Have you’ve ever wished you could do something about global hunger, poverty, or another issue, but thought you were powerless? I’ve felt that way. Until recently, when I was shocked to discover the huge impact that a small action on my part has made in the lives of over 800 people a continent away!In July of 2006, my friend Julian Kalmar felt helpless about violence in the world, in particular the plight of refugees affected by violence. It was the middle of the unrest between Israel and Lebanon (Hizbullah), and with friends in both countries, he decided to stop wishing — and start acting.

So Julian created 10 Million Clicks For Peace, a viral marketing campaign/project to create awareness and donations to ease the plight of refugees worldwide. As a colleague and admirer of Julian’s huge vision, I became a launch partner. At the time, I felt I could at least do my little part — announcing the project to a few thousand subscribers and inviting a few dozen colleagues to also become partners. Just a few emails and a modest monthly donation to the cause — all from my laptop. No big deal.

At least I thought so, until recently when Julian informed me that I was the first “Peace Promoter” to have my “Peace Impact Tree” go 8 levels deep — meaning I referred someone who referred someone, etc., eight times over.

Curious, I logged into my account and discovered a very creative tool that the Peace Project uses to let supporters know how much their actions have achieved. Ingenious, really!My “Peace Impact Meter” tells me not only how many refugees have been fed and sheltered for one day by my personal contributions (54), but also the numbers fed and sheltered by people I’ve referred (748). That’s 15 times the number I’ve personally helped!Put another way, that’s a family of 4, fed and sheltered for over 6 months. A family that, without my actions, might be hungry and without a place to sleep at night.

So never discount the impact even your smallest action can have. I know I won’t, ever again.Support 10 Million Clicks For Peace today.

Last 5 posts by Terri Zwierzynski

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This entry was posted on Tuesday, January 1st, 2008 at 9:53 am and is filed under Alliances/Collaboration. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.