1. Give your ezine a catchy name. It might be related to your tagline, motto, a clever wordplay on your name, etc. Just something more than “John Doe’s Newsletter”.
2. Add a link to a sample ezine. Now that your newsletter signup box appears on all (or most) of your website pages (right??), it’s easy to add a link to one of your issues, so folks can see what they’ll be getting. At Solo-E.com, we always post the latest newsletter at the same url, and use that as our sample.
3. Ask for the bare minimum info. Asking for folks’ phone numbers, snail mail addresses, and other personal info can turn people off. You can go to the extreme and ask just for the email address, but I recommend also asking for the first name so you can personalize your emails.
4. Optimize your privacy statement. It should be right in the newsletter signup box — a statement that assures folks you aren’t going to sell their addresses, etc. Chris Knight has an excellent tutorial on what words work best — and what to avoid. I also suggest adding a link to your complete privacy statement.
5. Add a graphic. This could be a cover shot for the newsletter itself, a view of the freebie, a photo of you, etc. (Note: If your audience won’t automatically understand that your ezine is electronic and might misinterpret a cover as meaning it is a physical newsletter, you might need to add a disclaimer.)

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This entry was posted on Monday, August 7th, 2006 at 12:59 pm and is filed under Email Marketing, Internet Marketing, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.