Are You Happy With Your Price? 

Just suppose you were able to get as many clients as you wanted at $x, ask yourself:

• -  Would you be happy?
  -  Is $x a fair exchange for the value clients will receive?
  -  Will you resent or appreciate your clients at this price?
  -  Will you be inspired to go the “extra mile” in service at this price?
  -  Would you attract your ideal client at that price?

Suppose you charge $50 an hour and the standard is $200 an hour.  Imagine that you ended up being booked solid working 8 hours a day at $50 an hour.  Would you, at the end of several full weeks in a row, be happy that you were only charging $50 an hour?  Is $50 an hour a fair exchange of value?  Will you be resenting or appreciating these $50 an hour clients? Would you be feeling like going the “extra” mile in service?  Do you think you would be attracting your “ideal” client at this price?

To work out your own “right” price, that you are happy with, assume that there is an abundance of clients for you.  Now pick a price for one of your products or services and ask yourself the same set of questions.  Keep changing the price until you get a “yes” to all the questions.  You will need to do some work to determine the value you deliver before you will be able to answer the “fair exchange of value” question. 

Last 5 posts by Tessa Stowe

• Hate Selling? Start By Being “You” When Selling - October 5th, 2007
• What steps can you take to overcome your fear of selling? - September 29th, 2007
• Are You Having Sales Conversations From Your Head? - September 23rd, 2007
• Three Steps To Authentic Sales Conversations - September 22nd, 2007
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This entry was posted on Wednesday, May 2nd, 2007 at 5:09 pm and is filed under Marketing Planning, Pricing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.