Packaging your knowledge, skills and methods and giving it away for free is a wonderful way to market your business. So how do you give it away effectively and profitably?

1. Use multiple channels and formats. For instance, give away information on your blog, in articles posted on other sites, in free giveaway ebooks, in audio teleclasses and excerpts.
2. Get something in return when possible. Encourage blog visitors to sign up for blog updates via email. Put a subscription box to your newsletter on every page of your website (particularly where you post your newsletters, etc.) For bigger “chunks” of information like ebooks and audios, require that they sign up for your newsletter to get these freebies. In ebooks, make a link to your website prominent at the bottom of each page.
3. Make the give-away process hands-free. Use an autoresponder to handle signups and instant download delivery for your giveaways. Once it’s set up, it costs you no more to give away a thousand than it does the first ten. Plus, potential customers get instant gratification.
4. Leverage from one format to others. Write a blog post. Add more details and turn it into an article (to post on your site, use in your newsletter, and submit to other sites). Take a series of articles and turn them into an ebook. Engage someone to interview you about the content of your ebook and record it.
5. Get help where possible and practical. You can hire a ghostwriter to write articles for you. Your VA can take existing articles and put them into an ebook format and set up the autoresponder and download capabilities. Recordings of classes and interviews don’t need to be professionally done when given away for free; many bridge services offer recording capability.

Last 5 posts by Terri Zwierzynski

• Building a Service Business is All About Building Relationships - September 21st, 2008
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• Can You Use Twitter to Build Your List? - September 3rd, 2008
• Twittering, Twhirling and Twellowing...Oh My! - August 16th, 2008

This entry was posted on Monday, April 28th, 2008 at 12:52 pm and is filed under Internet Marketing, Article Marketing, Multiple Streams of Income. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.