Sitting here watching the SuperBowl, and I have to say the Budweiser commercial with the crabs is hilarious…but…

isn’t their target market something like 21-34-year-old men? Who are unlikely to have seen the children’s movie, Ice Age 2? I mean, you have to watched the scene with Sid the sloth and his "worshippers" for this to be funny!

It’s kinda nice to see a big company make a branding mistake once in a while! Sometimes, going for the laugh or the "cute" option backfires. Good for us as solo entrepreneurs to remember!

Last 5 posts by Terri Zwierzynski

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This entry was posted on Sunday, February 4th, 2007 at 9:38 pm and is filed under Target Market. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.