Category Archive: Launching Products & Programs

Are You Putting Too Much Content Into Your Products?

When you are generous with your content and expertise, your customers love it! But there is this moment when it shifts, when your content becomes too much for them. How to avoid overwhelming your customers with too much content.

By Laura West

How To Test A New Idea or Concept? Experiment!

Do you want to explore a new concept, idea or philosophy but you aren’t sure if it will fly? Do you have a great business idea but the energy is heavy and you know you want to move forward but it feels like you are walking in quicksand? I recommend using that age-old creative strategy: Experiment!

By Laura West

Do You Know What to Write About in Your Press Release?

Most people don't have trouble writing a press release. The hard part is coming up with an idea to write about. Here's some ideas.

By Shannon Cherry

Get Off The Roller Coaster and On The Escalator

For years, decades actually, you’ve been taught to create marketing “funnels” and “pyramids” and that these, in essence, create the backbone of your marketing plan. Truth is, they don’t work.

By Sandra P. Martini

Launch-based or Sustainable — Which Type of Business Do You Have?

So many businesses are "launch-based" -- never earning revenue unless something is actively being promoted or clients are locked into long-term contracts. And then, once that promotion is over, the business owner is frantically trying to create the next program, product or service to launch. Imagine it, high revenue one month, low revenue the next two, then high again, then low. Your revenue isn't meant to be a roller coaster ride.

By Sandra P. Martini

Quick Tips To Launch Your Teleseminar

Kendall routinely attracts several thousand people to her teleclasses. Here are her personal tips on how you, too, can use this ultra convenient way of marketing your business to help you accelerate your results.

By Kendall SummerHawk

Choosing the Right Product or Service to Launch

Here are 3 quick tips you can use to quickly sift through your ideas and choose the ones that are MOST likely to be high-payoff for you!

By Kendall SummerHawk

Essential Business Templates for the Solo Entrepreneur
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