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Suzanne Evans
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Solo Entrepreneur Articles > PR Articles



Networking and learning new ideas to implement in your business is critical, not only for effective Client Attraction and marketing, but also for increasing your business growth and succeeding to the next level. Fabienne Fredrickson shares tips on how to make the most of a live event.



It’s exciting to be asked to present at a live or virtual event. You know it’s a fantastic way to get more exposure for what you do. But how do you go about getting your presentation together in a way that ‘wins hearts and minds?’ Shannon Cherry explains that there are five basic steps to every presentation.



How can you go from being a nervous wreck to being a confident, inspiring, top-notch workshop leader? Kendall SummerHawk shares with you exactly how you can wisely use speaking to systematically generate income at EVERY stage of your business.





Public speaking is one of the most effective strategies for attracting clients. A signature talk draws your ideal clients to you and inspires them to take the next step in working with you. Dana D'Orsi shares the 5 essential elements of a compelling signature talk.



You are ready to get out there and start speaking in front of groups, which is one of the best ways to get clients. To do this, you need a strong signature talk. Fabienne Fredrickson share five steps for creating a hard-working signature talk that helps you get clients.



Have you included speaking in the marketing plan for your online business? If you haven’t, then you are potentially leaving lots of money on the table. Krista Martin explains why you need to add speaking to your marketing game-plan.





When people hear you express yourself and your ideas, and they get to experience your energy live, you create a connection to you that is like sticky glue for your audience. Kendall SummerHawk shares tips to help you get started so that you’re using your speaking time effectively to maximize growing your list, attracting new clients and adding profits to your business.



One of the best ways to build your list and attract more online clients is by speaking. It’s an easy thing to say but often hard to do when you don’t know how to put together a presentation that will sell you. If done properly your presentation will create trust, educate and provide a solution. Jeannie Spiro shares 4 steps to get you started.



How do you deal with “know-it-alls” who attend your live events? When you get a heckler in the audience or someone who dominates with too many questions, it can be very disconcerting. This and other situations can arise that require you to step up and really manage the room. Fabienne Fredrickson shares tips on how to manage the room at your live events and signature talks.



On a recent conference call with my team, I put the question out there: “Hey gals, I’m working on an article on how to be prepared for speaking mishaps. Do you happen to remember some of my not-so-fun, terrible, or just plain embarrassing speaking moments?”



With today’s economy the need to generate leads and sales is more important than ever. Gone are the days where traditional advertising was adequate. Marketers need to be savvy and proactive to get the attention of their ideal client. Shannon Cherry explains that even with the onset of social media, there is no better way than public speaking to promote sales and leads.



If you are working to transition from one business to another, then you need a way to jump start your business and get things off the ground quickly. Many entrepreneurs are looking for how to use their time efficiently, so they can launch their new idea, while they still have money coming in from the original business. Fabienne Fredrickson recommends that to jump start your business, the single strongest step you can take is to start speaking.



Why do you really need to speak to grow your business? Public speaking and speaking to sell is one of those strategies that can be extremely effective if done right. Jeannie Spiro shares some key elements that will help in setting up your first or next presentation.



If you haven’t yet considered adding speaking to your business, you will want to do so. Speaking is one of the fastest ways to grow your reach, your list, your credibility and your sales. Cindy Schulson lists 6 ways you can be invited to speak.



How can you go from a nervous wreck to a confident, motivating and mesmerizing workshop leader? Kendall SummerHawk shares how to transform speaking from something to be feared into one of the most lucrative, exciting and fun ways of growing your business and exactly how you can use speaking to systematically generate income at EVERY stage you’re at with your business.



In the moments before, you could hear a pin drop. My heartbeat was thunderous in my ears; I could have sworn everyone could hear it. My knees actually felt weak and my stomach was churning. The little voice in my head and the devil on my shoulder were laughing really hard…at me. Sound familiar? Have you felt like this? Stage-fright is one of the most common fears out there. So what can you do?



These three steps to finding public speaking gigs will help build your online business - by increasing your visibility and platform.



Which is scarier speaking in public or trying to find your first speaking gig? For a lot of people, getting the speaking gig seems a lot more difficult than getting on stage and giving that first presentation. In the beginning, you do need time (to make a lot of contacts) and a thick skin (to deal with rejection) to land that very first “gig”. Michele is going to give you some tips on ways to book your first presentation.



Are you feeling a little stuck coming up with a topic for your next product or signature speech? Believe me, you are not alone! I think that most people (especially with their *first* product) battle thoughts like “what could I write about that people what to learn?” And… that is absolutely the right question to ask – of course you want to create products that your audience wants. Michele will show you 5 ways to come up with a topic that makes people want to buy or listen.



