost all of our customers from a local market. So how do you reach local customers? Many business owners have become experts at reaching customers out of their area, but how do you target people right where you live? Here are three tips to help you successfully market to your local area.
Hosting an entrepreneurial event is your very own film premiere or book launch, an opportunity for greater exposure, and a powerful way to engage new clients, leverage your brand, increase profits, and generate some fantastic PR. It is an exhausting process, but one that is highly rewarding when planned and executed well. Our cut-out-and-keep guide contains vital tips and essential information to set you firmly on the path toward event hosting success.
You can leverage any media appearance to your advantage. Here’s how!
Let's say that you can get the visibility you want and attract all the new leads you want, the next hurdle to overcome is turning those prospects into paying clients. Often the big reason why prospects don't buy is because they simply don't believe you. Fortunately, that can be easily changed.
Using an attention-getting delivery service like FedEx, UPS or Priority or Express Mail Service, send a “media kit” to the editor of your local newspaper, radio station or other media outlet that introduces you and contains information that firmly establishes you as the local expert in your field. For the whole story on this tip, and some ideas for what to include in your kit, read on.
The objectives of good PR are to build awareness, to stand out from the crowd, to deepen the relationship with existing customers, and to gain new ones. And it’s not difficult to do—not if you know the insider secret of how to attract the media’s attention. There’s just one very simple rule you have to stick to if you want to succeed beyond your wildest dreams. All will be revealed soon.
Have you been waiting for the “right time” to get to work on your platform? There’s no time like right now to get going, and with the New Year, you’ll have some momentum to keep going. Here are 12 great tips for building your platform... and please note...these are NOT marketing tips, they just show you how to live as you build into your greatness.
The saying "it's not what you know, but who you know" is one of the truest phrases ever uttered. Whether you're just starting out as a solopreneur or leading a multi-million dollar venture, having contacts who are well connected themselves is a major boost to your business. But how can you tell which contacts will be most helpful? And how do you cultivate mutually beneficial relationships with these movers and shakers?
Becoming a regular guest on radio shows is an innovative and surefire method of publicizing your business and getting your message heard. Here are six tips on making yourself the kind of guest every radio host and producer will want.
Getting visible is great- in fact I’ve crafted this entire blog to support your online visibility, branding, and overall public presence- but without a clearly outlined Profit Path, your visibility ends up being all window dressing and no substance.
Putting together a Press Kit can be a great marketing tool to use to bring more exposure to you and your business. There are a lot of myths about Press Kits. The truth is a Press Kit is an awesome way to bring more exposure to you and your business AND get you noticed!
Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? What should you do then?
As a coach, consultant, author or speaker or other small business owner, you are always in the mode of creating your "expert status." That means that you know enough about your clients, their needs and desires and solutions to help them, that you can claim expertise in this area. With social media, it's easy to create and share real examples of your expertise. Here are 5 easy examples of how to post pictures on Facebook to build your "Celebrity with Integrity" platform.
As you increase your level of visibility, you need to have a plan in case you say or do something in public that gets misunderstood, misinterpreted, or was simply a stupid thing to say. Here are my 5 tips for what to do when you stir up the pot and don't like the taste of what you've created.
There is what I call a “Hierarchy of Connection” – the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you – think of this as the “know, like and trust” factor you hear so much about.
For most small businesses, all marketing is local marketing - as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities.
Performing a one woman show at a summer fringe festival has LOTS of lessons for platform builders, because ultimately it’s all about marketing. At the end of the day promoting a one woman show successfully really IS no different form building and promoting any platform. Learn how.
PR is one of my favorite marketing methods, but it can also be one of the more frustrating ones. Even when you do everything right, you still might not get the publicity you want. Before you launch into something that could end with you becoming hairless (and investing in a sizeable hat collection) ask yourself the following questions.
Getting your name on everyone's lips in your niche market ought to be a priority for every coach, consultant, designer and every other small business owner. By cultivating "mini celebrity" status for yourself within your industry, the more your business will begin to produce the kind of opportunities, money, prestige and fulfillment you desire. Here are 3 quick tips to help get you started:
Nothing beats major magazine coverage for sheer credibility. Being able to say you've been written up in SELF, Time, or even that star of the supermarket check out line, Woman's World, helps gain client clout. And it helps you get more media, because editors and writers see one write-up as a flag that you're worth paying attention to ... and many follow suit.
Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote your company can add awareness, credibility and star power to your business. Hollywood veteran Lou Bortone explains how.
Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, "WOM" is still a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other "consumer-to-consumer" techniques all inspire people to recommend your product or service. Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, because the message comes from a trusted source.
OK, so you know how I’m always harping about how you have to be unique in the marketplace and stand for a solution that no one else is providing? Frankly that’s the very best way to not only attract media, particularly major media, but also to reach your largest audience. Here is a BEAUTIFUL example of just what I mean.
One of the hallmarks of a platform-rich site is your Media Page - and the star of that page is always a compelling bio. Here are a few key tips to help you build credibility.
Local public access TV stations may be the best kept secret in America. Where else can you get free access to training, equipment, support and the local airwaves all in one location? For solopreneurs, local access TV is an opportunity to produce your own TV show, become known in the community and build your reputation as an expert in your field.