This past week, I’ve been reminded again why defining your niche is so important — and how worrying about "the competition" just gets in the way.

We’ve been having this lively discussion on the Multiple Streams of Coaching Income* membership mailing list. Early in the discussion, I noticed the way another coach was describing his niche made it sound an awful lot like MY niche. (I even got sucked into the competitive-thinking vortex for a few moments — yes I KNOW better but old MBA habits die hard!)

Then as the discussion progressed, the other coach started using a few phrases to fine-tune his description, that just didn’t feel right to me. "That’s not how I would describe it!" The difference? As the conversation went on, he got bolder in his language — and closer to the real passion he feels for his niche. And, more attractive to his niche.

A-ha!

Old-hat? Sure. But somehow, every time I get that old hat out and buff it a little, it gets a little more shiny.

It’s not about the business - it’s about the lifestyle. < work in progress!

* Non-Affiliate link

Tags: [marketing], [niche], [competition]

Last 5 posts by Terri Zwierzynski

• 31 Time Management Tips - December 18th, 2008
• Yes, Virginia, there is a Santa Claus - December 14th, 2008
• And now just for fun... - November 27th, 2008
• The Grateful Life of a Solo Entrepreneur - November 17th, 2008
• Can a Lifestyle be a Niche? - November 4th, 2008

This entry was posted on Sunday, April 2nd, 2006 at 7:17 pm and is filed under Niche Marketing, The SELF of Self Employment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.