As a business owner, it will be extremely important for you to be able to confidently tell others about your life or the history of your company.  Take some time to review, or draft, your personal/professional biography or a biography for your company.

Your biography (or resume) has one goal:  to get more clients or customers.  With thousands of biographies competing for position, your resume must be more than good it, should be outstanding!  Marketing your skills and qualifications with effective wording will make your skills and accomplishments leap off the page and into the minds of your readers.

The basic information you should include: 

1. A brief statement introducing how you are known in the world (your brand or niche).
2. A brief paragraph about the success your clients and customers have had as a result of your products or services.
3. A brief paragraph explaining your job experiences (2-3 sentences).
4. A brief paragraph explaining your educational background (2-3 sentences).
5. Use your resume and business biography to create a Statement of Capabilities.
6. A mention of the top honors and activities, which have been outstanding in your life (do not mention more than 2-3).
7. A brief paragraph highlighting books or journals authored by you.
8. A closing paragraph stating where you live and with whom.

Sample Biographies:

The website, http://speakers.ca/new_speakers.asp offers over 300 examples of well-written biographies which you may use as a guideline.

Company Biographies:

Nordstrom:  http://about.nordstrom.com/aboutus/companyhist/companyhist.asp

The Ritz Carlton:  http://corporate.ritzcarlton.com/en/About/OurHistory.htm

Dell:  http://www1.us.dell.com/content/topics/global.aspx/corp/background/en/index?c=us&l=en&s=corp

Bright House: http://www.mybrighthouse.com/about_us/company_overview.aspx

Fast Company Magazine:  http://www.fastcompany.com/about/ 

My Biography: http://discninja.com/aboutalicia.htm

To you and your success!

Alicia

Last 5 posts by Alicia Smith

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This entry was posted on Wednesday, September 3rd, 2008 at 3:10 pm and is filed under Business Planning, Personal Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.