One of the best ways to generate more income is to stop selling your expertise by the hour. Your expertise — knowledge, skills, methods — are your most valuable assets. By taking your expertise and packaging it in various forms, you can sell your expertise 24/7/365.

So if your knowledge, skills and methods are your most valuable assets, why in the world would I suggest that you give it away as a marketing strategy?? Because giving away your expertise lays the foundation for multiple streams of income.

Why this works:

1. Access to lots of free information is already available and potential customers expect to find it.
2. Making your expertise available enables your *ideal* customers to find you — among all the free information available, they need to hear it the way *you* say it.
3. Having information that tells them what they need to do isn’t the problem for most customers — implementation is where they need help.

Once potential customers have found your free information, make it easy and enticing to sign up for your email list. Now you’ve laid the foundation to build a trust relationship, and can start offering them the help with implementation they so desperately need — and will pay for.

Last 5 posts by Terri Zwierzynski

• 5 Steps to Get Website Visitors to Subscribe - August 6th, 2008
• Want more subscribers? Start with the right visitors! - July 31st, 2008
• Support that Keeps Us afloat vs. Challenge that Makes Us Grow - July 29th, 2008
• 7 Free SEO Tools -- Courtesy of MarketingSherpa - June 3rd, 2008
• Home Based Business Stressing You Out? Three Ways to Restore Your Sanity - May 29th, 2008

This entry was posted on Thursday, April 24th, 2008 at 11:17 pm and is filed under Internet Marketing, Article Marketing, Multiple Streams of Income. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.