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What exactly is an upsell and a downsell and why is it so important to your business?



Going through the process of creating a page and having nobody buy is one of the newbie entrepreneurs greatest fears. Sales pages take readers through the entire buying decision making process step by step. Michele shares how to create a sales page that helps people decide to buy from you.



How do you choose a shopping cart and e-mail autoresponder service. People get stuck at this point all the time. Although this is a “big decision” (after all to make money online you need to be able to collect the money and keep track of who has purchases from you) – it isn’t something that you can’t change as you learn and grow in your business. Michele offers 4 basic things you need to have in place to make money online.



After building a successful online business myself, not to mention being a part of my clients’ online businesses, I’ve found there are 3 main keys you need to have in place to enjoy a solid successful Internet business.



People buy from those they know and trust. Nowhere is this more true than on the Internet, where you may never even meet anyone in person. Establishing a trust relationship with your potential online clients takes time, but it is well worth the effort!



No matter what type of business you're in -- you've probably faced the challenge of trying to sell your products and services online. Maybe you have a brief description and hope the picture sells itself. Or maybe you went a little further, listing a few paragraphs, the price, and a few testimonials. If you're not getting the response you were expecting, it might be time try something new. And a VERY effective tool to sell online is to create a special sales page w/ a "slippery slope" sales letter.



Sometimes, for some reason, the brand new client decides to back out and not go forward with working with you, even BEFORE starting the work. There’s nothing more frustrating. Do you let them just walk away, or do you DO something about it?



Just because someone asks you if you've got an affiliate program in place doesn't mean you should run out and get one set up! There are some critical steps you need to take first to ensure that both you and your business are ready for this lucrative income stream. Read on to find out more...



As soon as Thanksgiving is over, many business owners slow down to a crawl, maintaining the bare minimum to keep things humming along until the New Year. But if you ask me, the holidays open up some quality time to evaluate your business and set yourself up for a successful first quarter. I’ve picked out 10 things you can do to help your business during this slow period.



If you are looking for a way to increase profits during the holiday season (and who isn’t?), why not hold a sale. A quick sale is a great way to gain instant revenue for your  business while at the same time, putting your best marketing strategy foot forward.



There are several benefits to holding quick sales for your business during the holidays. Of course profit is number one, but there are many others on the list. Let’s take a look at some of the top ones.



Being clear on how your different marketing strategies all fit together is crucial for the long-term success of your online marketing plan. You should be looking at how your system flows and brings new subscribers into your funnel and how you can market to them. Your online marketing system is a key system in the long-term growth of your business, so you need to be clear what it is your marketing plan is achieving.



While internet marketers have online businesses, not all online businesses consider themselves internet marketers. So what's the difference and what do you want to plan to be?



Learn The Queen of Cold Calling's 10 tips for increasing customers in a down economy.



If you run any type of online business, chances are, you're looking to increase your credibility with your target audience. Here are a few simple, yet sadly, often overlooked, ways you can do that.



You can’t open a newspaper or turn on the television these days without hearing about the economy, the market, bankruptcy and recession. It’s a scary, depressing time filled with doom and gloom. What’s happening with the economy? What will happen with your sales? With your business? With your job? Will you survive?



In building and growing an online business, or one with a strong online component, there are several must-have tools which will allow you to not only have passive revenue, but to enjoy multiple streams of it. Here's a quick rundown of the most basic tools.



There are challenges in marketing of a small business. Read one to find out how one marketing expert helped her client.



I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need! As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Why do they do this? Because it makes the offer completely irresistible. The same strategy works extremely well online too. Using BONUSES is also a great way to add more value to your program or package, enabling you to raise your price point. And you don't have to spend any money creating your bonus products if you don't want to. Here are 7 ideas to get you started offering a bonus ASAP.




When I meet people and they say they're going to start an "Internet business", I get worried. It's as if that's all they need to know -- not what they're selling or who their customers are. (I mean, when faxes first came out, did you hear people saying they were just starting a "fax business"? Not really.) The Internet is just one type of media that can sell for your business, and it follows a sales cycle like any other. It's not magic ... it's a process. But once you WORK that process, it CAN work like magic! Here's a look at the five basic parts of the Internet sales cycle.



In this brand-new article I share with you some of the Pros and Cons of the three main online marketing services that many solopreneurs use, and give you some pointers on choosing the right one for your business.




I recently ventured into the world of creating digital information products and selling them via my website. One of the biggest dilemmas I faced was deciding which shopping cart provider to go with. Ultimately I ended up making a poor choice by going a cheaper alternative route, than the service I really wanted.



If you've tried your hand at building an Internet-based business but haven't yet reach the success you want, find out these 11 deadly mistakes and how to avoid them.



How can a website shorten your sales cycle?

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