In MBA Marketing 101, we talk politely about target markets, niches, segmenting, etc., etc. All nice impersonal words that mask the real truth — we don’t want to work with people we don’t like!

Sometimes it takes a wakeup call to realize how much time and energy we are wasting talking to individuals who are never going to hire us, and who really aren’t going to benefit from anything we tell them anyway! Read Andy’s hilarious take on this subject: Trimming the Freaks.

Personally, that’s what an answering machine is for…

Last 5 posts by Terri Zwierzynski

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This entry was posted on Wednesday, May 16th, 2007 at 9:27 am and is filed under Target Market, Niche Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.