How can you go from shy gal to confident speaker? Michele will give you the basics you need to get that first speaking gig (after that – it gets much easier).



A lot of business owners enjoy speaking and want to build this aspect of their work. There is an entire industry devoted to professional speaking and very specific ways to work the system. Follow these six steps to build a speaking business for yourself.



In a perfect world, we’d all walk around spewing out clever little sound bites about our businesses. In a perfect world, we’re also wearing flawless makeup and our thighs are the body part we’re most happy with. Talking about your business has been so badly represented over the years that it has a generation of business owners suffering from performance anxiety each time someone asks them what they do for a living. So how do you talk about your business?



What’s great about having a proprietary system is that it becomes what I call an “Accordion Talk” where you could deliver a 25-minute talk or two hours or a full day. It all depends on how much time you have for the presentation. The key is to provide a lot of content and value so the audience feels like they want to work with you, but – not give away the “how”. Follow this template and you can stretch it to fill as much time as you have for the workshop.



Is there anything better than speaking to a group to get the exposure you need to start from ground zero? Not that I can think of. Speaking is a fabulous way to give people a taste of what you offer.



Kendall will share with you some of the behind-the-scenes info on what it takes to make your live event profitable. These tips will help you see what’s possible when hosting a live event, whether you’re new to giving workshops or you’ve been leading events for the past few years.



One of the things you can do to promote your business is to teach teleclasses or teleseminars. There really is no better way – short of actually meeting people face-to-face — to connect with those people you are trying to attract to you as clients. They get to experience you and you get to experience them. So if your business is at the size where you already have a responsive email list and customer base, teleseminars can be a great way to bring in new customers and get more sales from your existing customers.



You’ve picked your topic for a free teleclass and you’ve written up your program notes. That’s a great start. You know you will be sharing information that your prospects and clients really want to hear. After delivering your material or answering questions for an hour or so, it’s time to pitch your product or service. Not sure what to offer? Here are a few ideas to get you thinking.



Most people in networking groups want to help you, knowing that you will help them too. Here’s how to make it easy for them.



If you are starting a business, speaking is an amazing marketing tool. It is a great way to gain exposure, build your name and your list. It’s an easy way to meet lots of people and give them a personal experience of you which helps with the Know, Like, Trust Factor for gaining clients. How do you know when to start charging for your signature talk?



What makes one person stand out from the crowd and attract attention, while someone with the same level of knowledge or expertise remains unnoticed?



One of the best ways to give yourself a “big payday” is to host a live event. Even a small, 5-10 person workshop can help you create a significant, 5-figure payday. You must strike the right balance between delivering content and making your offer from the stage. Kendall will share 3 crucial tips with you that will help you position your offer authentically, powerfully and confidently, no matter if you’re just getting started hosting workshops and live retreats, or you’re a seasoned speaker.



There’s more to creating a stellar experience for people than just having great content for your live events. You need to be sure you’re delivering everything your attendees expect. Here are 3 simple tips you can implement to help you deliver your presentation with confidence, any time, anywhere.



What’s a signature talk? It’s the one talk you give that you start to be known for, referred for, and the one you’ll know like the back of your hand. It’s the talk you give over and over again, the one you’ve mastered and the one crafted to attract all the clients you need. How you can make your topic irresistible?



Maya Angelou, JFK, and President Obama didn't become gifted orators overnight. It takes old-fashioned practice and perseverance to master the art of public speaking. So, if you're ready to master this powerful business development tool, here are my top 10 tips for success on the stage.



Speaking from the stage is one of the fastest way to massive, repeatable, consistent paydays. In fact, in my own business, speaking has generated the largest infusions of cash. Let me share a few ideas with you on how you can jump onto this lucrative income stream instantly.




If your marketing plan includes giving workshops then there are three skills you must learn.



It’s said that people fear public speaking more than death, prompting Jerry Seinfeld to joke that someone would rather be in a casket at a funeral than delivering the eulogy. Funny, yes, but I’ve seen people overcome this fear every day and go from never having held a microphone to speaking confidently before an audience of hundreds. Here's some tips to get you started.



Events that you produce - not necessarily big workshops or conferences but simple, meaningful, enlightening events at which you can shine, show off your products and services, and build your reputation and credibility in your marketplace are what I call--the always-have-something-to-invite-people-to offer. Here are some examples.



Speaking (in person) is one way to get clients, and get clients fast! Here are my quick tips on how you can get in front of lots of people at once!



Do you do public speaking? Then you've got an automatic list machine!

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