A few years ago, Solo-E.com mounted a 6-month press release campaign. Although we spent a lot of time writing what we thought were solid, non-promotional press releases, they just never achieved the results that made it worth the effort, and so we dropped it as a strategy.

But I know that properly written and promoted press releases can definitely work — and maybe if we’d had access to this hot new press release writing tool, we’d have done a better job and gotten the press attention we wanted!

This astounding press releasing-writing resource from EvanCarmichael.com is the most comprehensive I’ve seen — and it’s easy to read and understand, too. Best yet — it’s free! It features a five step process, with dozens of topic ideas to get you started and a template where you fill in the blanks and it builds your press release for you. Plus direct links to lists of media outlets and scores of additional resources. A definite recommended resource:

Free Press Release Builder

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This entry was posted on Monday, July 30th, 2007 at 2:51 pm and is filed under Press Releases, Marketing Planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.