Comments on: Car Wash Epiphany http://www.solo-e.com/blog/2008/04/the_grand_poohbah_speaks.html Discover the Solo Entrepreneur Lifestyle Tue, 06 Jan 2009 23:42:48 +0000 http://wordpress.org/?v=2.2.1 By: Terri Zwierzynski http://www.solo-e.com/blog/2008/04/the_grand_poohbah_speaks.html#comment-5365 Terri Zwierzynski Wed, 30 Apr 2008 06:54:25 +0000 http://www.solo-e.com/blog/2008/04/the_grand_poohbah_speaks.html#comment-5365 What a powerful story, Helen! And I'm struck by how most of the marketing elements you mentioned are really just an expression of caring -- they cared enough to thank their customers, offer them something extra and unexpected, and treat them well from start to finish. I'm also struck by how little of that marketing occurred *before* the "sale". It's a great reminder that our customers are our best source of business -- their repeat business and the business they refer to us -- and it really pays off when you go the extra mile for a customer. What a powerful story, Helen! And I’m struck by how most of the marketing elements you mentioned are really just an expression of caring — they cared enough to thank their customers, offer them something extra and unexpected, and treat them well from start to finish.

I’m also struck by how little of that marketing occurred *before* the “sale”. It’s a great reminder that our customers are our best source of business — their repeat business and the business they refer to us — and it really pays off when you go the extra mile for a customer.

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