Ever wonder why someone as wealthy as Oprah cares about getting that special “free gift with purchase” offer at the department store makeup counter? You know, the one that includes the bright coral lipstick that doesn’t look good on anyone!

Because getting something for free feels good and smart business owners know that ALL buying decisions are based on emotion (with logic backing up the decision so it makes sense to the left side of our brain).

But which bonuses are the best to offer and what do you do if you don’t have a closet full of ebooks, reports or other products to give away?

One free, easy way to “sweeten the deal” to ethically motivate your potential client to take action and sign up for your seminar, workshop, teleseminar or purchase your product is to include products from other people.

You’ll be surprised how many business owners will say “yes” to your idea of including their product as a bonus gift with purchase of your product. All you need to do is ask. Be sure to mention the type of marketing you’ll be doing, the amount of exposure they’ll get and how your clients are a perfect match for their type of business.

Your cost? Nothing!

I do this with every new product or program launch I offer and it regularly pulls in more registrations than I would have otherwise had. You can see an example here: www.kendallsummerhawk.com/realsuccess.html

Like this tip? Then you’ll love my upcoming teleseminar call where I’ll share more ideas on how you can attract and keep high-paying clients. (Best yet, the call is free!) Space is limited so register now to save your seat. www.kendallsummerhawk.com/teleclass-kendall.html

(Can’t make the call? No worries — the call will be recorded and your registration will ensure you get a FREE mp3 copy. Here’s that link again to register: www.kendallsummerhawk.com/teleclass-kendall.html

Last 5 posts by kendallcoach

• Can I Share With You What I've Learned Over This Past Year Of Reaching 7-Figures With My Business? - December 31st, 2008
• Are YOU My Next Platinum Client? - December 30th, 2008
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• So What's My Secret To Staying Happy AND Sane In The Midst Of So Much Going On? - November 24th, 2008
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This entry was posted on Wednesday, April 16th, 2008 at 11:07 am and is filed under Marketing Planning, Client Retention. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.