I love the metaphor (or is it an analogy? I always get them confused!) of you and your business as a lighthouse, and your customers as boats, looking for you.

I think I first heard it from Chris Hutchinson, trusted business advisor to Solo-E. But I don’t think I’ve seen it as vividly described as it is by Jan Stringer in this wonderful article about Strategic Attractionâ„¢.

Particularly humorous is the image of a lighthouse sprouting arms and legs and running up and down the beach…read more to see what I mean!

Last 5 posts by Terri Zwierzynski

• The Grateful Life of a Solo Entrepreneur - November 17th, 2008
• Can a Lifestyle be a Niche? - November 4th, 2008
• Social Networking: Top 10 Tips for Twitter Success - November 3rd, 2008
• Virtual Book Tour: Becoming an Online Business Manager - October 20th, 2008
• Link correction: Viral Twitter Tactics - October 13th, 2008

This entry was posted on Wednesday, May 23rd, 2007 at 8:06 pm and is filed under Law of Attraction, Target Market, Niche Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.