3 Tips to Make Your Website Sell
By: Terri Zwierzynski (see my bio)
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I’ve seen some pretty awful websites. Color combinations that made the text impossible to read. Navigation buttons that change from page to page. Pages that start talking or play music as soon as you open them (with no way to adjust the volume or turn it off!). Distracting flash artwork. Pages crammed full of tiny text (and ads) in wall-to-wall boxes, I could go on, but these are among my pet peeves!
Three tips for designing a website that will get results:
- If you are selling a product, your page should do just that…and ONLY that. Don’t fill up your page with links that take visitors away from the one action you want them to take: to buy your product.
- For non-sales pages on your site, keep your navigation simple and consistent, and use white space liberally. You don’t need to fill every available spot with an ad or link!
- Buy, and read, the book, “Don’t Make Me Think,” by Steve Krug. It’s a fun, lighthearted book with seriously great website layout advice. You’ll never look at your website the same way again! Don’t Make Me Think — A Common Sense Approach to Web Usability
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| Terri Zwierzynski, MBA (UNC-Chapel Hill) became a corporate refugee in 2001, after 15 years of employment with technology companies big and small. A non-conformist at heart, Terri Z is now The Solo-CEO: a self-employed internet marketing consultant to solo entrepreneurs and a grassroots promoter of the "solo entrepreneur lifestyle". She runs www.Solo-E.com, the resource website for solo entrepreneurs which attracts thousands of visitors monthly from over 100 countries on six continents. |





