Marketing is all about sharing yourself authentically, honestly and openly.

Marketing means you have to reach out to people and that can be hard.  It’s scary sharing ourselves with people that we most likely will not ever see face-to-face.  Our society hasn’t been the best at rewarding openness and honesty – but that’s changing now and it’s especially true for those of us who market online.

There is a much higher standard and expectation for people to share more deeply of themselves in order to make a genuine connection.  I think that this new reality is helping many of us business owners to start healing those parts of ourselves that say we’re not good enough, or that it’s too scary to open up, or that we’ll be judged and laughed at.

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The two biggest things that get in the way of both the inner peace and the growth of an entrepreneur are fear and self-doubt.

Now there are many ways to deal with fear and self-doubt and generally I use energetic tools such as those in my Life Transformation Tools program to help me and my clients get out of our own way.

Today I want to talk about this on other levels as well.  It is no secret that there is a shift happening on our planet now — a change in consciousness. It is time to raise our vibration. But if we are in fear of moving forward with our business or doubting ourselves and our expertise, then we are holding our vibration down and there is resistance.

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You’ve probably heard the term “attitude adjustment,” but I’d like to suggest a “gratitude adjustment!”

As an image consultant, one of the first things I often hear from a new client is a list of what she considers to be her “flaws”:

• I still need to lose 10 pounds

• I can’t wear skirts because my legs are ugly

• I don’t wear sleeveless tops because I don’t have Michelle Obama’s arms

Some of these might even sound familiar to you. We women are so used to feeling judged on how we look as compared to the airbrushed models in the fashion magazines. We often focus on what’s “wrong” with us instead of all the wonderful gifts and assets we do have.

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If you do business on the Internet, then you’ve seen the emergence of Online Video as a powerful marketing tool. But did you know that Online Video can also be your “secret weapon” in the battle to buck the recession?

Using video to build your brand and promote your business – whether on the now ubiquitous YouTube or on your own website – actually attracts new customers and accelerates the sales process. There are several strong arguments for adding video to your marketing mix, but none more important than the simple fact that video boosts your business.

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We all need to get our inspiration from somewhere, right?

Last Saturday I treated myself to a mani/pedi. The manicurist’s arm caught my attention. On it, she had tattooed the Little Mermaid, Cinderella, Sleeping Beauty and Snow White. Floating above the images was the phrase, “When you believe in dreams…”

I asked her about the tattoo and she cheerfully chirped, “Oh, these are the Disney Princesses.”

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“When Your Self Worth Goes Up, Your Net Worth Goes Up With It.”  Mark Victor Hansen

I’ve been teaching people how to feel confident and have a great sense of self worth for over 25 years.  And, I know that anytime someone steps out of integrity their self worth on a subconscious level goes down.

Having a good sense of integrity and commitment is an integral part of having a successful business and drawing to you the clients you want to attract.

Yes, I teach ‘How to Say Yes to YOU’ and I do want you, especially women, to learn how to make themselves number one.  However, remember that putting yourself and your needs and wants first is only OK if it’s not hurting or at the expense of someone or something else.

Remember, like attracts like so you want to stay focused on having a high sense of integrity to keep a high level of self confidence.

Finding time wasn’t easy yesterday.  Do you have days like that? It was both busy and one of the most beautiful October days that one could hope for … blue sky, bright sun, clear air, and yellow leaves making the woods vibrant with color and energy.  I hadn’t gotten outside on Sunday, so was determined to find a moment at some point in the day, just to be still for a few minutes and appreciate.

I did find time yesterday afternoon and took in the sun and October air for a few brief, enriching minutes.  Opening to the moment, I heard the breeze blowing tenderly through the dry leaves.  As it touched my cheek, I listened to the Blue Jays’ cacophony in the woods and the sound of a far off car driving by.  The sun was wonderfully warm, even as it had begun its westward decline.  A leaf fell from a nearby oak.

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The *gurus* tell you to post audio and video on your sites, in your social media posts and in your emails.  Heck, I’ve advised the same and, for good reason: When done right, it works and works VERY well!

However, posting the audio or video link isn’t the end…it’s only the beginning.

You want to track what’s going on with those audio and video links:

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Well, I thought I’d be writing from somewhere else this week, but I’m still in Seattle. After my very lovely cruise to Alaska I got back with a nasty and long-lingering case of walking pneumonia.

So, as the name would imply, I’m still functioning and moving about as needed, but still finding it difficult to remain upright. And certainly not fit to be out among other human beings. I hope that when I write again that we’ll have been able to start heading south again.

If you’ve ever been on a cruise yourself — or talked to anyone who has — you’ve likely heard that the greatest thing about cruising is the food. And all the stories you’ve heard are true. You can literally eat 24 hours a day. There’s always something available and available in abundance.

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For all of us, emotional intelligence encompasses five basic areas of mastery. They are:

·      Knowing your feelings and using them to make life decisions you can live with.

·      Being able to manage your emotional life without being hijacked by it ? not being paralyzed by depression or worry, or swept away by anger.

·      Persisting in the face of setbacks and channeling your impulses in order to pursue your goals.

·      Empathy ? reading other people’s emotions without their having to tell you what they are feeling.

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