Forgetting your target market
By: Terri Zwierzynski (see my bio)
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Sitting here watching the SuperBowl, and I have to say the Budweiser commercial with the crabs is hilarious…but…
isn’t their target market something like 21-34-year-old men? Who are unlikely to have seen the children’s movie, Ice Age 2? I mean, you have to watched the scene with Sid the sloth and his "worshippers" for this to be funny!
It’s kinda nice to see a big company make a branding mistake once in a while! Sometimes, going for the laugh or the "cute" option backfires. Good for us as solo entrepreneurs to remember!
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| Terri Zwierzynski, MBA (UNC-Chapel Hill) became a corporate refugee in 2001, after 15 years of employment with technology companies big and small. A non-conformist at heart, Terri Z is now The Solo-CEO: a self-employed internet marketing consultant to solo entrepreneurs and a grassroots promoter of the "solo entrepreneur lifestyle". She runs www.Solo-E.com, the resource website for solo entrepreneurs which attracts thousands of visitors monthly from over 100 countries on six continents. |
