Once you’ve mastered your online marketing system and you’re growing your list on a daily basis, this is a good time to then set about creating additional offerings for your subscribers. This is where you start to look at your Product & Marketing Funnel and see where the gaps are and where new products can fit.
If you’re like most solo service professionals you’ll have something at the top (i.e. the widest part) of your funnel, which is usually your free taste, and then you’ll have something at the bottom (i.e. the narrowest part) of your funnel, which is usually your most expensive one-on-one services, but you won’t have anything in-between.
One of the emotions we all experience from time to time is fear — fear of rejection or being humiliated, fear of public speaking, fear of making a mistake or a bad decision or failure, fear of getting in trouble, fear of getting hurt. I could go on and on. When it comes to fear, people generally have one of two responses: Flee (i.e., stop and give up on your current project/endeavor) or suppress the fear and push through it. Neither is Sentelligent ( utilizing and honoring the intelligence of your six senses). If you allow fear to run your life and stop you from proceeding, your dream won’t become a reality or you’ll never make a decision to go in one direction or another. If you force yourself to push through the fear, likelihood is you will make some progress but it will be hard and fraught with obstacles.
Your closet should be one of the most valued spaces in your home. After all, it houses all the garments that make you look and feel fabulous! Watch as Laurie shares some valuable tips for keeping your closet organized and functional.
The dictionary defines self-determination as, “determination of one’s own fate or a course of action without compulsion; free will.”
Free will is “the power or discretion to choose; free choice.” It is the belief that man’s choices ultimately are or can be voluntary, not determined by external causes.
So, what do we need to cultivate to achieve self- determination?
One of the biggest “A-ha!” moments my 2010 Certified Money, Marketing and Soul Coach training students had the other week was finally “getting” how, in their desire to help/be of service/make a difference they were actually disempowering their clients.
Maybe you can relate to this:
Going over — sometimes waaaaayyyy over! — on your coaching sessions
Under charging and therefore not challenging your clients to step up and play big
Thinking “Who am I?” to offer a new program or product
If this is ringing true for you, let me help you out here…overwhelming people, disregarding your own boundaries or undervaluing your gifts does NOT allow you to help others.
Your values are who you are and the ideas you represent, and your priorities are the things that are most important to you. Being able to identify what these are for your business will help you be profitable and successful. Trying to build a business that does not take your values and priorities into account will end up making you miserable in the long run. It’s much easier to achieve success if you build on a solid foundation.
Working on a business that is aligned with your values is a rewarding experience, in more ways than one. The actions you need to take for success feel easy, and you feel inspired every day. For instance, if you value helping others, every time you solve a problem you’re going to feel great and energized. Success becomes easier to achieve.
When I first heard of blogging, I said to myself –that looks silly and time consuming and how the heck could it help my business? And I buried my head in the sand for a couple of years. And then, one of my coaches started nudging me and showed me some practical reasons to blog. And now I’m hooked. Today I ‘m going to share with you the top reasons to blog and how to get started.
1. Internet interaction is here in a big way and is here to stay. With the advent of social media (linked in, facebook, twitter) and smart phones, people now expect to be able to interact with you online. Your website is a one way street. You give out content. Your readers receive it. With a blog, people can comment on what you post and a dialogue occurs.
This is great because it builds relationships AND it’s great for driving traffic. Search engines and blog directories are notified of your updates and they love that!
Your business needs clients to survive and thrive. There are several steps you must take to attract and to make your business grow.
Getting clients needs to be part of your daily business routine. You need to feed your business like you feed your body, with fresh clients. Neglect this for too long and your business grows weak. Schedule business development on a daily basis and attracting clients becomes a healthy habit.
It’s important to know what motivates you in your business. This is your WHO, as in “Who am I”. It’s very hard to build a successful business if it is not in line with your values. Think about what is important to you. Clients will gravitate to you when your business, values and priorities line up.
Your personal image speaks volumes about you before you ever utter a word. What is yours saying about you? Watch as Laurie talks about finding an authentic image to match your message.
“For the past 5 years
I have been out of work and so, home. I have
explored, attacked and conquered quite a bit
of territory on the net - but I must say that
no country on this landscape has been as breathtaking,
fresh, invigorating AND life-enhancing as yours
at Solo-E.com. Please accept my deep gratitude
for your site and your work - I especially
loved the 'synchronistic' article about getting
out from overwhelm - very helpful!"
